BMIE Market 30238

Clayton County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	43,191 2020–2024 ACS 5-year estimate ±3,180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,732 2020–2024 ACS 5-year estimate ±856 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	34,713 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,200 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$62,185 2020–2024 ACS 5-year estimate ±2,931 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,588 2020–2024 ACS 5-year estimate ±87 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$232,300 2020–2024 ACS 5-year estimate ±9,438 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.3 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30238
Restaurants per 10,000 residents	1.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+300.0% DERIVED: 1998 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 7–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.08) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	43 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30238. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.08, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.9	70	40%	+28.0
Restaurant Opportunity Score	56.8	57	35%	+19.9
Market Momentum Score	42.6	43	25%	+10.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	43,191	95	40%	+38.1
Median household income (ACS)	62,185	34	40%	+13.5
Households (ACS)	13,732	92	20%	+18.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-11.1	18	35%	+6.2
Restaurants per 10,000 residents (lower = more room)	1.9	99	25%	+24.8
Population (ACS)	43,191	95	20%	+19.0
Median household income (ACS)	62,185	34	20%	+6.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-11.1	18	30%	+5.3
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 5 · Burgers 3 · Chicken / wings 3 · BBQ 2 · Cajun, Creole, Southern 2 · Mexican 2 · Asian 1 · Bakery 1 · Caribbean 1 · Chinese 1 · Dessert 1 · Healthy / salads / bowls 1 · Italian 1 · Latin American (other) 1 · Pizza 1 · Sandwiches 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 24 · Bar 3 · Quick service 3 · Bakery 1 · Dessert 1 · Food truck 1

Name	Type	Cuisine	Address	Status
737 Veterans Pkwy	Bar		757 Veterans Pkwy	open
Chicken And Seafood Mart	Restaurant (service type not stated)	Seafood	532 Flint River Rd	open
El Primo Mexican Restaurant Jonesboro	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	532 Flint River Rd	open
Funnel o fun	Restaurant (service type not stated)		959 Pointe S Pkwy	open
Hong Kong City Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	8480 GA-85	open
II DUA Vietnamese Restaurant	Restaurant (service type not stated)	Vietnamese	1544 Tara Rd	open
itsgothyme_foodtruck	Food truck · Restaurant (service type not stated)		623 Pointe South Pkwy	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	335 Flint River Rd	open
Las Lupitas	Restaurant (service type not stated)	Mexican · Latin American (other)	1544 Tara Rd	open
Lin’s Garden (Jonesboro)	Restaurant (service type not stated)		1544 Tara Rd	open
Mando’s Bistro	Restaurant (service type not stated)		623 Pointe South Pkwy Ste 110	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	8530 Hwy 85	open
Md & Lh, Inc	Restaurant (service type not stated)		311 Flint River Rd	open
Mika's Sweet treats	Dessert · Bakery	Dessert · Bakery	606 River Bend Dr	open
My Place Sports Bar & Grill	Restaurant (service type not stated)		8514 Highway 85	open
NVS Soul Food	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1489 Mundys Mill Rd	open
Philly King Xpress	Restaurant (service type not stated)	Burgers	1489 Mundys Mill Rd Ste 800	open
Puff Palace	Bar		1544 Tara Rd ste e	open
Razzi Nu Flava	Restaurant (service type not stated)	Italian · Pizza	639 Wood Knoll Ct	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	1010 Pointe South Pkwy	open
Soul Food And Dessert Junkies	Restaurant (service type not stated) · Bar	Cajun, Creole, Southern	1544 Tara Rd	open
Spicy Hill Restaurant	Restaurant (service type not stated)	Caribbean	1544 Tara Rd Ste C	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	8508 Highway 85	open
Tasty Q BBQ	Restaurant (service type not stated)	BBQ · American	1489 Mundys Mill Rd	open
Tip Top Willows	Restaurant (service type not stated)	Healthy / salads / bowls · Vegetarian · American	8514 GA-85	open
Wing Plus	Restaurant (service type not stated)	American · Chicken / wings	961 Pointe South Pkwy	open
Wings R Us	Restaurant (service type not stated)	Chicken / wings · BBQ · American	311 Flint River Rd	open
Lora Ann's Kitchen	Restaurant (service type not stated)		1489 Mundys Mill Rd Ste 800	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	1	—	—	—	—	1	SIC1987
1998	4	2	—	2	—	1	NAICS1997
1999	5	2	2	—	—	2	NAICS1997
2000	6	3	2	1	—	2	NAICS1997
2001	8	5	1	3	1	2	NAICS1997
2002	5	4	—	4	—	—	NAICS1997
2003	6	4	1	3	—	—	NAICS2002
2004	9	7	2	5	—	—	NAICS2002
2005	8	5	1	4	—	1	NAICS2002
2006	7	5	2	3	—	1	NAICS2002
2007	8	6	4	2	—	1	NAICS2002
2008	7	6	3	2	1	1	NAICS2007
2009	5	4	3	1	—	1	NAICS2007
2010	4	4	1	2	1	—	NAICS2007
2011	6	6	3	2	1	—	NAICS2007
2012	8	8	4	4	—	—	NAICS2012
2013	9	9	4	5	—	—	NAICS2012
2014	8	8	4	4	—	—	NAICS2012
2015	7	7	3	4	—	—	NAICS2012
2016	6	6	2	4	—	—	NAICS2012
2017	7	7	—	5	—	—	NAICS2017
2018	8	8	—	6	—	—	NAICS2017
2019	7	7	—	6	—	—	NAICS2017
2020	8	8	4	4	—	—	NAICS2017
2021	11	9	4	5	—	—	NAICS2017
2022	9	9	3	6	—	—	NAICS2022
2023	8	8	—	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30238. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30236	3.5 mi	80	2023
30274	4.0 mi	57	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.