BMIE Market 31028

Houston County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,645 2020–2024 ACS 5-year estimate ±668 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,371 2020–2024 ACS 5-year estimate ±326 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,912 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,580 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$76,342 2020–2024 ACS 5-year estimate ±11,085 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,336 2020–2024 ACS 5-year estimate ±108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$257,000 2020–2024 ACS 5-year estimate ±76,368 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.9 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 31028
Restaurants per 10,000 residents	23.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+46.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+69.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+144.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+450.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	25 (range 21–29) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.77) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	62 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 31028. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.77, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.5	62	40%	+24.6
Restaurant Opportunity Score	59.5	60	35%	+20.8
Market Momentum Score	88.3	88	25%	+22.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,645	65	40%	+25.9
Median household income (ACS)	76,342	57	40%	+22.9
Households (ACS)	2,371	64	20%	+12.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	69.2	88	35%	+30.8
Restaurants per 10,000 residents (lower = more room)	33.1	17	25%	+4.3
Population (ACS)	6,645	65	20%	+13.0
Median household income (ACS)	76,342	57	20%	+11.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	46.7	89	50%	+44.3
10-year restaurant growth	69.2	88	30%	+26.4
20-year restaurant growth	144.4	88	20%	+17.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (34)

By cuisine

American 7 · Pizza 7 · Dessert 5 · Bakery 4 · Asian 2 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Coffee 2 · Healthy / salads / bowls 2 · Mexican 2 · Breakfast 1 · British / Irish pub food 1 · Chinese 1 · Italian 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1 · Middle Eastern 1 · Sandwiches 1 · Seafood 1 · Tea / bubble tea 1 · Vegetarian 1

By type

Restaurant (service type not stated) 17 · Quick service 7 · Dessert 5 · Bakery 4 · Bar 4 · Casual dining 3 · Buffet 2 · Café 2 · Juice, smoothie, tea 2 · Fast casual 1 · Other 1

Name	Type	Cuisine	Address	Status
Anne's Sweet Tooth	Bakery · Dessert	Bakery · Dessert	Cedar Glen Ct	open
Auntie Anne's Auntie Anne's	Bakery · Quick service	Bakery	2922 Watson Blvd Space #850	open
Big Bird Shack	Restaurant (service type not stated)	Chicken / wings · American	2922 Watson Blvd Suite 825	open
British Pantry & Tea Room	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee · British / Irish pub food	100 N Houston Lake Blvd # U	open
Brownbrook Market	Dessert · Bakery	Dessert · Bakery	2922 Watson Blvd	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	2926 Watson Blvd.	open
Chen's Wok	Quick service	Chinese · Asian	2922 Watson Blvd	open
Del Taco Del Taco	Quick service	Mexican	2766 Watson Blvd	open
Fried Green Tomatoes	Restaurant (service type not stated)	Cajun, Creole, Southern · American	2806 Watson Blvd	open
Golden Corral Buffet and Grill	Buffet · Restaurant (service type not stated)		2922 Watson Blvd	open
Hookah & Tea Café	Restaurant (service type not stated) · Café · Bar	Coffee	103 Gunn Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	820 N Houston Lake Blvd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	500 Wilson Drive	open
Krave Eatery & Dessert Shop	Dessert	Dessert	524 N Houston Lake Blvd Ste 524	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	2706 Watson Blvd	open
Luis Mexican Food & Grill	Restaurant (service type not stated)	Mexican	100 Gunn Rd	open
Meldino's	Restaurant (service type not stated)	Pizza	103 Gunn Rd	open
O'Charley's O'Charley's Restaurant + Bar	Casual dining · Restaurant (service type not stated) · Bar	American	2990 Watson Blvd	open
Ole Times Country Buffet Ole Times Country Buffet- Columbus, GA	Buffet	Cajun, Creole, Southern · American	2922 Watson Blvd	open
Pam's Cakes	Bakery · Dessert	Bakery · Dessert	100 N Houston Lake Blvd	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	100 N Houston Lake Blvd	open
Royal Eatz	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls · Vegetarian	2922 Watson Blvd	open
Snellgrove Seafood	Restaurant (service type not stated)	Seafood	632 N Houston Lake Blvd	open
Social Kitchen & Cocktail	Bar		2922 Watson Blvd	open
Subway	Other	Sandwiches	100 N Houston Lake Blvd	open
Teriyaki Japan	Restaurant (service type not stated)	Japanese · Asian	2922 Watson Blvd	open
The Apple Basket	Dessert	Dessert	100 N Houston Lake Blvd Ste X	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service	Juice / smoothies · Healthy / salads / bowls	2764 Watson Boulevard	open
Waffle House Waffle House	Casual dining	American · Breakfast	2816 Watson Blvd	open
Wingstop Wingstop	Quick service · Restaurant (service type not stated)	Chicken / wings	2764 Watson Blvd Ste 340	open
Wrap & Kebab	Restaurant (service type not stated)	Mediterranean · Middle Eastern	103 Gunn Rd	open
Your Pie Your Pie	Restaurant (service type not stated)	Pizza · American	2764 Watson Boulevard #700	open
Your Pie Pizza	Restaurant (service type not stated)	Pizza	2764 Watson Blvd Ste 700	open
Dt5star Llc	Restaurant (service type not stated)		2766 Watson Blvd # A	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	10	10	3	5	2	—	NAICS1997
1999	9	9	4	4	1	—	NAICS1997
2000	10	10	4	4	2	—	NAICS1997
2001	12	11	4	5	2	—	NAICS1997
2002	10	10	3	6	1	—	NAICS1997
2003	10	9	3	5	1	—	NAICS2002
2004	14	13	4	7	2	—	NAICS2002
2005	11	11	3	6	2	—	NAICS2002
2006	11	11	3	6	1	—	NAICS2002
2007	10	10	3	7	—	—	NAICS2002
2008	11	11	4	7	—	—	NAICS2007
2009	12	11	4	7	—	1	NAICS2007
2010	14	14	5	9	—	—	NAICS2007
2011	13	13	4	8	1	—	NAICS2007
2012	13	12	4	7	1	—	NAICS2012
2013	13	13	4	8	1	—	NAICS2012
2014	14	14	4	8	1	—	NAICS2012
2015	13	13	5	6	1	—	NAICS2012
2016	14	14	5	7	1	—	NAICS2012
2017	12	12	4	6	—	—	NAICS2017
2018	15	15	4	8	—	—	NAICS2017
2019	15	15	4	8	—	—	NAICS2017
2020	17	16	3	8	3	—	NAICS2017
2021	19	19	4	10	3	—	NAICS2017
2022	20	20	5	10	—	—	NAICS2022
2023	22	22	7	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 31028. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
31093	1.9 mi	91	2023
31088	3.6 mi	95	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.