BMIE Market 30507

Hall County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	33,009 2020–2024 ACS 5-year estimate ±1,952 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,230 2020–2024 ACS 5-year estimate ±532 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	28,399 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,861 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$71,703 2020–2024 ACS 5-year estimate ±5,870 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,204 2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$257,800 2020–2024 ACS 5-year estimate ±24,903 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	70.8 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30507
Restaurants per 10,000 residents	2.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.12) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30507. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.12, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.0	73	40%	+29.2
Restaurant Opportunity Score	79.8	80	35%	+27.9
Market Momentum Score	63.5	64	25%	+15.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	33,009	91	40%	+36.2
Median household income (ACS)	71,703	50	40%	+20.0
Households (ACS)	9,230	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	42.9	78	35%	+27.4
Restaurants per 10,000 residents (lower = more room)	3.0	97	25%	+24.3
Population (ACS)	33,009	91	20%	+18.1
Median household income (ACS)	71,703	50	20%	+10.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.1	69	50%	+34.5
10-year restaurant growth	42.9	78	30%	+23.5
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (42)

By cuisine

American 14 · Mexican 5 · Pizza 5 · Sandwiches 5 · Coffee 4 · Breakfast 3 · Burgers 3 · Ice cream / frozen desserts 3 · Latin American (other) 3 · Juice / smoothies 2 · BBQ 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Sushi 1

By type

Restaurant (service type not stated) 24 · Quick service 7 · Casual dining 5 · Bar 4 · Café 4 · Dessert 4 · Coffee shop 2 · Juice, smoothie, tea 2 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Andy Strange Grading	Restaurant (service type not stated)	Chinese	2820 Barrett Rd	open
Applelicious Delights	Dessert		1124 Lenox Park Pl	open
Arby's Arby's	Quick service	Sandwiches · American	1934 Jesse Jewell Pkwy Jesse Jewell Pkwy & Limestone Pkwy	open
Barberitos	Restaurant (service type not stated)	Mexican	3418 Mundy Mill Rd	open
BellyFullCookingCo	Quick service · Restaurant (service type not stated) · Casual dining	American	2025 Athens Hwy	open
Box Office	Restaurant (service type not stated)		1619 Gibbs Dr	open
Brandons Cafe	Café · Coffee shop	Coffee · American	2052 Candler Rd	open
Braum's	Dessert	Ice cream / frozen desserts	3204 Atlanta Hwy	open
Club VIda Activa	Juice, smoothie, tea	Healthy / salads / bowls · Juice / smoothies	2125 Wilson Dr	open
Deli Provisions Company of North East Georgia	Specialty food shop · Quick service	Sandwiches	1672 Oakbrook Dr	open
Double D	Restaurant (service type not stated)	Burgers	3223 Old Cornelia Hwy	open
Double D Burger	Restaurant (service type not stated)	Burgers · American	2236 Jesse Jewell Pkwy	open
Eatery	Restaurant (service type not stated)	American	2115 Athens Hwy	open
Haydees Cafe	Café	Mexican · Latin American (other) · Coffee	3204 Atlanta Hwy	open
Highland Mountain Water & Coffee Company	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1596 Fulenwider Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2052 Candler Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3742 Harmony Church Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3610 White Sulphur Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1935 Ee Butler Pkwy	open
Ice Cream Mendoza	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	3008 Barrett Rd	open
J Buffalo Wings J.Buffalo Wings	Bar	Chicken / wings · American	3418 Mundy Mill Rd	open
Krystal Krystal	Quick service	Burgers · American	3470 Mundy Mill Rd	open
La Michoacana Es Natural	Restaurant (service type not stated)	Latin American (other) · Mexican	2415 Old Cornelia Hwy Ste C	open
Lanes Coffee Service	Restaurant (service type not stated)		1596 Fullenwider Rd	open
Las Palomas	Restaurant (service type not stated)	Mexican · Latin American (other)	3050 Athens Hwy	open
Los Girasoles Mexican Store	Restaurant (service type not stated)	Mexican	2483 Athens Hwy	open
Papas Pizza To Go	Restaurant (service type not stated)	Pizza	3008 Gillsville Hwy	open
Princess House	Restaurant (service type not stated)	American · Sushi · Japanese	3507 Sugar Hill Way	open
Rabbittown Cafe	Café	Coffee · Cajun, Creole, Southern · American	2415 Old Cornelia Hwy	open
Raspados El Puesto	Dessert	Ice cream / frozen desserts	2121 Athens Hwy	open
Smoke House Bbq And Catering	Restaurant (service type not stated)	BBQ	3205 Atlanta Hwy	open
Sps-4	Bar · Restaurant (service type not stated)		2305 Danbury Ln	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1260 Candler Rd, Box 1410	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2235 Jesse Jewell Parkway	open
Subway	Other	Sandwiches	2310 Old Cornelia Hwy	open
Tasty Grill	Restaurant (service type not stated)	American	1421 Athens St	open
The Shop	Bar		4750 Poplar Springs Rd	open
Waffle House Waffle House	Casual dining	American · Breakfast	1240 Candler Rd	open
Waffle House Waffle House	Casual dining	American · Breakfast	2507 Pentee Dr	open
Waffle House Waffle House	Casual dining	American · Breakfast	3467 Mundy Mill Rd	open
Wings and Philly	Restaurant (service type not stated) · Casual dining · Bar	American	2115 Athens Hwy	open
Taqueria Don Juan	Restaurant (service type not stated)	Mexican	1421 Athens St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	7	7	4	2	—	—	NAICS1997
1999	6	6	3	2	—	—	NAICS1997
2000	7	7	4	2	—	—	NAICS1997
2001	6	6	3	2	—	—	NAICS1997
2002	9	8	2	5	—	—	NAICS1997
2003	11	10	3	6	—	—	NAICS2002
2004	8	8	2	5	—	—	NAICS2002
2005	8	7	2	4	—	—	NAICS2002
2006	12	11	4	6	—	—	NAICS2002
2007	8	7	2	4	1	—	NAICS2002
2008	8	7	2	4	1	—	NAICS2007
2009	6	6	2	3	1	—	NAICS2007
2010	7	7	2	4	1	—	NAICS2007
2011	9	9	2	6	1	—	NAICS2007
2012	8	8	2	5	1	—	NAICS2012
2013	7	7	2	5	—	—	NAICS2012
2014	10	10	2	8	—	—	NAICS2012
2015	10	10	3	7	—	—	NAICS2012
2016	12	12	4	8	—	—	NAICS2012
2017	8	8	3	5	—	—	NAICS2017
2018	9	9	3	6	—	—	NAICS2017
2019	10	9	3	6	—	—	NAICS2017
2020	11	10	3	7	—	—	NAICS2017
2021	10	9	—	7	—	—	NAICS2017
2022	13	12	3	9	—	—	NAICS2022
2023	11	10	3	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30507. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30501	4.6 mi	149	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.