BMIE Market 30252

Henry County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	49,554 2020–2024 ACS 5-year estimate ±2,118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	16,171 2020–2024 ACS 5-year estimate ±707 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	41,428 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	14,627 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,770 2020–2024 ACS 5-year estimate ±3,980 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,995 2020–2024 ACS 5-year estimate ±238 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$360,600 2020–2024 ACS 5-year estimate ±8,697 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	94.1 sq mi Census Gazetteer 2020
Restaurants	41 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30252
Restaurants per 10,000 residents	4.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+64.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+115.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+241.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+4,000.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 43–56) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.1 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	91 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	90 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	89 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	94 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30252. Projection: linear trend v1, fitted 2013–2023, +2.1 restaurants per year, r² 0.85, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 91 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	90.2	90	40%	+36.1
Restaurant Opportunity Score	88.6	89	35%	+31.0
Market Momentum Score	93.7	94	25%	+23.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	49,554	97	40%	+38.7
Median household income (ACS)	100,770	81	40%	+32.6
Households (ACS)	16,171	95	20%	+18.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	115.8	95	35%	+33.1
Restaurants per 10,000 residents (lower = more room)	8.3	79	25%	+19.8
Population (ACS)	49,554	97	20%	+19.4
Median household income (ACS)	100,770	81	20%	+16.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 94 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	64	93	50%	+46.3
10-year restaurant growth	115.8	95	30%	+28.4
20-year restaurant growth	241.7	95	20%	+19.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (76)

By cuisine

American 15 · Coffee 9 · Burgers 7 · Pizza 7 · Asian 6 · Dessert 6 · Japanese 6 · Mexican 6 · Bakery 5 · Juice / smoothies 5 · Sushi 5 · Breakfast 4 · Chicken / wings 4 · Italian 4 · BBQ 3 · Cajun, Creole, Southern 3 · Ice cream / frozen desserts 3 · Latin American (other) 3 · Sandwiches 3 · Steakhouse 3 · Chinese 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Caribbean 1 · Greek 1 · Healthy / salads / bowls 1 · Mediterranean 1

By type

Restaurant (service type not stated) 40 · Quick service 21 · Bar 8 · Dessert 8 · Bakery 7 · Café 7 · Coffee shop 7 · Casual dining 6 · Juice, smoothie, tea 5 · Delivery-focused 2 · Other 1

Name	Type	Cuisine	Address	Status
81 North Kitchen and Tap	Casual dining · Restaurant (service type not stated) · Bar	American	3503 Hwy 81	open
American Deli	Restaurant (service type not stated)	Chicken / wings	936 Highway 81 E	open
Berry Mango's Yogurt Bar	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts · Dessert	1744 Hwy 81	open
Bianca's Designs	Bakery	Bakery	174 Irwin Dr	open
Bonzu Japanese Steakhouse	Restaurant (service type not stated)	Asian · Sushi · Steakhouse · Japanese	906 Georgia 81	open
Bonzu Japanese Steakhouse	Restaurant (service type not stated)	Japanese · Steakhouse · Asian	906 Highway 81 E	open
Buck's Pizza	Restaurant (service type not stated)	Pizza	215 Olde Town Way	open
Burger King Burger King	Quick service	Burgers · American	50 Eastlake Rd	open
Burger King Burger King	Quick service	Burgers · American	110 Travis Road	open
Cafe del Cielo	Café · Restaurant (service type not stated) · Coffee shop	Coffee	232 Racetrack Rd	open
Captain D's Captain D's	Quick service	Seafood · American	530 Highway 81 East	open
Carolyn Quinns	Restaurant (service type not stated)		100 John R Williams Pkwy	open
Castillo Real Mexican Cocina & Bar	Bar	Mexican · Latin American (other)	14 Old Jackson Rd	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	860 Highway 81 E	open
Chick-fil-A Union Grove Crossroads Chick-fil-A	Quick service · Restaurant (service type not stated)	Chicken / wings	1940 Highway 155 N	open
City Square Club House	Bar		1150 Rexford Ct	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	520 Hwy 81	open
Dre & Ida's Meals To Go	Restaurant (service type not stated)		301 Olde Town Way	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2062 Highway 155 N Valero	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	898 Highway 81 E	open
El Catrin Mexican Restaurant El Catrin Cocina Latina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	298 Racetrack Rd Ste 201	open
Essential Bowls McDonough	Juice, smoothie, tea · Dessert · Restaurant (service type not stated) · Café	Juice / smoothies · Dessert · Healthy / salads / bowls · Coffee	3487 Hwy 81	open
F&c Investments Inc	Restaurant (service type not stated)		301 Olde Town Way	open
Freddys Frozen Custard in Mcdonough	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	1410 Highway 20 E	open
GA Hwy Dutch Bros. Coffee	Coffee shop · Café	Coffee	831 GA Hwy 81 E.	open
Graffiti's Pizza - A Greek Taverna	Restaurant (service type not stated)	Greek · Mediterranean · Italian	3483 Hwy 81	open
Johnny's New York Style Pizza Johnny's New York Style Pizza	Restaurant (service type not stated)	Pizza · Italian	24 Old Jackson Rd	open
Kickin Chicken Chick-N-Run McDonough	Quick service · Restaurant (service type not stated)	Chicken / wings	301 Olde Town Way	open
Leo's Cafe	Restaurant (service type not stated)	Breakfast	232 Racetrack Rd	open
Little Goddess Inc	Restaurant (service type not stated)		432 Racetrack Rd	open
Little Lamb Bakery	Bakery	Bakery	97 Russell Rd	open
Los Portales Mexican Grill & Bar	Casual dining · Bar	Mexican · Latin American (other)	1894 Keys Ferry Rd	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	298 Racetrack Rd	open
McDonald's McDonald's	Quick service	Burgers · American	801 Hwy 81 E	open
McDonough 2, GA American Deli	Quick service		936 Hwy 81, McDonough, GA 30252	open
McDonough Highway 81 Whataburger	Quick service		855 Highway 81 East	open
Moody Cookie Co., LLC	Bakery	Bakery	1805 Kelleytown Rd	open
Moruwa	Bar		922 Highway 81 E	open
New China 1	Restaurant (service type not stated)	Chinese · Asian	924 Hwy 81 East	open
Oasis Nutrition	Juice, smoothie, tea	Juice / smoothies	20 Old Jackson Rd	open
On The Bayou	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	434 Racetrack Rd	open
Padres Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	902 Highway 81 E	open
Papa Johns Papa John's Pizza	Quick service · Delivery-focused	Pizza	1896 keys ferry	open
Papa Johns Pizza Papa John's Pizza	Restaurant (service type not stated) · Delivery-focused	Pizza	205 Racetrack Rd	open
Pilgreen's Steakhouse and Bar	Casual dining · Bar	Steakhouse · American	1720 Lake Dow Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1660 Hwy 81	open
Quick Bowl Asian Kitchen	Restaurant (service type not stated)	Chinese · Asian	432 Racetrack Rd	open
Quiznos	Quick service · Other	Sandwiches	232 Racetrack Rd	open
River and Roost	Restaurant (service type not stated)	American	3710 Highway 81 E	open
Rock N Roll Sushi	Restaurant (service type not stated)	Japanese · Sushi	1104 Highway 20 E	open
Scrambled GA	Restaurant (service type not stated)		3398 GA-155 N	open
Shane's Rib Shack Shane's Rib Shack	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2788 Hwy 81	open
Shane's Rib Shack Shane's Rib Shack	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2136 Highway 155 N	open
Smoke Kings Fine Cigars	Bar		298 Racetrack Rd Ste 203	open
Smoothie King	Juice, smoothie, tea	Juice / smoothies	934 Highway 81 E	open
Starbucks Starbucks	Coffee shop · Café	Coffee	2000 Hwy 155 North	open
Starbucks Coffee Company Starbucks	Café · Coffee shop	Coffee · Breakfast	846 Hwy 81	open
Sticky Cactus	Casual dining · Bar	Mexican · Latin American (other)	1770 Hwy 81	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2135 GA-155 N	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	938 Hwy 81	open
Sweet Marie’s Bakery	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	146 Coldwater Creek Dr	open
Taco Bell Taco Bell	Quick service	Mexican	830 Hwy 81 E	open
Tammy's Cakes	Bakery · Dessert · Café	Bakery · Dessert · Coffee	778 S Bethany Rd	open
The Lazy Llama - Ola The Lazy Llama	Coffee shop · Café	Coffee · Breakfast	3467 Hwy 81 E	open
The Rib Kage	Restaurant (service type not stated)	BBQ	298 Racetrack Rd Ste 201	open
Waffle House Waffle House	Casual dining	American · Breakfast	2045 Highway 155 N	open
Wendy's Wendy's	Quick service	Burgers · American	3425 Hwy 81	open
Wendy's Wendy's	Quick service	Burgers · American	1928 Ga 155 N	open
Wendy's Wendy's	Quick service	Burgers · American	100 Kelleytown Rd	open
Yeah Man Good Vibes	Quick service		2153 GA-155 N	open
YM Good Vibes Jamaican Restaurant	Restaurant (service type not stated) · Casual dining	Caribbean · American	2153 Highway 155 N	open
Your Pie Pizza Your Pie	Restaurant (service type not stated)	Pizza · Italian	3482 GA-155 N	open
Zehra-ali Inc	Restaurant (service type not stated)		530 Highway 81 E	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	3479 Hwy 81	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi	Kelleytown Village, 3500 GA-155 N	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	920 Hwy 81	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	1	1	—	—	—	—	SIC1987
1998	2	2	2	—	—	—	NAICS1997
1999	3	3	3	—	—	—	NAICS1997
2000	4	4	4	—	—	—	NAICS1997
2001	9	9	4	3	2	—	NAICS1997
2002	11	10	3	5	2	—	NAICS1997
2003	13	12	4	6	2	1	NAICS2002
2004	15	13	6	6	1	1	NAICS2002
2005	21	18	4	12	2	1	NAICS2002
2006	22	20	5	14	1	—	NAICS2002
2007	22	19	8	11	—	—	NAICS2002
2008	21	19	6	13	—	—	NAICS2007
2009	21	18	6	12	—	—	NAICS2007
2010	21	18	7	11	—	—	NAICS2007
2011	22	20	6	12	2	—	NAICS2007
2012	18	16	6	8	2	—	NAICS2012
2013	20	19	6	12	1	—	NAICS2012
2014	26	24	9	12	2	1	NAICS2012
2015	27	24	11	11	2	1	NAICS2012
2016	23	22	9	12	1	—	NAICS2012
2017	26	24	10	14	—	—	NAICS2017
2018	28	25	10	15	—	—	NAICS2017
2019	27	25	10	14	—	—	NAICS2017
2020	37	34	12	19	3	—	NAICS2017
2021	40	37	13	21	3	—	NAICS2017
2022	41	39	15	21	3	—	NAICS2022
2023	43	41	15	22	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30252. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.