BMIE Market 30224

Spalding County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,414 2020–2024 ACS 5-year estimate ±1,455 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,383 2020–2024 ACS 5-year estimate ±516 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,197 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,413 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$70,216 2020–2024 ACS 5-year estimate ±8,270 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,166 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$239,100 2020–2024 ACS 5-year estimate ±10,341 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	67.7 sq mi Census Gazetteer 2020
Restaurants	18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30224
Restaurants per 10,000 residents	7.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+157.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,700.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	49 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30224. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.3	71	40%	+28.5
Restaurant Opportunity Score	61.0	61	35%	+21.4
Market Momentum Score	49.3	49	25%	+12.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,414	88	40%	+35.1
Median household income (ACS)	70,216	47	40%	+18.9
Households (ACS)	10,383	86	20%	+17.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	6.3	87	25%	+21.7
Population (ACS)	28,414	88	20%	+17.5
Median household income (ACS)	70,216	47	20%	+9.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	157.1	89	20%	+17.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (47)

By cuisine

American 8 · Cajun, Creole, Southern 6 · Chicken / wings 6 · Pizza 5 · Bakery 4 · Coffee 4 · Sandwiches 4 · Dessert 3 · Mexican 3 · Burgers 2 · Healthy / salads / bowls 2 · Italian 2 · Juice / smoothies 2 · Seafood 2 · Asian 1 · BBQ 1 · Breakfast 1 · Chinese 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 28 · Quick service 5 · Bakery 4 · Bar 4 · Café 4 · Dessert 4 · Casual dining 3 · Juice, smoothie, tea 3 · Other 3 · Brewery / taproom 2 · Coffee shop 2 · Food truck 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Anita Baker	Bakery · Dessert	Bakery · Dessert	809 Meriwether St	open
Atlanta Beverage Company	Brewery / taproom		1599 Kell Ln	open
B & B Pizza	Restaurant (service type not stated)	Pizza · Italian	1607 Williamson Rd	open
Badhorse Saloon	Bar		1557 Williamson Zebulon Rd	open
Big Jim's Wing Shack	Restaurant (service type not stated)	Burgers · Chicken / wings · American	1557 Williamson Rd	open
Black Smoke Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2914 Macon Rd	open
Champs Chicken	Restaurant (service type not stated)	Pizza · Mexican · Chicken / wings	2790 E McIntosh	open
Chappos tacos Wings & More	Restaurant (service type not stated) · Casual dining	Mexican · American	1705 Williamson Rd	open
China One China One	Restaurant (service type not stated)	Chinese · Asian	800 S Hill St	open
Cool Breeze’s Snack Shack	Food truck		1616 Martin Luther King Jr Pkwy	open
Cowboy Coffee Co	Coffee shop · Café	Coffee	209 S 6th St	open
Dairy Queen Dairy Queen	Dessert	Ice cream / frozen desserts	1679 Martin Luther King Jr Pkwy	open
El Toro Loco Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1107 Ethridge Mill Rd	open
Flappies Wings & More	Restaurant (service type not stated)	Cajun, Creole, Southern · American	888 Meriwether St	open
Flowers Sunbeam Thrift Store Flowers' discount Bakery Store	Bakery	Bakery	1639 Zebulon Rd	open
Freeman Foods Office	Restaurant (service type not stated)		218 S Hill St Ste D	open
Freeman Foods, Inc	Restaurant (service type not stated)		218 S Hill St	open
fuelbargeorgia	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	1119 Zebulon Rd	open
Hot Stuff Pizza	Restaurant (service type not stated)	Pizza	1601 Williamson Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1700 ZEBULON Rd	open
Infinity Nutrition	Juice, smoothie, tea	Juice / smoothies	900 S Pine Hill Rd	open
J. Henry's Restaurant	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	110 W College St	open
JB'S Kitchen	Restaurant (service type not stated)		513 S 6th St	open
Kevins Korner Bar & Grill	Casual dining · Bar		1580 Williamson Zebulon Road	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	202 S Hill Street	open
Kizzy's Kakes	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	215 S 6th St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	3200 High Falls Rd	open
McDonald's McDonald's	Quick service	Burgers · American	1636 US-19	open
Our Place	Restaurant (service type not stated)	Italian	876 Meriwether St	open
Piedmont Brewery Griffin	Brewery / taproom · Bar		129 S 6th St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1742 Zebulon Rd Spalding	open
Prepped By The Pound	Restaurant (service type not stated)	Healthy / salads / bowls	1427 US 41 Byp S	open
SnoBiz Griffin	Dessert	Dessert	1601 Williamson Rd	open
Southside Seafood	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	630 Meriwether St	open
Subway	Other	Sandwiches	1742 Zebulon Rd	open
Subway	Other	Sandwiches	301 Wilson Rd Ste B	open
Subway	Other	Sandwiches	820 S Hill St	open
Taco Bout Mucho	Restaurant (service type not stated) · Quick service		117 Marble Ct	open
The Emerald Chandelier	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee · Cajun, Creole, Southern	204 W Poplar St	open
The nut hut	Restaurant (service type not stated) · Quick service	Cajun, Creole, Southern	1557 Williamson Rd	open
The WillDeal Seafood & More	Restaurant (service type not stated)	Seafood	1601 W Poplar St	open
The Winery at Moonlight Manor	Winery / distillery / taproom		373 Cook Rd	open
Tims Chicken Shack	Restaurant (service type not stated)	American · Chicken / wings · Cajun, Creole, Southern	1129 Ethridge Mill Rd	open
Vibes Ultra Lounge	Bar · Restaurant (service type not stated)		123 N Hill St	open
Waffle House Waffle House	Casual dining	Breakfast · American	1710 Zebulon Rd	open
Wheezie's Crunch and Munch, LLC	Restaurant (service type not stated) · Bakery	Sandwiches · Bakery	2972 Macon Rd	open
Zaxby's Zaxby's	Restaurant (service type not stated)	Chicken / wings · American	101 Moreland Road	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	6	5	—	—	—	1	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	9	7	4	3	—	—	NAICS1997
1999	4	2	1	1	—	—	NAICS1997
2000	8	5	4	1	—	1	NAICS1997
2001	10	8	5	2	1	1	NAICS1997
2002	10	7	5	2	—	1	NAICS1997
2003	10	7	5	2	—	—	NAICS2002
2004	17	14	10	4	—	—	NAICS2002
2005	19	15	9	6	—	—	NAICS2002
2006	20	15	7	7	1	1	NAICS2002
2007	25	20	11	9	—	1	NAICS2002
2008	20	17	8	9	—	—	NAICS2007
2009	17	14	8	6	—	—	NAICS2007
2010	23	19	10	9	—	—	NAICS2007
2011	23	20	10	9	1	—	NAICS2007
2012	23	19	8	10	1	—	NAICS2012
2013	22	18	7	10	1	—	NAICS2012
2014	22	18	8	10	—	—	NAICS2012
2015	24	19	8	11	—	—	NAICS2012
2016	26	21	10	11	—	—	NAICS2012
2017	22	18	6	12	—	—	NAICS2017
2018	21	18	7	11	—	—	NAICS2017
2019	19	16	5	11	—	—	NAICS2017
2020	20	17	5	11	—	—	NAICS2017
2021	23	18	7	11	—	—	NAICS2017
2022	24	21	8	11	—	—	NAICS2022
2023	22	18	5	11	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30224. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.