BMIE Market 30011

Barrow County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,624 2020–2024 ACS 5-year estimate ±1,761 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,883 2020–2024 ACS 5-year estimate ±452 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,402 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,229 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$86,402 2020–2024 ACS 5-year estimate ±5,583 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,467 2020–2024 ACS 5-year estimate ±325 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$328,000 2020–2024 ACS 5-year estimate ±13,782 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	26.9 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30011
Restaurants per 10,000 residents	6.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+40.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+40.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+133.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+250.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 5–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30011. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.8	77	40%	+30.7
Restaurant Opportunity Score	81.7	82	35%	+28.6
Market Momentum Score	84.4	84	25%	+21.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,624	83	40%	+33.1
Median household income (ACS)	86,402	70	40%	+27.9
Households (ACS)	6,883	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	40	77	35%	+27.0
Restaurants per 10,000 residents (lower = more room)	3.2	97	25%	+24.2
Population (ACS)	21,624	83	20%	+16.5
Median household income (ACS)	86,402	70	20%	+13.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	40	87	50%	+43.7
10-year restaurant growth	40	77	30%	+23.1
20-year restaurant growth	133.3	88	20%	+17.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (16)

By cuisine

Mexican 2 · Pizza 2 · American 1 · Asian 1 · Bakery 1 · BBQ 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 7 · Bar 3 · Quick service 3 · Casual dining 2 · Dessert 2 · Bakery 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Bruces's Biscuits & BBQ	Restaurant (service type not stated)	Pizza · BBQ · Italian	1365 4th Ave #C	open
Chen's Garden	Restaurant (service type not stated)	Chinese · Asian	1296 Atlanta Hwy	open
crazy twenty-eight's sweet treats and more	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts	1462 Berry Way	open
Georgia Wine Shop	Bar		1369 4th Ave	open
Hicks' Hot Boiled Peanuts & More	Restaurant (service type not stated) · Food truck		140 Hills Shop Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1132 Atlanta Hwy	open
Margaritas Fresh Mex	Restaurant (service type not stated)	Mexican	1304 Atlanta Hwy	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1667 Atlanta Hwy NW	open
Mike's Margarita Bar and Grill	Casual dining · Bar	Mexican · Southwestern / Tex-Mex	1304 Atlanta Hwy	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1654 Atlanta Hwy NW Ste 110 Ste 110	open
Pizza Hut Express Pizza Hut	Quick service		1296 Atlanta Highway	open
Pops+kb	Bakery	Bakery	90 Auburn Rd NE	open
Shady Acre	Bar		332 Honeysuckle Ter	open
Subway	Other	Sandwiches	1296 Atlanta Hwy Ste 100	open
Sweet Science Treats & Fun Labs	Dessert		1369 4th Ave	open
Waffle House Waffle House	Casual dining	Breakfast · American	20 Auburn Park Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	2	2	—	—	—	—	SIC1987
1998	3	3	1	2	—	—	NAICS1997
1999	2	2	1	1	—	—	NAICS1997
2000	3	3	1	2	—	—	NAICS1997
2001	3	3	1	2	—	—	NAICS1997
2002	4	3	1	2	—	—	NAICS1997
2003	4	3	1	2	—	—	NAICS2002
2004	3	2	1	1	—	—	NAICS2002
2005	6	4	2	2	—	1	NAICS2002
2006	6	5	2	3	—	—	NAICS2002
2007	4	4	2	2	—	—	NAICS2002
2008	7	6	3	3	—	1	NAICS2007
2009	6	6	3	3	—	—	NAICS2007
2010	11	9	6	3	—	1	NAICS2007
2011	8	6	4	2	—	1	NAICS2007
2012	8	6	4	2	—	1	NAICS2012
2013	6	5	4	1	—	—	NAICS2012
2014	8	7	5	1	—	—	NAICS2012
2015	7	6	4	1	—	—	NAICS2012
2016	6	5	4	1	—	—	NAICS2012
2017	5	4	3	—	—	—	NAICS2017
2018	5	5	3	—	—	—	NAICS2017
2019	6	6	4	—	—	—	NAICS2017
2020	5	5	3	—	—	—	NAICS2017
2021	8	6	3	—	—	—	NAICS2017
2022	7	6	3	—	—	—	NAICS2022
2023	9	7	3	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30011. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30019	4.1 mi	79	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.