BMIE Market 30028

Forsyth County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	38,433 2020–2024 ACS 5-year estimate ±2,355 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,957 2020–2024 ACS 5-year estimate ±604 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,182 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,921 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$138,011 2020–2024 ACS 5-year estimate ±8,180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,270 2020–2024 ACS 5-year estimate ±171 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$470,800 2020–2024 ACS 5-year estimate ±16,234 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	50.0 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30028
Restaurants per 10,000 residents	0.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+360.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+475.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+2,200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2,200.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 15–29) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.4 per year, r² 0.64) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	95 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	93 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	95 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	100 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30028. Projection: linear trend v1, fitted 2013–2023, +1.4 restaurants per year, r² 0.64, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 95 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	92.9	93	40%	+37.2
Restaurant Opportunity Score	94.5	95	35%	+33.1
Market Momentum Score	99.9	100	25%	+25.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 93 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	38,433	93	40%	+37.3
Median household income (ACS)	138,011	95	40%	+37.8
Households (ACS)	11,957	89	20%	+17.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 95 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	475	100	35%	+34.9
Restaurants per 10,000 residents (lower = more room)	6.0	88	25%	+22.1
Population (ACS)	38,433	93	20%	+18.7
Median household income (ACS)	138,011	95	20%	+18.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 100 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	360	100	50%	+50.0
10-year restaurant growth	475	100	30%	+29.9
20-year restaurant growth	2,200	100	20%	+20.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (36)

By cuisine

Pizza 6 · Coffee 5 · Sandwiches 5 · Chicken / wings 4 · Asian 3 · Breakfast 3 · Japanese 3 · Mexican 3 · Bakery 2 · Burgers 2 · Dessert 2 · Juice / smoothies 2 · Sushi 2 · American 1 · Cajun, Creole, Southern 1 · Italian 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 21 · Quick service 15 · Café 4 · Bakery 3 · Coffee shop 3 · Bar 2 · Delivery-focused 2 · Dessert 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Casual dining 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
BeesCraft Mead Company	Winery / distillery / taproom		4330 Settlers Grove Rd	open
Burger King Burger King	Quick service	Burgers · American	3635 Browns Bridge Rd	open
Burger Stop	Quick service · Restaurant (service type not stated)	Burgers · Chicken / wings	5535 Bannister Rd	open
Cake Envy	Bakery · Dessert	Bakery · Dessert	2270 McBrayer Ct	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	3645 Browns Bridge Rd Suite 106 A	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	5310 Matt Highway Suite 106	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	5290 Matt Hwy	open
Guthrie's	Restaurant (service type not stated)	Chicken / wings	3685 Browns Bridge Rd	open
Hibachi Express Hibachi Express	Restaurant (service type not stated)	Japanese · Asian	3645 Browns Bridge Rd unit#100A	open
Hot Stuff Pizza	Restaurant (service type not stated)	Pizza	3715 Browns Bridge Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	6565 Heardsville Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	5035 Ga Hwy 400	open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	3610 Era Dr	open
Jersey Mike's Subs	Quick service · Restaurant (service type not stated)	Sandwiches	3675 Browns Bridge Rd	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	3625 Browns Bridge Road	open
Laredos Taqueria and Grill	Restaurant (service type not stated)	Mexican	5310 Matt Hwy	open
McDonald's	Quick service · Restaurant (service type not stated)		5260 Matt Highway	open
NoFo Brew Co NoFo Brew Co	Brewery / taproom · Bar		6150 GA-400	open
Palapas Bar and Grill	Casual dining · Bar	Mexican · Latin American (other)	3647 Browns Bridge Rd	open
Pizzeria Azzurri	Restaurant (service type not stated)	Pizza · Italian	3560 Browns Bridge Rd	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	3640 Browns Bridge Rd	open
Puerta de Oro Taqueria & Cantina Cumming	Restaurant (service type not stated)	Mexican	3610 Era Dr A5/A6	open
Reveille Cafe Matt Hwy Reveille Cafe	Café · Restaurant (service type not stated)	Breakfast · Coffee	5310 Matt Hwy #400	open
Smoothie King Smoothie King	Quick service		2462 - Smoothie King 3560 Browns Bridge Road, Suite 600	open
Spot Cafe	Restaurant (service type not stated)	Breakfast	1810 Dr Bramblett Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Quick service · Café	Coffee	3630 Browns Bridge Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3655 Browns Bridge Road	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5430-B Bannister Rd	open
The Human Bean The Human Bean	Coffee shop · Café	Coffee	3670 Browns Bridge Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	3630 B Browns	open
Waffle House	Restaurant (service type not stated)	Breakfast	3689 BROWNS BRIDGE Rd	open
Walmart Bakery	Bakery	Bakery	3655 Browns Bridge Rd	open
Wingstop Wingstop	Quick service		3560 Browns Bridge Rd	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	5280 Matt Hwy	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	3620 Era Dr	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	5310 Matt Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	1	1	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
2000	6	6	1	5	—	—	NAICS1997
2001	5	5	—	5	—	—	NAICS1997
2002	3	3	—	3	—	—	NAICS1997
2003	1	1	—	1	—	—	NAICS2002
2004	1	1	—	1	—	—	NAICS2002
2005	1	1	—	1	—	—	NAICS2002
2006	2	2	1	1	—	—	NAICS2002
2007	1	1	—	1	—	—	NAICS2002
2008	1	1	—	1	—	—	NAICS2007
2009	2	2	2	—	—	—	NAICS2007
2010	2	2	2	—	—	—	NAICS2007
2011	2	2	—	2	—	—	NAICS2007
2012	4	3	—	3	—	—	NAICS2012
2013	4	4	—	4	—	—	NAICS2012
2014	5	5	—	5	—	—	NAICS2012
2015	5	5	—	5	—	—	NAICS2012
2016	6	5	1	4	—	—	NAICS2012
2017	5	5	—	4	—	—	NAICS2017
2018	7	5	—	4	—	—	NAICS2017
2019	8	7	—	6	—	—	NAICS2017
2020	10	7	—	7	—	—	NAICS2017
2021	14	10	—	8	—	—	NAICS2017
2022	15	14	4	8	—	—	NAICS2022
2023	23	23	5	11	7	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30028. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30040	4.8 mi	109	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.