BMIE Market 30016

Newton County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	62,968 2020–2024 ACS 5-year estimate ±2,454 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	20,956 2020–2024 ACS 5-year estimate ±828 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	51,140 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	18,762 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$79,527 2020–2024 ACS 5-year estimate ±6,623 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,671 2020–2024 ACS 5-year estimate ±88 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$244,000 2020–2024 ACS 5-year estimate ±6,391 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	90.8 sq mi Census Gazetteer 2020
Restaurants	28 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30016
Restaurants per 10,000 residents	2.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+40.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+133.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2,700.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	40 (range 35–45) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.5 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30016. Projection: linear trend v1, fitted 2013–2023, +1.5 restaurants per year, r² 0.80, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.7	84	40%	+33.5
Restaurant Opportunity Score	82.4	82	35%	+28.9
Market Momentum Score	75.6	76	25%	+18.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	62,968	99	40%	+39.5
Median household income (ACS)	79,527	62	40%	+24.6
Households (ACS)	20,956	98	20%	+19.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	40	77	35%	+27.0
Restaurants per 10,000 residents (lower = more room)	4.5	94	25%	+23.4
Population (ACS)	62,968	99	20%	+19.8
Median household income (ACS)	79,527	62	20%	+12.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12	70	50%	+35.0
10-year restaurant growth	40	77	30%	+23.1
20-year restaurant growth	133.3	88	20%	+17.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (75)

By cuisine

American 17 · Chicken / wings 9 · Cajun, Creole, Southern 8 · Sandwiches 8 · Asian 6 · BBQ 6 · Pizza 6 · Bakery 5 · Coffee 4 · Dessert 4 · Seafood 4 · Breakfast 3 · Burgers 3 · Chinese 3 · Mexican 3 · Caribbean 2 · Ice cream / frozen desserts 2 · Japanese 2 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 48 · Quick service 15 · Bakery 6 · Dessert 6 · Bar 5 · Casual dining 4 · Café 3 · Other 3 · Coffee shop 2 · Catering 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Affordable Dentures - Covington Ii Pc	Restaurant (service type not stated)		2579 Access Rd	open
Alpha and Omega Fish, Barbecue, and more	Restaurant (service type not stated)	BBQ	3511 Salem Rd	open
American Deli American DELI	Quick service · Specialty food shop	Sandwiches · American	3822 Salem Rd	open
Angel's Seafood and More, LLC	Restaurant (service type not stated)	Seafood · American	2308 GA-212	open
Biddy's Biddy’s Macon	Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern · American	11410 Brown Bridge Rd	open
Bill's Patio Bar	Bar · Restaurant (service type not stated) · Casual dining			open
Blimpie	Other	Sandwiches	3633 Salem Rd	open
Campbell's Coffee and More	Coffee shop · Dessert · Café	Coffee	165 Branchwood Dr	open
Chezy Baby	Restaurant (service type not stated)		5243 Highway 20 S	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	12920 Brown Bridge Rd	open
China Star	Restaurant (service type not stated)	Chinese · Asian	13015 Brown Bridge Rd	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	13015 Brown Bridge Rd	open
Countryside Nutrition	Juice, smoothie, tea	Juice / smoothies	13161 Brown Bridge Rd	open
Fish N Grits	Restaurant (service type not stated)	Cajun, Creole, Southern · Seafood · American	3277 Salem Rd	open
Get Hooked Pizza	Restaurant (service type not stated) · Dessert · Quick service	Pizza · Dessert	3300 Highway 81 S	open
Gigi's Place	Restaurant (service type not stated)	Cajun, Creole, Southern · American	3265 Salem Rd	open
Handmadedelights.net	Bakery · Dessert	Dessert	180 White Laurel Ln	open
Hibachi Grill Express	Restaurant (service type not stated)	Japanese · Asian	11425 Brown Bridge Rd	open
Honey Creek Wings Jr	Restaurant (service type not stated)	Chicken / wings	11388 Brown Bridge Rd	open
Hot N Spicy Authentic Island Cuisine	Restaurant (service type not stated)	Caribbean	2465 Highway 81 S	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2527 Hwy 81 South	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2299 Highway 212	open
Javi's Tacos	Quick service	Mexican		open
Kay's Sweet Dream	Bakery	Bakery	Salem Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3602 Salem Rd	open
Ma Lena's Soul Food & Bbq	Restaurant (service type not stated)	Cajun, Creole, Southern	11356 Brown Bridge Rd	open
Mamie's Kitchen Biscuits	Restaurant (service type not stated)	Cajun, Creole, Southern · Breakfast · American	11406 Brown Bridge Rd	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	13015 Brown Bridge Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	4174 Salem Rd	open
Ms. Pearls BBQ	Restaurant (service type not stated)	BBQ	3730 Salem Rd	open
My Oh My	Café · Dessert	Coffee · Ice cream / frozen desserts	3820 Salem Rd	open
New China	Restaurant (service type not stated)	Chinese · Asian	3816 Salem Rd	open
Peking Restaurant	Restaurant (service type not stated)	Chinese · Asian	5340 GA-20	open
Pizza Hut Express Pizza Hut	Quick service		3400 Georgia 212	open
Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Sandwiches	4210 Salem Rd	open
Porterdale Bar & Grill	Bar · Restaurant (service type not stated)		52 Highway 81 S	open
Rack Em Up Smoke Pit	Food truck · Casual dining · Bar	BBQ	5321 Highway 20 S	open
Rocket Wings	Restaurant (service type not stated)		2527 Highway 81 S	open
Salem Rd, GA American Deli	Quick service		3822 Salem Rd, Covington, GA 30016, United States	open
Shane's Rib Shack	Restaurant (service type not stated)		5340 Highway 20 S	open
Shanes Rib Shack	Restaurant (service type not stated)		11388 Brown Bridge Rd	open
Singletery Grill	Restaurant (service type not stated)		3511 Salem Rd	open
Skrimp Shack	Restaurant (service type not stated)	Seafood	5334 Highway 20 S Ste 2	open
Smoke Friendly BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2620 GA-212	open
Smoke Lab 2.0	Bar		15034 Brown Bridge Rd	open
Snuffy's Bar and Grill	Casual dining · Bar		45 Galloway Rd	open
Starbucks	Coffee shop	Coffee	5341 Highway 20 S	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	13015 Brown Bridge Rd	open
Subway	Other	Sandwiches	4200 Salem Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5340 Hwy 20 Ste 4	open
Sunshine's Delights and Catering	Bakery · Dessert · Catering	Bakery · Dessert	45 Whispering Pine Dr	open
Susie's Best Wings	Restaurant (service type not stated)	Chicken / wings · American	3257 Salem Rd	open
Taco Bell Taco Bell	Quick service	Mexican	12910 Brown Bridge Rd	open
Taqueria Los Padilla	Restaurant (service type not stated)	Mexican · Latin American (other)	5890 Salem Rd	open
TeTe's Place	Bakery · Café	Bakery · Coffee · American	40 Maggie Ct	open
Thai 101	Restaurant (service type not stated)	Thai · Asian	3730 Salem Rd	open
That's My Jawn LLC	Restaurant (service type not stated)	Breakfast · Cajun, Creole, Southern · American	14656 Brown Bridge Rd	open
The Burnt Black Cookie	Bakery	Bakery		open
The Juicy Crawfish	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	3804 Salem Rd	open
The Philly Hut	Restaurant (service type not stated)	Sandwiches · American	10 Birds Crossing	open
The Sandwich Shop	Other	Sandwiches	3730 Salem Rd	open
Ts Caribbean Restaurant	Restaurant (service type not stated)	Caribbean	3637 Salem Rd	open
Up Top Slice N Ice	Restaurant (service type not stated)	Pizza	3300 Highway 81 S	open
Wadadli Smoke & Grill	Restaurant (service type not stated)	American · BBQ	2308 GA-212	open
Waffle House Waffle House	Casual dining	Breakfast · American	13091 Brown Bridge Rd	open
Walmart Bakery	Bakery	Bakery	4200 Salem Rd	open
Wendy's Wendy's	Quick service	Burgers · American	4220 Salem Rd	open
Wing Cafe	Restaurant (service type not stated)		13015 Brown Bridge Rd Ste 330	open
Wing Nook	Restaurant (service type not stated)	BBQ · Chicken / wings · American	3665 Salem Rd	open
WNB Factory WNB Factory	Quick service	Burgers · Chicken / wings	5340 Highway 20 S	open
World Of wings	Restaurant (service type not stated)	Chicken / wings	11388 Brown Bridge Rd	open
World of Wings	Restaurant (service type not stated)	Chicken / wings · American	5350 GA-20	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	12945 Brown Bridge Rd	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	13015 Brown Bridge Rd	open
Classic Auto Dealers Inc	Restaurant (service type not stated)		11340 Brown Bridge Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	1	1	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	6	5	1	3	1	—	NAICS1997
1999	8	7	3	4	—	—	NAICS1997
2000	7	6	1	5	—	—	NAICS1997
2001	9	8	3	5	—	—	NAICS1997
2002	12	11	5	6	—	—	NAICS1997
2003	13	12	6	6	—	—	NAICS2002
2004	13	12	5	7	—	—	NAICS2002
2005	15	14	5	9	—	—	NAICS2002
2006	23	22	10	12	—	—	NAICS2002
2007	19	18	6	11	1	—	NAICS2002
2008	19	19	7	11	1	—	NAICS2007
2009	16	16	7	8	1	—	NAICS2007
2010	15	15	3	11	1	—	NAICS2007
2011	19	19	4	14	1	—	NAICS2007
2012	20	19	3	16	—	—	NAICS2012
2013	22	20	5	15	—	—	NAICS2012
2014	20	19	2	17	—	—	NAICS2012
2015	18	18	2	16	—	—	NAICS2012
2016	21	20	4	16	—	—	NAICS2012
2017	25	24	6	18	—	—	NAICS2017
2018	26	25	8	17	—	—	NAICS2017
2019	30	29	7	22	—	—	NAICS2017
2020	30	29	9	20	—	—	NAICS2017
2021	35	33	9	24	—	—	NAICS2017
2022	34	33	8	25	—	—	NAICS2022
2023	29	28	6	22	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30016. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30070	4.3 mi	3	2017

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.