BMIE Market 30025

Walton County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,182 2020–2024 ACS 5-year estimate ±898 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,781 2020–2024 ACS 5-year estimate ±398 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,270 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,635 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$95,757 2020–2024 ACS 5-year estimate ±10,444 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.5 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,082 2020–2024 ACS 5-year estimate ±231 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$322,100 2020–2024 ACS 5-year estimate ±18,965 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	70.3 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30025
Restaurants per 10,000 residents	9.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+400.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	76 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	72 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30025. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.69, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.2	74	40%	+29.7
Restaurant Opportunity Score	79.8	80	35%	+27.9
Market Momentum Score	72.1	72	25%	+18.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,182	72	40%	+29.0
Median household income (ACS)	95,757	78	40%	+31.2
Households (ACS)	3,781	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	8.9	76	25%	+19.1
Population (ACS)	11,182	72	20%	+14.5
Median household income (ACS)	95,757	78	20%	+15.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

Pizza 5 · American 4 · Sandwiches 4 · Burgers 3 · Breakfast 2 · Cajun, Creole, Southern 2 · Coffee 2 · Asian 1 · Chinese 1 · Dessert 1 · German / Eastern European 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 18 · Quick service 4 · Bar 2 · Café 1 · Casual dining 1 · Coffee shop 1 · Dessert 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Blimpie	Other	Sandwiches	387 Hwy 11 Ste A	open
Blue Willow Inn Restaurant & Gift Shop	Restaurant (service type not stated)	Cajun, Creole, Southern	294 N Cherokee Rd	open
Bread and Butter Social Circle	Restaurant (service type not stated) · Coffee shop	Coffee	109 S Cherokee Rd	open
Buckeye Restaurant	Restaurant (service type not stated)	American	170 N Cherokee Rd	open
Checkers	Quick service		1265 N Cherokee Rd	open
Critters Outdoor Pizza	Bar · Restaurant (service type not stated)	Pizza	170 S Cherokee Rd	open
Fox Vineyards & Winery	Winery / distillery / taproom · Bar		225 Georgia Highway 11	open
Hong Kong Garden	Restaurant (service type not stated)	Chinese · Asian	157 S Cherokee Rd	open
Hot Rod's Diner	Casual dining	American · Burgers	294 N Cherokee Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1261 N Cherokee Rd Suite B	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1808 Hwy 278 Se	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	247 Cannon Dr	open
Ida Claire	Dessert	Ice cream / frozen desserts · Dessert	136 E Sycamore St	open
Mamies Kitchen Biscuits	Restaurant (service type not stated)	Cajun, Creole, Southern · Breakfast · American	1299 N Cherokee Rd	open
Sacred Grounds Corner Cafe	Café	Coffee	109 S Cherokee Rd	open
Social Circle Wing Factory	Restaurant (service type not stated)	Burgers	1299 N Cherokee Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1299 N Cherokee Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	12752 Hwy. 278	open
Subway Subway	Quick service	Sandwiches	1299 North Cherokee Road, Valero Gas Station/C-Store	open
The Circle Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	111 E Hightower Trail	open
Tin Plate Social Circle	Restaurant (service type not stated)	Burgers · American	198 E Sycamore St	open
Villa Pizza	Restaurant (service type not stated)	Pizza · Middle Eastern	170 S Cherokee Rd	open
Waffle House	Restaurant (service type not stated)	Breakfast	1008 BATEMAN Dr	open
Willy's Mex Mex Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	123 S Cherokee Rd	open
Willy’s Mex Mex Grill, Social Circle	Restaurant (service type not stated)		S Cherokee Rd, Social Circle, GA 30025, United States	open
Women's Golf	Restaurant (service type not stated)	German / Eastern European		open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	2	2	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	9	9	5	4	—	—	NAICS1997
1999	9	8	4	4	—	—	NAICS1997
2000	8	8	5	3	—	—	NAICS1997
2001	7	7	3	3	—	—	NAICS1997
2002	10	10	6	4	—	—	NAICS1997
2003	10	10	5	4	—	—	NAICS2002
2004	11	11	7	3	—	—	NAICS2002
2005	7	7	3	3	—	—	NAICS2002
2006	7	7	4	2	—	—	NAICS2002
2007	9	9	5	3	—	—	NAICS2002
2008	10	10	5	4	—	—	NAICS2007
2009	10	10	4	5	—	—	NAICS2007
2010	9	9	4	4	—	—	NAICS2007
2011	7	7	2	4	—	—	NAICS2007
2012	7	7	2	4	—	—	NAICS2012
2013	6	6	1	4	—	—	NAICS2012
2014	5	5	—	4	—	—	NAICS2012
2015	6	6	1	4	—	—	NAICS2012
2016	6	6	—	5	—	—	NAICS2012
2017	7	7	—	5	—	—	NAICS2017
2018	8	8	—	5	—	—	NAICS2017
2019	9	9	—	6	—	—	NAICS2017
2020	8	8	3	4	—	—	NAICS2017
2021	7	7	3	4	—	—	NAICS2017
2022	8	8	3	4	—	—	NAICS2022
2023	10	10	3	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30025. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.