BMIE Market 30012

Rockdale County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,506 2020–2024 ACS 5-year estimate ±1,852 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,692 2020–2024 ACS 5-year estimate ±702 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	27,258 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,658 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,153 2020–2024 ACS 5-year estimate ±7,155 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,212 2020–2024 ACS 5-year estimate ±88 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$268,100 2020–2024 ACS 5-year estimate ±15,152 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	42.4 sq mi Census Gazetteer 2020
Restaurants	43 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30012
Restaurants per 10,000 residents	15.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+19.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+16.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+760.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 46–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.83) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30012. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.83, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.6	71	40%	+28.2
Restaurant Opportunity Score	63.9	64	35%	+22.4
Market Momentum Score	64.4	64	25%	+16.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,506	91	40%	+36.6
Median household income (ACS)	66,153	41	40%	+16.3
Households (ACS)	11,692	89	20%	+17.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	19.4	62	35%	+21.9
Restaurants per 10,000 residents (lower = more room)	12.5	63	25%	+15.6
Population (ACS)	34,506	91	20%	+18.3
Median household income (ACS)	66,153	41	20%	+8.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.2	74	50%	+37.0
10-year restaurant growth	19.4	62	30%	+18.7
20-year restaurant growth	16.2	43	20%	+8.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (110)

By cuisine

American 22 · Mexican 16 · Bakery 8 · Chicken / wings 8 · Sandwiches 7 · Asian 6 · Burgers 6 · Breakfast 5 · Cajun, Creole, Southern 5 · Dessert 5 · Pizza 5 · Caribbean 4 · Ice cream / frozen desserts 4 · Latin American (other) 4 · Southwestern / Tex-Mex 4 · Coffee 3 · Japanese 3 · Seafood 3 · Sushi 3 · BBQ 2 · Chinese 2 · Greek 2 · Healthy / salads / bowls 2 · Hot dogs 2 · African 1 · British / Irish pub food 1 · Juice / smoothies 1 · Mediterranean 1 · Middle Eastern 1 · Steakhouse 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 74 · Quick service 22 · Bakery 8 · Casual dining 8 · Dessert 8 · Bar 6 · Café 3 · Specialty food shop 2 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Coffee shop 1 · Delivery-focused 1 · Fast casual 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
A Plus Wings & Boil Seafood	Restaurant (service type not stated)	Seafood · Chicken / wings · American	996 Green St SE	open
Another Veggy Addict	Restaurant (service type not stated)	Vegetarian · Healthy / salads / bowls	936 Green St SW #400	open
Awake Coffee Community	Restaurant (service type not stated)		909 Commercial St NE	open
B-Side the Tracks Brewing Co.	Brewery / taproom · Winery / distillery / taproom · Restaurant (service type not stated)		909 Commercial St NE	open
BBQ Taco	Restaurant (service type not stated) · Other		914 Commercial St NE	open
Beasley's Soda Fountain	Dessert	Ice cream / frozen desserts		open
Bistro E’lure	Casual dining		936 Green St SW	open
Bradley's Bar-B-Que	Restaurant (service type not stated)	BBQ	1955 Sigman Rd NW	open
Bruster's Real Ice Cream Bruster's Real Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	1172 Dogwood Dr SE	open
Burger King Burger King	Quick service	Burgers · American	1600 GA-20	open
Cakes and Desserts Cafe	Bakery	Bakery	913-945 main St	open
Cali Roze Cafe	Café · Coffee shop	Coffee	1505 General Arts Rd NW	open
Campo’s Antojitos	Bakery	Bakery · Mexican	2031 Sigman Rd NW	open
Carib Bar & Grill	Bar		1180 Sigman Rd NE	open
Cavender Creek Vineyards	Winery / distillery / taproom		4144 Haralson Mill Rd NE	open
Cece's Pound Cake	Bakery	Bakery	1007 Green St SE # 1668	open
Ceggs On Di Farm	Restaurant (service type not stated)	Caribbean	3030 Zingara Rd NE	open
Celtic Tavern	Bar	British / Irish pub food	918 Commercial St NE	open
Chester's Chicken	Restaurant (service type not stated)		1500 Sigman Road NW	open
Chow Dog	Quick service	Hot dogs · Sandwiches	2572 Old Covington Hwy SW	open
Christians Bakery	Bakery	Bakery	1522 Pine Log Rd NE	open
Cozumel Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	425 Sigman Rd NW	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1182 Dogwood Dr SE I-20 & SR 138	open
Creamberrys	Dessert	Ice cream / frozen desserts · Dessert	925 Commercial St NE	open
Dairy Queen Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	1235 Dogwood Dr SW	open
Dontello Mexican	Quick service	Mexican · Southwestern / Tex-Mex		open
DQ Grill & Chill DQ Grill & Chill	Quick service		1235 Dogwood Dr SW	open
Dunkin' Dunkin'	Quick service		433 Sigman Road Northwest	open
Eat at Frankie's	Restaurant (service type not stated)	Hot dogs	904 Center St NE	open
Elevation Kitchen & Cocktails	Restaurant (service type not stated) · Casual dining · Bar	American	1180 Sigman Rd NE	open
Finch Bistro	Restaurant (service type not stated)	American	936 Green St SW Ste 400	open
Frozen Notes Pizza & Karaoke Bar	Restaurant (service type not stated)		862 N Main St NW	open
Gil's Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	990 Sigman Rd NW	open
Golden Palace	Restaurant (service type not stated)	Asian · Seafood	1119 West Ave SW	open
Greek Pizza House	Restaurant (service type not stated)	Greek	977 S Main St NE Ste 1A	open
Grub Shack	Delivery-focused · Restaurant (service type not stated)	Seafood	1180 West Ave SW A	open
Gyros to Go	Restaurant (service type not stated)	Greek · Middle Eastern · Mediterranean	1191 Irwin Bridge Rd NW	open
Harris Enterprises	Restaurant (service type not stated)		1850 Sigman Rd NW	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1500 Sigman Rd NW	open
I Heart Cereal	Restaurant (service type not stated)		1522 Pine Log Rd NE	open
I Love Wings Conyers	Restaurant (service type not stated)	Chicken / wings · Sandwiches · Burgers	405 Sigman Rd NW	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	1310 Dogwood Dr SW	open
Iron Skillet Southern Kitchen	Restaurant (service type not stated)	Cajun, Creole, Southern · American	908 Commercial St NE	open
J.a.c.a. Jamaican Cuisine Llc	Restaurant (service type not stated)	Caribbean	1801 Sigman Rd NW	open
Jenny's Country Cooking	Restaurant (service type not stated)	American	1794 Rockdale Industrial Blvd NW	open
Jesters Restaurant & Lounge	Restaurant (service type not stated)	American	1180 Sigman Rd NE	open
Jim N Nicks Barbeque Jim 'N Nick's - Foley	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	2208 Old Covington Hwy SW	open
Knights Restaurant	Restaurant (service type not stated)	Caribbean	1135 Sigman Rd NW	open
Knights Restaurant and Lounge	Restaurant (service type not stated)	Caribbean	1135 Sigman Rd NE Ste A	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1120 Sigman Rd NE	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1001 Pleasant Hill Rd NW	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	2300 Sigman Road Sw	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1965 Sigman Road Northwest	open
La Moreliana Restaurant	Restaurant (service type not stated)	Mexican	2556 Jeremiah Ind Way S	open
La Morenita	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1522 Pine Log Rd NE	open
La Victoriosa Cafe	Café · Bakery	Coffee · Bakery	2442 Lake Rockaway Rd NW	open
Las Delicias Cakes & Deserts	Bakery · Dessert	Bakery · Dessert	948 Railroad St NW	open
Las Flores	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	957 South Main St NE	open
Los Charros Mexican Restaurant	Restaurant (service type not stated)	Mexican	3560 Ga 20	open
Los Palmas	Quick service · Restaurant (service type not stated)	Mexican	990 Sigman Rd NW	open
Main Moon	Restaurant (service type not stated)	Chinese · Asian	1573 GA-20	open
Mama's Wings and Deli	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches · American · Chicken / wings	1181 West Ave SW	open
Mammy's Kitchen	Restaurant (service type not stated)	Cajun, Creole, Southern · Breakfast · American	1294 North Main St NW	open
On The Border Mexican Grill	Restaurant (service type not stated)	Mexican	1570 Dogwood Dr SW	open
Orient Express	Restaurant (service type not stated)	Chinese · Asian	425 Sigman Rd NW	open
Outback Steakhouse Outback Steakhouse	Restaurant (service type not stated)	Steakhouse · American	1188 Dogwood Dr SE	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1409 Sigman Rd NE	open
Pardon My Cheesesteak	Restaurant (service type not stated)		1310 Dogwood Dr SE	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	425 Sigman Rd NW #125 #125	open
Pizza Hut Express Pizza Hut	Quick service		1120 Sigman Road Northeast	open
Pizza Inn	Restaurant (service type not stated)	Pizza	1085 Irwin Bridge Rd NW	open
Prego Pizzeria and Ristorante	Restaurant (service type not stated) · Quick service	Pizza	982 Commercial St NE	open
Ps Power Llc	Restaurant (service type not stated)		968 S Main St NE	open
QC's Bar and Grill	Casual dining · Bar	American	2200 Old Covington Hwy SW	open
Quick Bite Jamaican & American restaurant	Restaurant (service type not stated)	American	427 sigmond rd nw	open
Railroad Street Restaurant, Inc	Restaurant (service type not stated)		935 Railroad St NW	open
Seis Hermanas Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	977 South Main St NE	open
Sigman Rd. Whataburger	Quick service		431 Sigman Rd. NW	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1397 Sigman Road	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1138 West Avenue	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1620-F Dogwood Dr SE	open
Sugar & Spice Sweets	Dessert		2146 Kings Mountain Dr NE	open
Sweet Treat Depot	Dessert · Café · Bakery	Dessert · Coffee · Bakery	916 Commercial St NE	open
Taco Bell Taco Bell	Quick service	Mexican	427 Sigman Rd. NW	open
Taqueria el oaxaco	Restaurant (service type not stated)	Mexican	1414 Pinelake Dr NW	open
Taqueria El Sol	Restaurant (service type not stated)	Mexican	2556 Jeremiah Industrial Way SW	open
Taqueria La Moreliana	Restaurant (service type not stated)	Mexican · Latin American (other)	1085 Irwin Bridge Rd NW	open
Taqueria Monteleon	Restaurant (service type not stated)	Mexican	11 Lakeview Dr NW	open
Thai Palace	Restaurant (service type not stated)	Thai · Sushi · Japanese · Asian	968 S Main St NE	open
The Pointe	Bar · Casual dining	American	939 Railroad St NW	open
The Sandwich Factory	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	903 Commercial St NE	open
The Sinful Dish	Restaurant (service type not stated)		908 Commercial St NE	open
The SUGAR Dessert Bar	Dessert · Juice, smoothie, tea · Bakery	Dessert · Juice / smoothies · Bakery	912 Commercial St NE	open
Tin Plate	Restaurant (service type not stated)	American	914 Commercial St NE	open
Virgil's Gullah Kitchen and Bar	Restaurant (service type not stated)	Cajun, Creole, Southern	914 Commercial St NE	open
Waffle House Waffle House	Casual dining	Breakfast · American	1610 GA-20	open
Waffle House Waffle House	Casual dining	Breakfast · American	1170 West Ave SW	open
Waffle House Waffle House	Casual dining	Breakfast · American	2260 Sigman Rd SW	open
Waffle House	Restaurant (service type not stated)		1610 GA	open
Wendy's Wendy's	Quick service	Burgers · American	1561 Highway 20 N.E.	open
Whataburger	Restaurant (service type not stated)	Burgers	431 Sigman Rd. NW	open
Whistle Post Tavern	Casual dining · Restaurant (service type not stated) · Bar		935 Railroad St NW #5259	open
Wing Nuts	Restaurant (service type not stated)	Chicken / wings	1591 Georgia 20	open
WNB Factory WNB Factory	Restaurant (service type not stated)	Burgers · Chicken / wings · American	425 Sigman Rd NW	open
Yardbird’s Soul-food Restaurant	Restaurant (service type not stated)	American · African	1801 Sigman Rd NW	open
Yuki Teriyaki and Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1573 GA-20	open
Zaxby's Zaxby's	Restaurant (service type not stated) · Fast casual	Chicken / wings · Healthy / salads / bowls	429 Sigman Rd NW	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1591 GA-20	open
Apos Pepes	Restaurant (service type not stated)		1105 West Ave Sw Ste E	closed
Fonda La Oaxaquena	Restaurant (service type not stated)		1085 Irwin Bridge Rd Nw Ste C	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	5	5	—	—	—	—	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	19	18	11	4	1	—	NAICS1997
1999	23	21	11	8	—	—	NAICS1997
2000	30	26	14	9	1	—	NAICS1997
2001	30	27	15	10	—	—	NAICS1997
2002	40	34	16	15	1	1	NAICS1997
2003	41	37	18	17	—	1	NAICS2002
2004	47	41	19	20	—	2	NAICS2002
2005	50	45	22	21	—	1	NAICS2002
2006	49	43	21	20	1	1	NAICS2002
2007	51	46	25	17	3	1	NAICS2002
2008	50	44	21	19	3	1	NAICS2007
2009	49	44	21	19	3	—	NAICS2007
2010	46	42	21	17	3	—	NAICS2007
2011	45	41	20	16	4	—	NAICS2007
2012	41	37	18	14	4	—	NAICS2012
2013	40	36	15	16	4	—	NAICS2012
2014	40	36	14	17	4	—	NAICS2012
2015	39	34	15	15	3	—	NAICS2012
2016	41	37	16	17	3	—	NAICS2012
2017	44	36	15	17	3	—	NAICS2017
2018	43	37	15	19	3	—	NAICS2017
2019	44	39	15	19	5	—	NAICS2017
2020	47	42	14	24	4	—	NAICS2017
2021	49	43	16	24	3	—	NAICS2017
2022	50	44	17	22	5	—	NAICS2022
2023	49	43	16	22	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30012. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.