BMIE Market 30094

Rockdale County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	33,731 2020–2024 ACS 5-year estimate ±1,709 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,311 2020–2024 ACS 5-year estimate ±633 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	31,244 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,003 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$88,530 2020–2024 ACS 5-year estimate ±9,317 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,693 2020–2024 ACS 5-year estimate ±52 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$296,800 2020–2024 ACS 5-year estimate ±10,266 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	39.3 sq mi Census Gazetteer 2020
Restaurants	19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30094
Restaurants per 10,000 residents	5.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+26.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+18.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+90.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,800.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 12–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	79 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	75 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30094. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.1	83	40%	+33.2
Restaurant Opportunity Score	76.6	77	35%	+26.8
Market Momentum Score	75.3	75	25%	+18.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	33,731	91	40%	+36.4
Median household income (ACS)	88,530	72	40%	+28.7
Households (ACS)	12,311	90	20%	+17.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	18.8	62	35%	+21.7
Restaurants per 10,000 residents (lower = more room)	5.6	89	25%	+22.4
Population (ACS)	33,731	91	20%	+18.2
Median household income (ACS)	88,530	72	20%	+14.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	26.7	82	50%	+40.9
10-year restaurant growth	18.8	62	30%	+18.6
20-year restaurant growth	90	79	20%	+15.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (46)

By cuisine

American 12 · Burgers 5 · Asian 3 · Cajun, Creole, Southern 3 · Chicken / wings 3 · Chinese 3 · Dessert 3 · Mexican 3 · Pizza 3 · Bakery 2 · Caribbean 2 · Coffee 2 · Sandwiches 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Italian 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 26 · Quick service 9 · Bar 5 · Casual dining 4 · Bakery 3 · Dessert 3 · Café 2 · Juice, smoothie, tea 2 · Other 2 · Coffee shop 1 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Amici Conyers	Bar · Restaurant (service type not stated) · Quick service · Casual dining	Chicken / wings · Pizza	1805 Parker Rd SE	open
Arirang Food Llc	Restaurant (service type not stated)		1410 Klondike Rd SW	open
Baan Thai	Restaurant (service type not stated)	Thai	1805 Parker Rd SE	open
Blimpie	Other	Sandwiches	875 Flat Shoals Rd SE	open
Cafe Milano	Café · Restaurant (service type not stated)	Italian · Coffee	875 Flat Shoals Rd SE #200	open
Chili's Grill & Bar Chili's Grill & Bar	Bar · Casual dining	American		open
Chiquitos Cantina and Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	1161 Old Salem Rd SE	open
Coaxum's Low Country Cuisine	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1300 Iris Dr SW	open
Conyers China Star	Restaurant (service type not stated)	Chinese · Asian	2870 GA-212	open
Conyers Nutrition	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	875 Flat Shoals Rd SE	open
Cravings Express	Food truck	Chinese	3101 Candace Ln SE	open
Folks Southern Kitchen	Restaurant (service type not stated)		1081 Iris Dr SE	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Restaurant (service type not stated)	Burgers · American	2121 Hwy 20 SE	open
Greedy Beedy	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	1264 Parker Rd SE	open
Hardee's Hardee's	Quick service	Burgers · American	2930 Highway 138 SW	open
Hip Hop Sweetz	Bakery · Dessert	Dessert	1936 Iris Dr Sw Ste 3c-D	open
Hooters Hooters	Casual dining · Bar	American	1099 Iris Dr SE	open
Island Jerk	Restaurant (service type not stated)	Caribbean	875 Flat Shoals Rd Se Ste 130	open
Just Loaf’N Poboys	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	1410 Klondike Rd SW Ste C	open
King Henry's Turkey Legs and Things	Restaurant (service type not stated) · Quick service		2870 Suite D, GA-212	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		995 Flat Shoals Rd SE	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	2910 Highway 212 SW	open
LongHorn Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	1294 Iris Dr SW	open
Love You Brunches	Restaurant (service type not stated)	Breakfast · American	1805 Parker Rd SE	open
Loving WNB Factory WNB Factory	Quick service	Burgers · American	1410 Klondike Rd SW	open
McDonald's	Quick service		1460 Iris Dr SW	open
McDonald's McDonald's	Quick service	Burgers · American	1320 Klondike Rd SW	open
McDonald's McDonald's	Quick service	Burgers · American	1765 Hwy 138 SE	open
Moe's Southwest Grill Moe's Southwest Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	863 Flat Shoals Road	open
MONTEGOmigo	Delivery-focused	Caribbean · Spanish / tapas	1785 Marifran Ct SW	open
Pi-bytes	Dessert · Bakery	Dessert · Pizza · Bakery	99 Oglesby Bridge Rd SE	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2195 Georgia Highway 20 S.E. Rockdale	open
Quik Chick	Restaurant (service type not stated)		1435 Klondike Rd SW	open
Shane's Rib Shack	Restaurant (service type not stated)	American	2890 GA	open
Something Special Bar & Lounge	Bar		1377 Old McDonough Hwy	open
Subway	Other	Sandwiches	2870 Highway 212 SW Ste D	open
Sugarr Rush sweet shop	Bakery · Dessert	Bakery · Dessert	1936 Iris Dr SW	open
Taco 'N Madre	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1264 Parker Rd SE Ste J Suite J	open
The Sauce Maven	Restaurant (service type not stated)	Chinese · Asian		open
Touchdown Wings at Smyrna Crossing	Restaurant (service type not stated)	Chicken / wings · American	2870B GA-212	open
Tulip and Tea	Juice, smoothie, tea	Tea / bubble tea	1805 Parker Rd SE Ste F130	open
Uncle Boo's Catfish Corner	Restaurant (service type not stated)		863 Flat Shoals Rd SE	open
United Unlimited Llc	Restaurant (service type not stated)		1129 Brett Dr SW	open
Vineyard Management Corporation	Restaurant (service type not stated)		1460 Iris Dr SW	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2880 GA-212 W	open
Amici Conyers	Restaurant (service type not stated)	Pizza	1805 Parker Rd SE	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	1	1	—	—	—	—	SIC1987
1998	6	5	3	2	—	—	NAICS1997
1999	7	6	3	2	1	—	NAICS1997
2000	8	6	2	3	1	1	NAICS1997
2001	10	9	2	6	1	—	NAICS1997
2002	10	8	1	7	—	—	NAICS1997
2003	11	10	3	6	—	—	NAICS2002
2004	14	12	6	5	—	—	NAICS2002
2005	16	14	7	6	—	—	NAICS2002
2006	15	14	7	6	—	—	NAICS2002
2007	19	17	12	4	—	—	NAICS2002
2008	21	19	11	6	2	—	NAICS2007
2009	21	19	10	8	1	—	NAICS2007
2010	20	18	10	7	1	—	NAICS2007
2011	21	19	9	9	1	—	NAICS2007
2012	16	15	8	7	—	—	NAICS2012
2013	17	16	8	8	—	—	NAICS2012
2014	15	14	5	9	—	—	NAICS2012
2015	15	13	6	7	—	—	NAICS2012
2016	18	16	7	9	—	—	NAICS2012
2017	21	18	8	9	—	—	NAICS2017
2018	17	15	8	7	—	—	NAICS2017
2019	18	16	9	7	—	—	NAICS2017
2020	17	15	10	5	—	—	NAICS2017
2021	16	13	8	4	—	—	NAICS2017
2022	16	15	9	5	—	—	NAICS2022
2023	20	19	9	6	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30094. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.