BMIE Market 30286

Upson County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,726 2020–2024 ACS 5-year estimate ±436 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,325 2020–2024 ACS 5-year estimate ±349 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,490 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,550 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$55,087 2020–2024 ACS 5-year estimate ±9,468 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$849 2020–2024 ACS 5-year estimate ±38 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$168,600 2020–2024 ACS 5-year estimate ±8,671 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	199.3 sq mi Census Gazetteer 2020
Restaurants	40 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30286
Restaurants per 10,000 residents	18.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-2.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+17.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+5.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-4.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	44 (range 39–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	38 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30286. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	59.6	60	40%	+23.8
Restaurant Opportunity Score	54.9	55	35%	+19.2
Market Momentum Score	38.2	38	25%	+9.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,726	85	40%	+34.0
Median household income (ACS)	55,087	22	40%	+8.7
Households (ACS)	9,325	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	17.7	61	35%	+21.4
Restaurants per 10,000 residents (lower = more room)	16.2	49	25%	+12.2
Population (ACS)	24,726	85	20%	+17.0
Median household income (ACS)	55,087	22	20%	+4.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-2.4	25	50%	+12.4
10-year restaurant growth	17.7	61	30%	+18.3
20-year restaurant growth	5.3	37	20%	+7.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (83)

By cuisine

American 22 · Pizza 11 · Chicken / wings 10 · Burgers 7 · Coffee 6 · Cajun, Creole, Southern 5 · Dessert 5 · Mexican 5 · Bakery 4 · Sandwiches 4 · Breakfast 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Seafood 3 · Southwestern / Tex-Mex 3 · Steakhouse 3 · Asian 2 · BBQ 2 · Healthy / salads / bowls 2 · Italian 2 · Chinese 1 · Japanese 1 · Latin American (other) 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 55 · Quick service 17 · Casual dining 6 · Dessert 6 · Bakery 5 · Bar 5 · Café 4 · Coffee shop 3 · Juice, smoothie, tea 3 · Buffet 2 · Fast casual 2 · Specialty food shop 2 · Delivery-focused 1 · Food truck 1 · Other 1

Name	Type	Cuisine	Address	Status
Adrian's Custom Food Trucks	Food truck		709 N Bethel St	open
Alivana's Cigar Lounge	Bar		110 N Center St	open
Barfield & Sons Enterprise, Llc	Restaurant (service type not stated)		301 S Church St	open
Big Chic Downtown	Quick service	Chicken / wings · American	222 Barnesville St	open
Big Chic Uptown	Restaurant (service type not stated)	Cajun, Creole, Southern · American	301 S Church St	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	313 North Center Street	open
Cafe' Niecy's	Café	American · Coffee · Cajun, Creole, Southern	419 N Bethel St	open
Captain D's Captain D's	Quick service	Seafood · American	1019 U.S. Highway 19, North	open
Champs Chicken	Restaurant (service type not stated)	Chicken / wings	301 N Center St	open
Champs Chicken	Restaurant (service type not stated)	Chicken / wings	301 N Center St	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	1054 US-19	open
Chili's Grill & Bar	Restaurant (service type not stated)		947 N. Church St.	open
Crestside Grill	Casual dining · Bar	Cajun, Creole, Southern · American	5016 Crest Hwy	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	304 N Center St	open
Daylight Donuts	Bakery	Bakery	1102 Highway 19 N	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1078 Hwy 19 North	open
Dunkin' Dunkin'	Bakery · Restaurant (service type not stated) · Dessert · Coffee shop	Dessert · Coffee	1097 Highway 19 N	open
Englishs Corner Cafe Llc	Restaurant (service type not stated)		119 W Gordon St	open
Fat Joe's Burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	111 S Center St	open
Fish Peddler	Restaurant (service type not stated)	Seafood	1700 Highway 19 N	open
Great Wall Chinese Restaurant, Thomaston GA	Restaurant (service type not stated)	Chinese · Asian	923 N Church St	open
H. J. Wings & Things Thomaston	Restaurant (service type not stated)		108 W Main St	open
Hardee's Hardee's	Quick service	Burgers · American	624 N Church St	open
Hometown Nutrition	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	106 E Main St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3108 Crest Hwy	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	401 N Center St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1104 S Church St	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	947 N. Church St.	open
J2 Hospitality, Llc	Restaurant (service type not stated)		113 W Gordon St	open
Justin's Place	Restaurant (service type not stated)	Steakhouse · American	1441 US-19	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1051 Highway 19 North	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1088 Hwy 19 North	open
Krispy Krunchy Chicken	Restaurant (service type not stated) · Casual dining	Chicken / wings · American	2000 Barnesville Hwy	open
La Condesa Mexican Cocina	Restaurant (service type not stated)	Mexican · Latin American (other)	1049 US-19	open
Lafiesta Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1118 US-19	open
Lake Harbin Gourmet	Restaurant (service type not stated)	American	210 E Walker St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	931 N Church St	open
LongHorn Steakhouse LongHorn Steakhouse	Restaurant (service type not stated)	Steakhouse · American	1027 US-19	open
LongHorn Steakhouse	Restaurant (service type not stated)	American	1027 Highway 19 N	open
LongHorn Steakhouse	Restaurant (service type not stated)	Steakhouse	1027 Highway 19 N	open
MAC's GRILL	Restaurant (service type not stated)	Cajun, Creole, Southern · American	94 Jeff Davis Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1099 Hwy 19 N	open
Norris's Fine Foods Inc	Buffet		695 Short E St	open
Osaka Hibachi and Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1091 US-19	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	931 N Church St	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	211 S Center St	open
Peachtree Cafe	Buffet · Restaurant (service type not stated)		99 Jeff Davis Rd	open
Piggie Park	Restaurant (service type not stated)	BBQ · Burgers · American	1420 US-19	open
Pizza Hut	Restaurant (service type not stated)	Pizza	1082 Highway 19 N	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	301 N. Center St. Upson	open
Pool Room	Casual dining · Restaurant (service type not stated) · Bar	American	205 S Church St	open
Ridge Creek Fudge	Dessert	Dessert · Ice cream / frozen desserts	203 S Center St	open
Riverbend Restaurant	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	202 Riverbend Rd	open
Russ Norris Inc	Restaurant (service type not stated)		99 Jeff Davis Rd	open
Rusty Buzzard	Casual dining · Bar		909 N Bethel St	open
Sabrosos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	111 W Gordon St	open
Sdi Of Thomaston, Llc	Restaurant (service type not stated)		1112 Highway 19 N	open
Sidneys Carryout	Restaurant (service type not stated)	American	754 S Center St	open
SnoBiz of Thomaston	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	605 Short E St	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	1112 Highway 19 N	open
Southside Wings	Restaurant (service type not stated)	Chicken / wings · American	501 S Church St	open
Starbucks Coffee Company Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	730 N Church St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	855 North Church Street	open
Subway	Other	Sandwiches	311 N Center St	open
Sugar - Candy Shop	Dessert	Dessert	603 S Church St	open
Sunnyside Cafe	Restaurant (service type not stated)		3087 Crest Hwy	open
T Town Butcher Block	Restaurant (service type not stated)		204 Barnesville St	open
Taco Bell Taco Bell	Quick service	Mexican	1013 Highway 19 N	open
Tasty Shoppe	Restaurant (service type not stated)	American · Breakfast · BBQ	621 E Main St	open
The Apple Cart Bakery & Market	Bakery	Bakery	605 Short E St	open
The Country Cupboard and Deli	Specialty food shop · Quick service	Sandwiches	603 Short E St	open
The Gathering Grounds	Coffee shop	Coffee	605 Short E St	open
The Pie Hometown Pizzeria	Restaurant (service type not stated)	Pizza · Italian · American	710 N Church St	open
Up on the Square Slices Pizzeria of Thomaston	Restaurant (service type not stated) · Casual dining · Bar	Pizza · Breakfast · Italian	113 W Gordon St	open
Us Bar Grill Mexican Restaurant	Restaurant (service type not stated)		1082 Highway 19 N	open
Vaughn & Co Bakery and Cafe	Bakery · Dessert · Café	Bakery · Dessert · Coffee	1440 US-19	open
Victoria's	Restaurant (service type not stated)		Inside 56 Place in Zebulon, GA	open
Waffle House Waffle House	Casual dining	American · Breakfast	1063 US-19	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	855 N Church St	open
Wendy's Wendy's	Quick service	Burgers · American	1017 Hwy 19 North	open
Whataburger	Restaurant (service type not stated)	Burgers	1060 U S 19	open
Wholesome Bowls	Fast casual · Café	Healthy / salads / bowls · Coffee	105 S Center St	open
Zaxby's Zaxby's	Restaurant (service type not stated) · Fast casual	Chicken / wings · Healthy / salads / bowls	809 N Church St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	42	42	—	—	—	—	SIC1987
1995	36	36	—	—	—	—	SIC1987
1996	37	37	—	—	—	—	SIC1987
1997	42	42	—	—	—	—	SIC1987
1998	43	40	19	21	—	1	NAICS1997
1999	38	35	17	18	—	1	NAICS1997
2000	41	40	18	21	1	—	NAICS1997
2001	36	35	21	14	—	—	NAICS1997
2002	35	33	20	13	—	—	NAICS1997
2003	43	38	22	15	—	1	NAICS2002
2004	40	36	20	14	1	1	NAICS2002
2005	41	37	20	15	1	1	NAICS2002
2006	47	45	23	20	1	—	NAICS2002
2007	46	44	24	20	—	—	NAICS2002
2008	44	40	21	19	—	1	NAICS2007
2009	41	38	19	18	—	1	NAICS2007
2010	47	43	21	20	—	1	NAICS2007
2011	36	32	15	16	—	1	NAICS2007
2012	34	31	14	16	—	1	NAICS2012
2013	37	34	16	17	—	1	NAICS2012
2014	36	33	13	18	—	1	NAICS2012
2015	39	36	15	19	—	1	NAICS2012
2016	39	36	16	17	1	1	NAICS2012
2017	43	41	16	21	—	—	NAICS2017
2018	42	41	19	20	—	—	NAICS2017
2019	42	41	19	20	—	—	NAICS2017
2020	38	37	16	20	—	—	NAICS2017
2021	39	38	16	21	—	—	NAICS2017
2022	42	41	17	22	—	—	NAICS2022
2023	42	40	16	21	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30286. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.