BMIE Market 30677
Oconee County, Georgia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 22,616 2020–2024 ACS 5-year estimate ±1,152 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,759 2020–2024 ACS 5-year estimate ±452 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,065 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,493 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $110,250 2020–2024 ACS 5-year estimate ±10,533 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,480 2020–2024 ACS 5-year estimate ±152 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $435,600 2020–2024 ACS 5-year estimate ±23,445 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 122.2 sq mi Census Gazetteer 2020 |
| Restaurants | 39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30677 |
| Restaurants per 10,000 residents | 17.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -11.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +5.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +105.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +457.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 34 (range 26–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.26) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 66 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 41 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 30677. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.26, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Georgia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 84.2 | 84 | 40% | +33.7 |
| Restaurant Opportunity Score | 62.8 | 63 | 35% | +22.0 |
| Market Momentum Score | 40.8 | 41 | 25% | +10.2 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 22,616 | 83 | 40% | +33.4 |
| Median household income (ACS) | 110,250 | 87 | 40% | +34.7 |
| Households (ACS) | 7,759 | 81 | 20% | +16.2 |
Restaurant Opportunity Score: 63 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 5.4 | 50 | 35% | +17.5 |
| Restaurants per 10,000 residents (lower = more room) | 17.2 | 45 | 25% | +11.3 |
| Population (ACS) | 22,616 | 83 | 20% | +16.7 |
| Median household income (ACS) | 110,250 | 87 | 20% | +17.3 |
Market Momentum Score: 41 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -11.4 | 18 | 50% | +8.8 |
| 10-year restaurant growth | 5.4 | 50 | 30% | +15.0 |
| 20-year restaurant growth | 105.3 | 85 | 20% | +17.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (77)
By cuisine
American 18 · Coffee 9 · Mexican 7 · Burgers 6 · Pizza 6 · Asian 5 · BBQ 5 · Cajun, Creole, Southern 5 · Italian 5 · Bakery 4 · Dessert 4 · Japanese 4 · Latin American (other) 4 · Sushi 4 · Chicken / wings 3 · Juice / smoothies 3 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Mediterranean 2 · Sandwiches 2 · African 1 · Middle Eastern 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Thai 1
By type
Restaurant (service type not stated) 52 · Quick service 15 · Bar 10 · Casual dining 9 · Café 8 · Bakery 4 · Coffee shop 4 · Dessert 4 · Juice, smoothie, tea 3 · Brewery / taproom 1 · Delivery-focused 1 · Fast casual 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 3AbokiSuya | Restaurant (service type not stated) | African · BBQ | 1586 Blackstone Way | open |
| Athens Ru San's | Restaurant (service type not stated) | Japanese · Sushi · Asian | 1430 Capital Ave | open |
| Baddies Burger House - Watkinsville Baddies Burgers | Restaurant (service type not stated) | Burgers · American | 1011 Park Dr | open |
| Barberitos Barberitos | Quick service | Southwestern / Tex-Mex · Mexican | 2 S Main St #105 | open |
| Beechwood Cottage Bakery | Bakery | Bakery | 21 N Main St | open |
| Bella Noche Italian Latin Restaurant | Restaurant (service type not stated) | 2061 Hog Mountain Rd, Bell's Shopping Center | open | |
| Blind Pig Tavern Blind Pig Tavern - Athens | Casual dining · Bar | American | 22 N Main St | open |
| Bojangles' Bojangles | Quick service | Chicken / wings · Cajun, Creole, Southern | 3993 Atlanta Highway | open |
| Burger King | Quick service · Restaurant (service type not stated) | Burgers | 2271 Hog Mountain Road | open |
| Burger, Michelle | Quick service | Burgers | 1310 Greensboro Hwy | open |
| Chops & Hops | Casual dining · Restaurant (service type not stated) · Bar | 2 S Main St | open | |
| Classic City Eats | Casual dining · Bar | American · Cajun, Creole, Southern | 1290 Greensboro Hwy | open |
| Classic City Eats | Restaurant (service type not stated) | American | 1290 Greensboro Highway | open |
| Club Brewtopia | Bar | open | ||
| Contentment Companies Llc | Restaurant (service type not stated) | 1011 Woodridge Ln Bldg 202 | open | |
| Costa Alegre Seafood and Grill | Casual dining · Bar | Seafood · Latin American (other) | 2131 Hog Mountain Rd | open |
| Custom Cakes and Cupcakes by Judy | Bakery · Dessert | Bakery · Dessert | 1041 St Andrews Ct | open |
| Dickey's Barbecue Pit | Quick service · Restaurant (service type not stated) | BBQ | 2131 Hog Mountain Rd | open |
| Dominick's | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 1430 Capital Ave | open |
| Domino's Pizza Domino's Pizza | Quick service · Delivery-focused | Pizza | 2051 Experiment Station Rd | open |
| DQ Grill & Chill Dairy Queen | Quick service | Burgers · American | 2342 Hog Mountain Rd | open |
| DQ Grill & Chill DQ Grill & Chill | Quick service | 2342 Hog Mountain Rd | open | |
| Dunkin' Dunkin' | Dessert · Juice, smoothie, tea · Coffee shop · Bakery | Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee · Bakery | 2081 Hog Mountain Rd | open |
| Durham Foods, Inc | Restaurant (service type not stated) | 1800 Hog Mountain Rd | open | |
| Fowl Play Ventures, Inc | Restaurant (service type not stated) | 1351 Stonebridge Pkwy Ste A104 | open | |
| Fully Loaded Pizza Co. | Restaurant (service type not stated) | Pizza · Italian · American | 1260 Mars Hill Rd | open |
| Girasoles | Restaurant (service type not stated) | Mediterranean · Mexican | 24 Greensboro Hwy | open |
| Golden Chick | Restaurant (service type not stated) | American | 7990 Macon Hwy. | open |
| Golden Pantry Java Joy Snack Stand | Coffee shop · Café | Coffee | 189 VFW Dr | open |
| Hot Thomas Barbecue | Restaurant (service type not stated) | BBQ | 3753 Greensboro Hwy | open |
| Iron Horse Nutrition | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 1971 Hog Mountain Rd | open |
| Jittery Joe's Coffee Jittery Joe's | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 27 Greensboro Hwy | open |
| Joe and Sam's | Café · Restaurant (service type not stated) | Coffee · American | 1021 Jamestown Blvd | open |
| Kcaustin Llc | Restaurant (service type not stated) | 2131 Hog Mountain Rd | open | |
| KiKi's Bakeshop | Bakery · Dessert | Bakery · Dessert | 10 S Barnett Shoals Rd D | open |
| Kique's Kitchen | Restaurant (service type not stated) | Mexican | 18 S Barnett Shoals Rd | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Pizza · Chicken / wings | 1461 Greensboro Hwy | open |
| La Cabana de Don Juan | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 2061 Hog Mountain Rd | open |
| La Parrilla | Restaurant (service type not stated) · Casual dining · Bar | Mexican | Felton Dr | open |
| LALO's Tacos and Cantina Torchy's Tacos | Restaurant (service type not stated) | Mexican · Latin American (other) | 1725 Electric Ave Ste 160 | open |
| Los Primos Taqueria Express | Restaurant (service type not stated) | Mexican | 7990 Macon Hwy | open |
| Main Moon Restaurant | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 2061 Experiment Station Rd | open |
| Maison Bleu | Restaurant (service type not stated) | 2 S Main St | open | |
| Mama Ning's Thai | Restaurant (service type not stated) | Thai · Asian | 2 S Main St | open |
| Marco's Pizza Marco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1021 Jamestown Blvd, Ste 203 | open |
| Martino's Italian Restaurant | Restaurant (service type not stated) | Italian | 2061 Hog Mountain Rd Ste K | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2063 Experiment Station Rd | open |
| Mirko Pasta | Restaurant (service type not stated) | Italian | 2 S Main St | open |
| Oyishi Japanese Cuisine | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2061 Experiment Station Rd | open |
| Papa Johns Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 2061 Experiment Station Rd Suite 102 | open |
| Pita Mediterranean Street Food - Watkinsville Wire Park Pita Street Food | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 1725 Electric Ave | open |
| Pour Restaurant & Bar | Bar | 22 N Main St | open | |
| Rachel's Southern Style Restaurant | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 1021 Jamestown Blvd | open |
| Scoops Watkinsville Scoops Covington | Dessert | Ice cream / frozen desserts · Dessert | 1725 Electric Ave | open |
| SOCO Nutrition | Juice, smoothie, tea | Juice / smoothies | 1725 Electric Ave Ste 122 | open |
| South Main Brewing | Brewery / taproom · Bar | 1725 Electric Ave Ste 140 | open | |
| Southern Prospect | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 1725 Electric Ave Ste 104 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2251 Hog Mountain Road | open |
| Suncatcher Cafe | Café | American · Coffee | 42 Greensboro Hwy | open |
| Sushi One and Bobalicious Cafe | Restaurant (service type not stated) | Japanese · Sushi · Asian | 1430 Capital Ave | open |
| Tacuari Sabor Latino | Restaurant (service type not stated) · Quick service | 1231 Hog Mountain Rd | open | |
| Tamez Barbecue | Restaurant (service type not stated) · Casual dining · Bar | BBQ | 2131 Hog Mountain Rd | open |
| Taqueria La Parrilla Watkinsville | Restaurant (service type not stated) | Mexican · Latin American (other) | 1431 Capital Avenue Ste 101 | open |
| The Krimson Kafe | Café · Restaurant (service type not stated) | Coffee · American | 40 Greensboro Hwy | open |
| The Picnic Basket | Restaurant (service type not stated) | 1973 Hog Mountain Rd | open | |
| The Traveling Hobo Cafe | Café · Restaurant (service type not stated) | Coffee · American | 20 Greensboro Hwy | open |
| The Varsity The Varsity Watkinsville | Casual dining | American | 2271 Hog Mountain Rd | open |
| Toddandrhondas316piellc | Restaurant (service type not stated) | 1430 Capital Ave | open | |
| UNG-O Starbucks Coffee/Deli Bar | Coffee shop · Quick service · Specialty food shop · Café | Coffee · Sandwiches | 1201 Bishop Farms Pkwy | open |
| Vend Food Services | Restaurant (service type not stated) · Quick service | 1120 Vend Dr | open | |
| White Tiger Deluxe | Restaurant (service type not stated) | BBQ · Burgers · American | 64 N Main St | open |
| Wing House Grill Watkinsville | Casual dining · Restaurant (service type not stated) · Bar | American | 50 N Main St | open |
| Your Pie Your Pie | Restaurant (service type not stated) | Pizza · Italian | 1430 Capital Avenue Ste 113 | open |
| Zaxby's Zaxby's | Quick service · Restaurant (service type not stated) | Chicken / wings | 1013 Park Dr | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2061 Experiment Station Rd | open |
| Fresh Baked Home Llc | Bakery | Bakery | 13 N Main St | closed |
| Zaxnash, Llc | Restaurant (service type not stated) | 1800 Hog Mountain Rd Bldg 300-103 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 7 | 7 | — | — | — | — | SIC1987 |
| 1995 | 9 | 9 | — | — | — | — | SIC1987 |
| 1996 | 9 | 9 | — | — | — | — | SIC1987 |
| 1997 | 11 | 11 | — | — | — | — | SIC1987 |
| 1998 | 12 | 12 | 4 | 6 | 1 | — | NAICS1997 |
| 1999 | 15 | 14 | 2 | 8 | 3 | 1 | NAICS1997 |
| 2000 | 15 | 13 | 2 | 9 | 1 | 1 | NAICS1997 |
| 2001 | 17 | 17 | 5 | 10 | 1 | — | NAICS1997 |
| 2002 | 14 | 14 | 5 | 8 | — | — | NAICS1997 |
| 2003 | 19 | 19 | 6 | 13 | — | — | NAICS2002 |
| 2004 | 18 | 18 | 5 | 12 | 1 | — | NAICS2002 |
| 2005 | 23 | 22 | 7 | 14 | 1 | — | NAICS2002 |
| 2006 | 30 | 29 | 10 | 14 | 5 | — | NAICS2002 |
| 2007 | 28 | 27 | 10 | 13 | 4 | — | NAICS2002 |
| 2008 | 31 | 30 | 13 | 15 | 2 | — | NAICS2007 |
| 2009 | 34 | 33 | 15 | 16 | 2 | — | NAICS2007 |
| 2010 | 31 | 30 | 11 | 17 | 2 | — | NAICS2007 |
| 2011 | 32 | 31 | 12 | 16 | 3 | — | NAICS2007 |
| 2012 | 38 | 36 | 11 | 23 | 2 | — | NAICS2012 |
| 2013 | 39 | 37 | 14 | 21 | 2 | 1 | NAICS2012 |
| 2014 | 46 | 44 | 15 | 27 | 2 | — | NAICS2012 |
| 2015 | 41 | 40 | 14 | 24 | 2 | — | NAICS2012 |
| 2016 | 45 | 43 | 13 | 27 | 3 | — | NAICS2012 |
| 2017 | 47 | 44 | 14 | 28 | — | — | NAICS2017 |
| 2018 | 47 | 44 | 15 | 27 | — | — | NAICS2017 |
| 2019 | 42 | 38 | 14 | 22 | — | — | NAICS2017 |
| 2020 | 38 | 33 | 12 | 18 | 3 | — | NAICS2017 |
| 2021 | 41 | 35 | 13 | 19 | 3 | — | NAICS2017 |
| 2022 | 40 | 34 | 12 | 19 | 3 | 3 | NAICS2022 |
| 2023 | 46 | 39 | 15 | 20 | 4 | — | NAICS2022 |
Nearby markets (within 5 miles)
None within 5 miles.