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BMIE Market 30017

Gwinnett County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)26,620
2020–2024 ACS 5-year estimate ±2,313 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households8,223
2020–2024 ACS 5-year estimate ±924 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count20,160
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units7,144
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$99,917
2020–2024 ACS 5-year estimate ±21,187 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age38.2
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,066
2020–2024 ACS 5-year estimate ±248 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$408,400
2020–2024 ACS 5-year estimate ±18,094 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area11.5 sq mi
Census Gazetteer 2020
Restaurants34
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30017
Restaurants per 10,000 residents10.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+25.9%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+61.9%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+240.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+3,300.0%
DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202842 (range 36–47)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.5 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score82 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score83 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score79 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score86 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 82 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score83.38340%+33.3
Restaurant Opportunity Score79.07935%+27.7
Market Momentum Score85.88625%+21.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)26,6208640%+34.6
Median household income (ACS)99,9178140%+32.4
Households (ACS)8,2238220%+16.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth61.98635%+30.3
Restaurants per 10,000 residents (lower = more room)12.86125%+15.3
Population (ACS)26,6208620%+17.3
Median household income (ACS)99,9178120%+16.2
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 86 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth25.98250%+40.8
10-year restaurant growth61.98630%+25.9
20-year restaurant growth2409520%+19.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (74)

By cuisine

American 8 · Dessert 8 · Bakery 7 · Coffee 7 · Pizza 7 · Mexican 6 · Italian 5 · Chicken / wings 4 · Sandwiches 4 · Asian 3 · Breakfast 3 · Burgers 3 · Ice cream / frozen desserts 3 · Southwestern / Tex-Mex 3 · Cajun, Creole, Southern 2 · Japanese 2 · Juice / smoothies 2 · Latin American (other) 2 · Seafood 2 · Steakhouse 2 · Sushi 2 · BBQ 1 · Caribbean 1 · Chinese 1 · Cuban 1 · Mediterranean 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 44 · Quick service 11 · Dessert 10 · Bar 9 · Bakery 8 · Casual dining 6 · Café 5 · Coffee shop 5 · Juice, smoothie, tea 2 · Specialty food shop 1 · Other 1

NameTypeCuisineAddressStatus
Berens Frozen CustardDessertIce cream / frozen desserts · Dessert · American420 Grayson Pkwyopen
Berens Frozen CustardDessertDessert1132 Athens Hwy Ste 210open
Bruster's Real Ice Cream Bruster's Real Ice CreamDessertIce cream / frozen desserts · Dessert1993 Rosebud Rdopen
Buck's PizzaRestaurant (service type not stated)Pizza2402 Loganville Hwyopen
Burger King Burger KingQuick serviceBurgers · American1990 Grayson Hwyopen
Cafe 1711Restaurant (service type not stated)Breakfast · Steakhouse · Cajun, Creole, Southern1711 Athens Hwyopen
China CafeRestaurant (service type not stated)Chinese · Asian1911 Grayson Hwy #4open
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex1860 Grayson Hwyopen
Cooper's Corner Bar and GrillBar1111 Athens Hwyopen
Crave cookies at Grayson Crave Cookies MaumeeBakeryBakery1911 Grayson Hwyopen
Dairy Queen Grill & Chill Dairy QueenDessert · Restaurant (service type not stated) · Quick serviceIce cream / frozen desserts · Sandwiches2357 Loganville Hwyopen
Dantes Pizzeria & TrattoriaRestaurant (service type not stated)Italian · Pizza2135 Loganville Hwyopen
Decadent CreationsBakeryBakery2681 Loganville Hwyopen
Domino's Pizza Domino'sQuick service1132 Athens Hwyopen
Don Jose Taco Bar and GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex1932 Grayson Hwyopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee15 Grayson New Hope Rdopen
El Ranchero Mexican Grill & BarRestaurant (service type not stated) · Casual dining · Bar1911 Grayson Hwyopen
Exhibit AleBar2125 Loganville Hwyopen
Fed's Bubble Llc,Restaurant (service type not stated)2201 Loganville Hwyopen
Foggy Bottom BBQRestaurant (service type not stated)BBQ · American325 Tennyson Knlopen
Fratelli's Pizza NY StyleRestaurant (service type not stated)Pizza · Italian1711 Athens Hwy Ste 100open
Friends Grayson GrillRestaurant (service type not stated)American1950 Grayson Hwyopen
Graft RestaurantRestaurant (service type not stated)516 Grayson Pkwyopen
Grayson Hwy 2, GA American DeliQuick service1911 Grayson Hwy. Suite #17, Grayson, GA 30017, United Statesopen
Grayson Sweet Home CafeCoffee shopCoffee502 Grayson Pkwyopen
Guero Mex GrillCasual dining · BarMexican · Southwestern / Tex-Mex1132 Athens Hwyopen
Guthrie'sRestaurant (service type not stated)Chicken / wings1645 Grayson Hwyopen
Ionie's Caribbean KitchenRestaurant (service type not stated)Caribbean1142 Atlanta Hwyopen
Jersey Mike’s Grayson Jersey Mike's SubsQuick service · Restaurant (service type not stated)Sandwiches1911 Grayson Hwyopen
JOA Wings & DeliRestaurant (service type not stated) · Quick serviceChicken / wings1911 Grayson Hwyopen
Joe's All American GrillRestaurant (service type not stated)1911 Grayson Hwyopen
Johnny's New York Style Pizza Johnny's New York Style PizzaRestaurant (service type not stated)Pizza · Italian2023 Grayson Hwyopen
Jojo Sweets N SavorysBakeryBakery1911 Grayson Hwy # 8-148open
Katie's Sports Bar & GrillBar · Casual diningCuban1950 Grayson Hwyopen
KFC KFCRestaurant (service type not stated) · Quick serviceSeafood · Mexican · Chicken / wings1855 Grayson Highwayopen
La Chula TaqueriaRestaurant (service type not stated)Mexican · Latin American (other)516 Grayson Pkwyopen
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza1950 Grayson Hwy Ste 110open
Loganville Hwy & Herring Rd. Scooter's CoffeeCoffee shop · CaféCoffee2244 Loganville Hwyopen
Main Street RestaurantRestaurant (service type not stated)Breakfast1142 Athens Hwy 115open
Marco's Pizza Marco's PizzaRestaurant (service type not stated)Pizza · Italian1911 Grayson Hwyopen
McDonald's McDonald'sQuick serviceBurgers · American1881 Grayson Hwyopen
Meat Done Right, LlcRestaurant (service type not stated)2135 Loganville Hwyopen
Mom's Creole Cookin'Restaurant (service type not stated)Cajun, Creole, Southern1711 Athens Hwyopen
Moon Bistro Asian KitchenRestaurant (service type not stated)Asian2445 Moon Rd Ste 6open
Moonshiners Grayson MoonshinersCasual dining · Bar2445 Moon Rdopen
Nawlins Praline Candy & MoreDessertDessert1142 Athens Hwyopen
Pancake HouseRestaurant (service type not stated)Breakfast · American1911 Grayson Hwyopen
Panda ExpressRestaurant (service type not stated)1850 Grayson Highwayopen
Petersens BakeryBakeryBakery698 Anchorage Aveopen
Pinehurst HoaRestaurant (service type not stated)Vietnamese2025 Pinehurst View Dropen
Pizza Hut Express Pizza HutQuick service1651 Athens Highwayopen
Riverside Pizza Riverside Pizza and Subs of NewportRestaurant (service type not stated)Pizza · Italian1845 Grayson Hwy 1400 # 1400open
Sake Japanese Steak House & Sushi BarRestaurant (service type not stated)Japanese · Sushi · Steakhouse1845 Grayson Hwyopen
Sam's On MainRestaurant (service type not stated)Mediterranean2135 Loganville Hwy Ste 420open
Scooter's Coffee Scooter's CoffeeCoffee shop · Juice, smoothie, tea · CaféCoffee · Juice / smoothies2244 Loganville Hwyopen
Shane's Rib ShackRestaurant (service type not stated)1911 Grayson Hwyopen
So Sweet of YouDessertBiloxi Ctopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee1890 Grayson Hwyopen
SubwayOtherSandwiches1911 Grayson Hwy Ste 6open
Sunset Sports Bar & GrillBar4975 Stone Mountain Hwy Steve 400open
Sweet Brown SugaBakery · Dessert · CaféBakery · Dessert · Coffee2023 Grayson Hwyopen
Thai Delight Kitchen Sushi & BarRestaurant (service type not stated)Thai · Sushi · Japanese · Asian1142 Athens Hwyopen
The Buttery NuttBakery · DessertBakery · Dessert2132 Britt St Ste 211open
The Cozy CorkBar2132 Britt Stopen
The Grayson House RestaurantRestaurant (service type not stated)516 Grayson Pkwyopen
The Pinecone PantryCafé · Restaurant (service type not stated) · Quick service · Specialty food shopCoffee · Sandwiches412 Grayson Pkwyopen
The Wing Suite - GraysonRestaurant (service type not stated)1132 Athens Hwy Ste 206open
The Yummy SweetsBakery · DessertBakery · Dessert665 Tribble Creek Dropen
Urbana MezcaleriaRestaurant (service type not stated)Mexican · Latin American (other)2115 Loganville Hwy Ste 102open
WhataburgerRestaurant (service type not stated)Burgers1900 Grayson Highwayopen
Wings & Seafood 102Restaurant (service type not stated) · Casual diningSeafood · American1711 Athens Hwyopen
wings sports grillCasual dining · Restaurant (service type not stated) · BarAmerican1911 Grayson Hwy #20open
Zaxby's Zaxby'sRestaurant (service type not stated)Chicken / wings1931 Grayson Hwyopen
Chelas Mexican RestaurantRestaurant (service type not stated)Mexican1932 Grayson Hwy Ste 103closed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199611SIC1987
199722SIC1987
19984431NAICS1997
1999333NAICS1997
2000555NAICS1997
200155221NAICS1997
2002101064NAICS1997
20031110641NAICS2002
2004101055NAICS2002
2005171798NAICS2002
200615147511NAICS2002
200721211361NAICS2002
20082020127NAICS2007
200924241410NAICS2007
2010222211101NAICS2007
201123211191NAICS2007
201223221093NAICS2012
2013222110831NAICS2012
201424231283NAICS2012
201524231283NAICS2012
201621201082NAICS2012
20172321910NAICS2017
2018292711133NAICS2017
2019333013125NAICS2017
2020363413147NAICS2017
2021363314145NAICS2017
2022353214117NAICS2022
2023373414146NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30017. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
300783.7 mi972023
300453.9 mi542023
300464.5 mi622023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.