BMIE Market 30153

Polk County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,467 2020–2024 ACS 5-year estimate ±1,397 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,929 2020–2024 ACS 5-year estimate ±471 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,411 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,660 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$57,377 2020–2024 ACS 5-year estimate ±4,864 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,069 2020–2024 ACS 5-year estimate ±76 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$215,000 2020–2024 ACS 5-year estimate ±18,420 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	123.3 sq mi Census Gazetteer 2020
Restaurants	32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30153
Restaurants per 10,000 residents	14.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+128.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	33 (range 31–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30153. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.53, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.0	58	40%	+23.2
Restaurant Opportunity Score	52.5	53	35%	+18.4
Market Momentum Score	63.3	63	25%	+15.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,467	80	40%	+32.0
Median household income (ACS)	57,377	25	40%	+10.1
Households (ACS)	6,929	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	14.3	58	35%	+20.3
Restaurants per 10,000 residents (lower = more room)	17.3	45	25%	+11.2
Population (ACS)	18,467	80	20%	+16.0
Median household income (ACS)	57,377	25	20%	+5.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.7	63	50%	+31.7
10-year restaurant growth	14.3	58	30%	+17.4
20-year restaurant growth	60	71	20%	+14.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (70)

By cuisine

American 20 · Pizza 12 · Chicken / wings 7 · Coffee 6 · Dessert 6 · Cajun, Creole, Southern 5 · Mexican 5 · Bakery 4 · Burgers 4 · Sandwiches 4 · Southwestern / Tex-Mex 4 · Steakhouse 4 · BBQ 3 · Breakfast 3 · Asian 2 · Ice cream / frozen desserts 2 · Italian 2 · Latin American (other) 2 · Seafood 2 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Sushi 1

By type

Restaurant (service type not stated) 39 · Quick service 20 · Bar 8 · Dessert 6 · Bakery 5 · Casual dining 5 · Coffee shop 5 · Café 3 · Delivery-focused 1 · Fast casual 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Al's Down the Hatch Saloon	Bar		6997 Braswell Mountain Rd	open
Arby's Arby's	Quick service	Sandwiches · American	1301 Nathan Dean Pkwy Nathan Dean & Felton Dr	open
Bar-L-Bar-B-Que	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	264 W Elm St	open
Black Mountain Coffee	Coffee shop · Café	Coffee	212 S Marble St	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	999 Nathan Dean Pkwy	open
Burger King Burger King	Quick service	Burgers · American	1000 Nathan Dean Bypass	open
Captain D's Captain D's	Restaurant (service type not stated)	Seafood · American	1300 Chattahoochee Dr	open
Chick N Scratch	Bakery · Dessert	Bakery · Dessert	212 S Marble St	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	1500 Chattahoochee Dr	open
Covered Bridge Diner	Casual dining	American	Goodyear Ave	open
Culver's Culver's	Quick service	Burgers · American	1939 Nathan Dean Pkwy	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	123 S Piedmont Ave	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	462 Nathan Dean Bypass	open
Dunkin' Dunkin'	Quick service · Coffee shop · Juice, smoothie, tea · Dessert · Bakery	Coffee · Juice / smoothies · Dessert	2000 Nathan Dean Pkwy	open
Dunkin'	Coffee shop	Coffee	2000 Nathan Dean Pkwy	open
El coyote Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	217 W Elm St. Rockmart, Ga 30153	open
El Nopal Mexican Restaurant	Restaurant (service type not stated)		1422 Chattahoochee Dr	open
Ellianos Coffee Co Ellianos Coffee	Coffee shop · Quick service · Café	Coffee	1675 Nathan Dean Bypass	open
Exotic Que	Food truck	BBQ · American	103 W Elm St	open
Fancy's Grill	Quick service · Restaurant (service type not stated) · Bar		754 Cartersville Hwy	open
Frontier Steak House	Restaurant (service type not stated)	Steakhouse	990 Hutchings Mountain Rd # RO	open
Hibachi Express	Restaurant (service type not stated)	Japanese · Sushi · Asian	1755 Nathan Dean Pkwy	open
Hometown Pizza	Restaurant (service type not stated)	Pizza · American	246 W Elm St	open
House of China	Restaurant (service type not stated)	Chinese · Asian	636 E Elm St	open
Huddle House	Restaurant (service type not stated)	Breakfast	808 W Elm St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1951 Nathan Dean Parkway	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2775 Hwy 101 N	open
Jefferson's Jefferson's	Restaurant (service type not stated)	American · Burgers	754 Cartersville Rd	open
Johnny's New York Style Pizza Johnny's New York Style Pizza	Restaurant (service type not stated)	Pizza · Italian	1735 Nathan Dean Bypass	open
Johnny's New York Style Pizza	Restaurant (service type not stated)	Pizza	1735 Nathan Dean Byp	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	130 Felton Drive	open
Knucklehead Cafe	Café · Restaurant (service type not stated)	Coffee · American	217 W Elm St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)		503 N Piedmont Ave	open
Las Palmas Mexican Restaurant Las Palmas Mexican Restaurant - Riverside Pkwy	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1422 Chattahoochee Dr	open
Linda's Place Restaurant	Restaurant (service type not stated)	American	480 Nathan Dean Byp	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1059 Nathan Dean Bypass	open
LongHorn Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	2004 Nathan Dean Pkwy	open
Mac's Bakery	Bakery · Dessert	Bakery · Dessert	258 W Elm St	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	102 Sycamore Grove Ct	open
Martin's Restaurant Martin's Restaurants	Restaurant (service type not stated)	Breakfast · American	1460 Chattahoochee Dr	open
McDonald's McDonald's	Quick service	Burgers · American	1050 Nathan Dean Byp	open
Monarca Wings & Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	226 Sycamore Grove Ct	open
Paris Mountain Vineyards	Winery / distillery / taproom · Bar		133 Bollen Rd	open
Pastabilities Italian Restaurant	Restaurant (service type not stated)	Pizza	2810 Cartersville Hwy	open
Pizza Depot	Restaurant (service type not stated)	Pizza	406 N Piedmont Ave	open
Pizza Farm Restaurant - Rockmart	Restaurant (service type not stated)	Pizza · American	85 Marquette Rd	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	1301 Piedmont Ave Polk	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	100 Felton Dr.	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	4455 Nelson Brogdon Blvd, GA-20	open
Rudy's Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	108 E Church St	open
Sidekicks	Restaurant (service type not stated)	BBQ · Steakhouse · Cajun, Creole, Southern	444 Nathan Dean Bypass	open
Soli's Soups, Salads & Sandwiches	Specialty food shop · Quick service · Fast casual	Sandwiches · Healthy / salads / bowls	115 S Marble St	open
South Marble Coffee	Coffee shop	Coffee	212 S Marble St	open
Southern Social	Bar		221 Piedmont Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1400 N Piedmont Ave	open
Subway (Walmart)	Other	Sandwiches	1801 Nathan Dean Byp	open
Taqueria #2	Restaurant (service type not stated)		6454 Highway 101 N	open
Tequila Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1703 Nathan Dean Byp	open
The Glory Hole at Freedom Farms	Bar		245 Braswell Road	open
The Rails At Rockmart	Restaurant (service type not stated) · Casual dining · Bar		108 E Church St	open
The Rock Creamery	Dessert	Ice cream / frozen desserts · Dessert	126 S Marble St	open
The Slate Market Grill	Restaurant (service type not stated)	American	108 Church St	open
The Steak House	Restaurant (service type not stated)	Steakhouse · Seafood · American	414 Baldwin Rd	open
Vire sports bar	Bar · Casual dining		642 Goodyear Ave	open
Waffle House Waffle House	Casual dining	American · Breakfast	1401 N Piedmont Ave	open
Walmart Bakery	Bakery	Bakery	1801 Nathan Dean Byp	open
Wendy's	Quick service		1911 Nathan Dean Byp	open
Wings Plus	Restaurant (service type not stated)	Chicken / wings · American	808 W Elm St	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	1945 Nathan Dean Pkwy	open
Zyra's Sweets	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Bakery	103 S Marble St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	14	—	—	—	—	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	15	15	—	—	—	—	SIC1987
1997	19	19	—	—	—	—	SIC1987
1998	17	17	10	7	—	—	NAICS1997
1999	19	19	11	6	2	—	NAICS1997
2000	22	22	14	8	—	—	NAICS1997
2001	22	21	15	6	—	1	NAICS1997
2002	21	19	12	7	—	1	NAICS1997
2003	21	20	11	9	—	1	NAICS2002
2004	23	22	13	9	—	1	NAICS2002
2005	23	22	13	9	—	1	NAICS2002
2006	22	22	12	10	—	—	NAICS2002
2007	25	25	13	12	—	—	NAICS2002
2008	28	28	13	15	—	—	NAICS2007
2009	28	28	14	14	—	—	NAICS2007
2010	27	27	14	13	—	—	NAICS2007
2011	28	28	14	13	—	—	NAICS2007
2012	28	28	15	12	—	—	NAICS2012
2013	28	28	14	12	—	—	NAICS2012
2014	28	28	13	13	1	—	NAICS2012
2015	31	30	15	14	1	—	NAICS2012
2016	31	30	16	13	1	—	NAICS2012
2017	29	29	14	15	—	—	NAICS2017
2018	30	30	13	16	—	—	NAICS2017
2019	28	28	13	14	—	—	NAICS2017
2020	30	30	15	14	—	—	NAICS2017
2021	30	30	15	14	—	—	NAICS2017
2022	31	31	15	15	—	—	NAICS2022
2023	32	32	16	15	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30153. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.