BMIE Market 30296

Clayton County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	27,045 2020–2024 ACS 5-year estimate ±2,270 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,990 2020–2024 ACS 5-year estimate ±664 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,840 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,803 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,292 2020–2024 ACS 5-year estimate ±4,653 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,677 2020–2024 ACS 5-year estimate ±61 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$219,700 2020–2024 ACS 5-year estimate ±12,099 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.4 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30296
Restaurants per 10,000 residents	3.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+71.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 12–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.65) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	62 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30296. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.65, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.1	66	40%	+26.4
Restaurant Opportunity Score	78.8	79	35%	+27.6
Market Momentum Score	62	62	25%	+15.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	27,045	87	40%	+34.7
Median household income (ACS)	63,292	36	40%	+14.3
Households (ACS)	9,990	86	20%	+17.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	71.4	88	35%	+30.9
Restaurants per 10,000 residents (lower = more room)	4.4	94	25%	+23.4
Population (ACS)	27,045	87	20%	+17.3
Median household income (ACS)	63,292	36	20%	+7.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.1	66	50%	+33.2
10-year restaurant growth	71.4	88	30%	+26.5
20-year restaurant growth	-25	12	20%	+2.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

Chicken / wings 4 · American 3 · Cajun, Creole, Southern 3 · Pizza 3 · Asian 2 · Bakery 2 · Caribbean 2 · Seafood 2 · BBQ 1 · Burgers 1 · Chinese 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Vegan 1 · Vegetarian 1

By type

Restaurant (service type not stated) 14 · Quick service 6 · Bar 3 · Bakery 2 · Buffet 1 · Casual dining 1 · Delivery-focused 1 · Dessert 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
50 Yard Line Sports Bar & Grill	Casual dining · Bar		7490 Old National Hwy	open
American Wings & Hibachi	Restaurant (service type not stated)	American · Chicken / wings	1296 GA-138	open
Chez Carol	Restaurant (service type not stated)		773 Highway 138 SW	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	765 Highway 138 S.W.	open
Dessertsbydante	Bakery	Bakery	1061 Helmer Rd	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	7490 Old National Hwy	open
Estate 78 Cigar Room	Bar		885 GA-138 SW	open
Fried Rice King	Quick service	Chinese · Asian	7490 Old National Hwy	open
Frozen Palace	Restaurant (service type not stated) · Dessert	American	2395 Flat Shoals Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	5995 Riverdale Rd	open
Jamaican Queen	Restaurant (service type not stated)	Caribbean	2820 Robinson Wood Dr	open
Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1296 138	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	7480 Old National Hwy	open
Ms Movale's Eatery	Restaurant (service type not stated)	Cajun, Creole, Southern	1250 Highway 138 SW	open
NRG Life Juice Bar	Juice, smoothie, tea	Juice / smoothies · Vegetarian · Vegan · Healthy / salads / bowls	1252 GA-138	open
Ocean Buffet	Buffet	Asian · Seafood	7531 GA-85	open
O’Berry’s Lounge	Bar		773 Highway 138 SW	open
Shrimpee’s New Orleans Style Seaood	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	7490 Old National Hwy	open
Smokehouse ATL BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	7490 Old National Hwy	open
Uncle Ed's Gourmet Cookies	Bakery	Bakery	1961 Morris Dr	open
V's Taste of 700 Islands	Restaurant (service type not stated)	Caribbean		open
Wing Heaven	Restaurant (service type not stated)	Chicken / wings	7490 Old National Hwy	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	7541 Highway 85	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	7	6	—	—	—	1	SIC1987
1996	7	6	—	—	—	1	SIC1987
1997	15	13	—	—	—	2	SIC1987
1998	22	22	16	6	—	—	NAICS1997
1999	23	23	17	6	—	—	NAICS1997
2000	53	51	41	9	1	2	NAICS1997
2001	76	74	63	10	1	2	NAICS1997
2002	17	16	10	6	—	1	NAICS1997
2003	17	16	10	6	—	1	NAICS2002
2004	12	12	6	6	—	—	NAICS2002
2005	10	10	6	4	—	—	NAICS2002
2006	8	8	5	3	—	—	NAICS2002
2007	7	7	2	4	1	—	NAICS2002
2008	7	7	2	3	1	—	NAICS2007
2009	6	6	2	2	1	—	NAICS2007
2010	8	8	2	5	—	—	NAICS2007
2011	8	8	2	4	1	—	NAICS2007
2012	8	8	2	4	1	—	NAICS2012
2013	7	7	2	4	1	—	NAICS2012
2014	8	8	3	5	—	—	NAICS2012
2015	11	11	4	6	1	—	NAICS2012
2016	8	7	3	4	—	1	NAICS2012
2017	11	10	3	6	—	—	NAICS2017
2018	11	11	3	7	—	—	NAICS2017
2019	12	12	3	8	—	—	NAICS2017
2020	10	10	3	7	—	—	NAICS2017
2021	18	13	3	10	—	—	NAICS2017
2022	15	13	4	9	—	—	NAICS2022
2023	12	12	4	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30296. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30274	2.4 mi	57	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.