BMIE Market 30215

Fayette County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	40,476 2020–2024 ACS 5-year estimate ±1,514 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,560 2020–2024 ACS 5-year estimate ±588 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	33,665 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,312 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$118,436 2020–2024 ACS 5-year estimate ±8,261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,861 2020–2024 ACS 5-year estimate ±100 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$413,300 2020–2024 ACS 5-year estimate ±14,487 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	70.9 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30215
Restaurants per 10,000 residents	2.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+600.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 4–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.27) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	92 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	30 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30215. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.27, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	91.9	92	40%	+36.8
Restaurant Opportunity Score	66.2	66	35%	+23.2
Market Momentum Score	30.3	30	25%	+7.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	40,476	94	40%	+37.7
Median household income (ACS)	118,436	90	40%	+35.9
Households (ACS)	13,560	92	20%	+18.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-22.2	13	35%	+4.5
Restaurants per 10,000 residents (lower = more room)	1.7	100	25%	+24.9
Population (ACS)	40,476	94	20%	+18.8
Median household income (ACS)	118,436	90	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-22.2	13	30%	+3.9
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (18)

By cuisine

Bakery 3 · Pizza 3 · Asian 2 · Dessert 2 · American 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Mexican 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 10 · Bar 4 · Bakery 3 · Dessert 2 · Quick service 2 · Brewery / taproom 1 · Casual dining 1 · Fast casual 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
AZN	Restaurant (service type not stated) · Fast casual	Sandwiches · Healthy / salads / bowls	790 Glynn St S Ste a	open
Big Pig Barbecue Catering	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	220 Malone Rd	open
Bobbie's Cakes and Cookies	Bakery · Dessert	Bakery · Dessert	101 Woolsey Creek Trl	open
Camp Brewing Company	Brewery / taproom · Casual dining · Bar		365 Fayette Pl	open
Chick-Fil-A	Restaurant (service type not stated)	Chicken / wings	105 Marina Ct	open
Dunkin' Dunkin'	Quick service		1552 Georgia 85	open
Great American Cookies Great American Cookies	Bakery · Dessert	Bakery · Dessert	840 Glynn St S #368	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2708 Georgia 92	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1992 Highway 92 S	open
Kolorful Bakery Llc	Bakery	Bakery	1850 Highway 85 S Ste E	open
Los comales Los Comales Niles	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1988 GA-54	open
Monster Brewing Hardware LLC	Bar		240 Compton Dr	open
O’Hara Oasis and Pub	Bar		135 Highgrove Dr	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	12160 County Line Rd	open
Royal Stix Asian Restaurant	Restaurant (service type not stated)	Asian	805 Glynn St S #141	open
Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	12160 Country Rd	open
Taste of China	Restaurant (service type not stated)	Asian	12160 County Line Rd Ste 102	open
The Social Breakfast Bar	Bar	Breakfast		open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	5	3	1	2	—	—	NAICS1997
1999	5	4	1	2	1	—	NAICS1997
2000	8	7	2	4	1	—	NAICS1997
2001	8	7	3	3	1	—	NAICS1997
2002	4	2	1	1	—	1	NAICS1997
2003	7	7	3	3	1	—	NAICS2002
2004	9	9	3	5	1	—	NAICS2002
2005	7	7	3	2	2	—	NAICS2002
2006	8	8	4	2	2	—	NAICS2002
2007	9	7	3	2	2	—	NAICS2002
2008	12	10	6	2	2	—	NAICS2007
2009	10	9	3	2	4	—	NAICS2007
2010	11	9	4	2	3	—	NAICS2007
2011	12	10	4	3	3	—	NAICS2007
2012	11	9	4	3	2	—	NAICS2012
2013	11	9	2	6	1	—	NAICS2012
2014	11	9	2	5	2	—	NAICS2012
2015	14	10	2	6	2	—	NAICS2012
2016	14	11	3	6	2	—	NAICS2012
2017	11	8	—	5	—	—	NAICS2017
2018	9	7	—	4	—	—	NAICS2017
2019	12	10	—	6	—	—	NAICS2017
2020	11	9	—	4	3	—	NAICS2017
2021	13	8	3	3	—	—	NAICS2017
2022	11	8	3	4	—	—	NAICS2022
2023	9	7	3	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30215. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.