BMIE Market 30656

Walton County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,650 2020–2024 ACS 5-year estimate ±1,676 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,482 2020–2024 ACS 5-year estimate ±511 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,133 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,908 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$93,428 2020–2024 ACS 5-year estimate ±5,056 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,074 2020–2024 ACS 5-year estimate ±394 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$355,100 2020–2024 ACS 5-year estimate ±19,260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	71.5 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30656
Restaurants per 10,000 residents	2.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+700.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+700.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 5–10) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.33) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	84 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	87 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	90 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30656. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.33, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.2	78	40%	+31.3
Restaurant Opportunity Score	87.0	87	35%	+30.5
Market Momentum Score	90.0	90	25%	+22.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,650	80	40%	+32.1
Median household income (ACS)	93,428	76	40%	+30.5
Households (ACS)	6,482	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	4.3	94	25%	+23.5
Population (ACS)	18,650	80	20%	+16.0
Median household income (ACS)	93,428	76	20%	+15.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+42.5
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	700	99	20%	+19.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (34)

By cuisine

American 6 · Pizza 6 · Chicken / wings 5 · Dessert 4 · Bakery 3 · Mexican 3 · Southwestern / Tex-Mex 3 · Cajun, Creole, Southern 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Sandwiches 2 · Asian 1 · Breakfast 1 · Burgers 1 · Healthy / salads / bowls 1 · Japanese 1 · Latin American (other) 1 · Seafood 1 · Sushi 1

By type

Restaurant (service type not stated) 18 · Quick service 8 · Dessert 5 · Bakery 3 · Bar 3 · Casual dining 2 · Juice, smoothie, tea 2 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
A Better Bite	Restaurant (service type not stated)		656 Providence Club Dr	open
B&B Disco & Lounge	Bar		1259 Gratis Rd NW	open
Barberitos Barberitos	Quick service	Southwestern / Tex-Mex · Mexican	700 Pavilion Pkwy Ste P3-B STE P3-B	open
Bojangles Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	1104 North Broad Street	open
Bruster's Real Ice Cream Bruster's Real Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	1431 Highway 11 NW	open
Campton Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern · Seafood · American	2670 GA-11	open
Champs Chicken Champs Chicken	Quick service	Chicken / wings · American	1605 Troy Smith Rd	open
Champs Chicken	Restaurant (service type not stated)	Chicken / wings	1605 Troy Smith Rd	open
Chaney Depot LLC	Bakery	Bakery		open
Charleys Cheesesteaks Charleys Cheesesteaks	Restaurant (service type not stated)	Sandwiches · American	600 Pavillion Pkwy	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	600 Pavillion Pkwy, Suite B	open
Chipotle Mexican Grill Chipotle	Quick service		1001 Pavillion Pkwy	open
Gelato Queen	Dessert · Food truck	Ice cream / frozen desserts	100 Parker Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	7744 Highway 81	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	544 Mount Vernon Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3424 Shoal Creek Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	4940 Bold Springs Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1700 Bold Springs Road	open
Lilly’s cake pop shop	Dessert	Dessert	1869 Bradley Gin Rd NW	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1982 W Spring St	open
Mookie Moo's Philadelphia Water Ice	Dessert · Juice, smoothie, tea · Bakery	Dessert · Juice / smoothies · Bakery	715 Cloverdale Dr	open
Nothing Bundt Cakes Nothing Bundt Cakes	Dessert · Bakery	Dessert · Bakery	800 Pavilion Parkway Suite P2 B	open
Oax-Mex Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1700 Bold Springs Rd	open
Papa Johns Pizza Papa John's Pizza	Delivery-focused · Quick service	Pizza	7744 Hwy 81	open
Parker Family Restaurant Llc	Restaurant (service type not stated)		2670 Highway 11 NW	open
Planet Smoothie Planet Smoothie	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	1014 Pavilion Pkwy	open
Rockys Pizzeria & Grill	Restaurant (service type not stated)	Pizza	1700 Bold Springs Rd	open
San Andres	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	600 Pavillion Pkwy	open
Santa's Party House	Bar		2400 Hickory Grove Dr	open
Tacos-N-Beer Bar and Grill	Restaurant (service type not stated)		Valero, 914 N Broad St	open
The Grill at Providence Club	Casual dining · Restaurant (service type not stated) · Bar	American	656 Providence Club Dr	open
Waffle House Waffle House	Casual dining	American · Breakfast	1245 N Broad St	open
Whataburger Whataburger	Quick service	Burgers · American	701 Pavilion Pkwy	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	900 Pavilion Pkwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	1	1	—	—	—	—	SIC1987
1998	1	1	1	—	—	—	NAICS1997
1999	1	—	—	—	—	—	NAICS1997
2000	2	1	—	1	—	—	NAICS1997
2001	1	—	—	—	—	—	NAICS1997
2002	2	1	1	—	—	—	NAICS1997
2003	2	1	1	—	—	—	NAICS2002
2004	3	2	2	—	—	—	NAICS2002
2005	2	1	1	—	—	—	NAICS2002
2006	5	3	2	1	—	—	NAICS2002
2007	3	2	2	—	—	—	NAICS2002
2008	2	1	1	—	—	—	NAICS2007
2009	4	3	3	—	—	—	NAICS2007
2010	5	4	3	—	1	—	NAICS2007
2011	4	3	2	—	1	—	NAICS2007
2012	4	4	3	—	1	—	NAICS2012
2013	4	4	3	—	1	—	NAICS2012
2014	4	4	3	—	1	—	NAICS2012
2015	7	7	4	1	2	—	NAICS2012
2016	6	6	5	—	1	—	NAICS2012
2017	5	5	3	—	—	—	NAICS2017
2018	6	6	4	—	—	—	NAICS2017
2019	6	5	3	—	—	—	NAICS2017
2020	6	5	3	—	—	—	NAICS2017
2021	7	6	4	—	—	—	NAICS2017
2022	7	6	3	—	—	—	NAICS2022
2023	8	8	4	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30656. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.