BMIE Market 30054

Newton County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,730 2020–2024 ACS 5-year estimate ±1,162 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,309 2020–2024 ACS 5-year estimate ±436 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,985 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,431 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$76,427 2020–2024 ACS 5-year estimate ±12,820 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.0 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,125 2020–2024 ACS 5-year estimate ±118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$318,200 2020–2024 ACS 5-year estimate ±34,474 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	40.9 sq mi Census Gazetteer 2020
Restaurants	Not published for this ZIP 2015 · U.S. Census Bureau, ZIP Code Business Patterns 2015 detail (NAICS2012) · by USPS ZIP 30054
Restaurants per 10,000 residents	0.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-50.0% DERIVED: 2007 → 2012, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2002 → 2012, ZIP Code Business Patterns restaurants
Projected restaurants, 2017	1 (range 0–3) FORECAST · linear trend v1 fitted to 2002–2012 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	16 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30054. Projection: linear trend v1, fitted 2002–2012, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.1	66	40%	+26.4
Restaurant Opportunity Score	63.1	63	35%	+22.1
Market Momentum Score	15.6	16	25%	+3.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,730	72	40%	+28.7
Median household income (ACS)	76,427	57	40%	+22.9
Households (ACS)	4,309	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	0.9	100	25%	+25.0
Population (ACS)	10,730	72	20%	+14.4
Median household income (ACS)	76,427	57	20%	+11.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 16 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-50	4	50%	+2.5
10-year restaurant growth	0	35	30%	+13.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (4)

By cuisine

Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1 · Pizza 1

By type

Bar 1 · Buffet 1 · Dessert 1 · Juice, smoothie, tea 1 · Restaurant (service type not stated) 1

Name	Type	Cuisine	Address	Status
Bar Aroma	Bar		234 cowley rd	open
Gilbert's Italian Ice	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies · Italian	464 Covington Hwy	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	5221 Hwy 138 Sw	open
Lil's Dining Hall	Buffet		Oxford College of Emory University	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2001	1	1	—	—	1	—	NAICS1997
2002	1	1	1	—	—	—	NAICS1997
2003	1	1	1	—	—	—	NAICS2002
2004	3	1	1	—	—	—	NAICS2002
2005	2	1	1	—	—	—	NAICS2002
2006	3	2	1	1	—	—	NAICS2002
2007	3	2	1	1	—	—	NAICS2002
2008	4	3	1	2	—	—	NAICS2007
2009	2	1	1	—	—	—	NAICS2007
2010	2	1	1	—	—	—	NAICS2007
2011	2	1	1	—	—	—	NAICS2007
2012	2	1	1	—	—	—	NAICS2012
2013	1	—	—	—	—	—	NAICS2012
2014	1	—	—	—	—	—	NAICS2012
2015	1	—	—	—	—	—	NAICS2012

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30054. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.