BMIE Market 30116

Carroll County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,189 2020–2024 ACS 5-year estimate ±1,524 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,403 2020–2024 ACS 5-year estimate ±556 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,156 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,863 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$77,030 2020–2024 ACS 5-year estimate ±7,586 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,162 2020–2024 ACS 5-year estimate ±90 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$246,500 2020–2024 ACS 5-year estimate ±15,054 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	104.9 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30116
Restaurants per 10,000 residents	3.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+166.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+700.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 8–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.36) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	49 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30116. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.36, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.9	73	40%	+29.2
Restaurant Opportunity Score	64.5	65	35%	+22.6
Market Momentum Score	49.4	49	25%	+12.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,189	83	40%	+33.3
Median household income (ACS)	77,030	58	40%	+23.2
Households (ACS)	8,403	82	20%	+16.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	3.6	96	25%	+24.0
Population (ACS)	22,189	83	20%	+16.6
Median household income (ACS)	77,030	58	20%	+11.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	166.7	90	20%	+18.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

American 6 · Pizza 6 · Chicken / wings 4 · Coffee 4 · Juice / smoothies 3 · Sandwiches 3 · BBQ 2 · Cajun, Creole, Southern 2 · Italian 2 · Mexican 2 · Breakfast 1 · Burgers 1 · Dessert 1 · Hot dogs 1 · Latin American (other) 1 · Steakhouse 1

By type

Restaurant (service type not stated) 19 · Quick service 5 · Casual dining 3 · Coffee shop 3 · Juice, smoothie, tea 3 · Bar 2 · Café 2 · Food truck 2 · Other 2 · Bakery 1 · Dessert 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Bankhead Grill And Bar	Bar		1202 Bankhead Hwy	open
Bella Coffee Italian-Coffee House	Coffee shop · Café	Coffee · Italian	1141 Bankhead Hwy	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	1156 Bankhead Hwy	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1131 Bankhead Hwy	open
Elusive Jams	Restaurant (service type not stated) · Other		565 Old Muse Rd	open
Greedy Gut Hot Dog Shack	Restaurant (service type not stated)	Hot dogs	1339 Bankhead Hwy	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	795 Old Airport Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1789 Sandhill Hickory Level Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2991 Shady Grove Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2672 E Highway 5	open
Junnior’s tacos y más	Food truck · Juice, smoothie, tea · Casual dining	Juice / smoothies · American	1260 Bankhead Hwy	open
Lions Cafe Central	Café	Coffee	113 Central High Rd	open
LongHorn Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	1155 Bankhead Hwy	open
Mama's Downhome Kitchen	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1141 Bankhead Hwy Ste D	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	3968 Carrollton Villa Rica Hwy	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1175 Bankhead Hwy	open
Pupuseria Taqueria El Milagro	Restaurant (service type not stated)	Mexican	2635 E Hwy 166 Cutoff Rd	open
Quiznos Sub	Other	Sandwiches	1141 Bankhead Hwy	open
Salazar'S Mexican Food	Restaurant (service type not stated)	Mexican	135 Betty Ln	open
Shane's Rib Shack Shane's Rib Shack	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1141 Bankhead Hwy	open
Store & Restaurant Sazon Latino	Restaurant (service type not stated)	Latin American (other)	1745 Bankhead Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3960 Carrollton Villa Rica Hwy	open
The Vineyard at Hominy Creek	Winery / distillery / taproom		83 Hominy Creek Rd	open
Travelin' Tom's Coffee of NW Atlanta Travelin' Tom's Coffee	Coffee shop · Juice, smoothie, tea · Food truck	Coffee · Juice / smoothies	Services Available In: NW Atlanta & Fayette County	open
U Know It Bbq	Restaurant (service type not stated)	BBQ	1633 Bankhead Hwy # B	open
Waffle House Waffle House	Casual dining	Breakfast · American	1201 Bankhead Hwy	open
Wendy's	Quick service · Restaurant (service type not stated)		1133 Bankhead Highway	open
Winggers	Restaurant (service type not stated)	Chicken / wings	4720 E Highway 166 Ste A	open
Wings Citi Cafe	Restaurant (service type not stated)	Chicken / wings · Sandwiches · Pizza	2502 Carrollton Villa Rica Hwy	open
Zaxby's Zaxby's	Restaurant (service type not stated) · Quick service	Chicken / wings	1195 Bankhead Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	3	3	1	2	—	—	NAICS1997
1999	3	3	1	2	—	—	NAICS1997
2000	4	4	2	2	—	—	NAICS1997
2001	6	6	4	2	—	—	NAICS1997
2002	3	3	1	2	—	—	NAICS1997
2003	3	3	1	2	—	—	NAICS2002
2004	6	5	1	4	—	—	NAICS2002
2005	8	7	2	5	—	—	NAICS2002
2006	6	5	1	3	1	—	NAICS2002
2007	8	7	3	4	—	—	NAICS2002
2008	10	9	2	7	—	—	NAICS2007
2009	10	9	2	7	—	—	NAICS2007
2010	10	9	1	7	1	—	NAICS2007
2011	9	8	1	7	—	—	NAICS2007
2012	9	9	2	7	—	—	NAICS2012
2013	8	8	1	7	—	—	NAICS2012
2014	7	7	1	6	—	—	NAICS2012
2015	6	6	—	6	—	—	NAICS2012
2016	6	6	—	6	—	—	NAICS2012
2017	8	8	—	8	—	—	NAICS2017
2018	8	8	—	8	—	—	NAICS2017
2019	8	8	—	7	—	—	NAICS2017
2020	9	9	—	6	—	—	NAICS2017
2021	9	8	—	6	—	—	NAICS2017
2022	10	9	—	7	—	—	NAICS2022
2023	9	8	—	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30116. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30185	4.7 mi	5	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.