BMIE Market 31211

Jones County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,868 2020–2024 ACS 5-year estimate ±1,260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,429 2020–2024 ACS 5-year estimate ±460 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,282 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,499 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$49,202 2020–2024 ACS 5-year estimate ±6,400 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.1 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$917 2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$168,100 2020–2024 ACS 5-year estimate ±8,889 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	44.3 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 31211
Restaurants per 10,000 residents	16.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-6.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+7.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+31.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+61.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 26–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	46 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	52 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	37 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 31211. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	52.2	52	40%	+20.9
Restaurant Opportunity Score	46.8	47	35%	+16.4
Market Momentum Score	36.9	37	25%	+9.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,868	78	40%	+31.0
Median household income (ACS)	49,202	14	40%	+5.6
Households (ACS)	6,429	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	7.4	52	35%	+18.1
Restaurants per 10,000 residents (lower = more room)	18.3	42	25%	+10.5
Population (ACS)	15,868	78	20%	+15.5
Median household income (ACS)	49,202	14	20%	+2.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-6.5	21	50%	+10.8
10-year restaurant growth	7.4	52	30%	+15.5
20-year restaurant growth	31.8	53	20%	+10.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (47)

By cuisine

American 15 · Chicken / wings 7 · Asian 4 · Burgers 4 · Cajun, Creole, Southern 4 · Chinese 4 · Sandwiches 4 · Seafood 4 · Dessert 3 · Pizza 3 · Bakery 2 · Mexican 2 · BBQ 1 · Breakfast 1 · Coffee 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 27 · Quick service 16 · Bar 5 · Bakery 4 · Casual dining 4 · Dessert 4 · Buffet 1 · Coffee shop 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Adams Lounge	Bar		2732 Old Gray Hwy	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	975 Gray Hwy	open
Atj Group Inc.	Quick service	Chicken / wings · American	650 Shurling Dr	open
Big 478 lounge	Bar		1715 Shurling Dr	open
Big Daddy's House of Pool	Bar · Restaurant (service type not stated)		1705 Shurling Dr	open
Bojangles' Famous Chicken 'n Biscuits	Restaurant (service type not stated)		808 Gray Hwy	open
Burger King Burger King	Quick service	Burgers · American	1188 Gray Hwy	open
Captain D's Captain D's	Quick service	Seafood · American	1342 Gray Highway	open
Chen's Wok	Restaurant (service type not stated)	Chinese · Asian	1080 Gray Hwy	open
China Express	Restaurant (service type not stated)	Chinese · Asian	1493 Gray Hwy	open
Church's Texas Chicken	Restaurant (service type not stated)	Chicken / wings	777 Shurling Dr	open
Cod Tail of Macon	Restaurant (service type not stated)	Seafood · Chicken / wings · Cajun, Creole, Southern	1034 Gray Hwy	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	1185 Gray Hwy	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1068 Gray Hwy	open
El Sombrero Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	610 North Ave	open
Fall Off The Bone Llc	Restaurant (service type not stated)		1897 Shurling Dr	open
Fincher's Barbecue Fincher's Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	891 Gray Hwy	open
Hardee's	Quick service		1014 Gray Hwy	open
Hong Kong Express Hong Kong Restaurant	Restaurant (service type not stated)	Chinese · Asian	610 North Ave	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3437 Joycliff Road	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2810 Gray Highway	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	844 Shurling Drive	open
King Chef	Restaurant (service type not stated)	Chinese	1701 Shurling Dr	open
Krispy Kreme	Bakery · Dessert	Dessert	519 North Ave	open
Krystal Krystal	Quick service	Burgers · American	1140 Gray Hwy	open
Macon Dough, LLC	Bakery · Dessert	Bakery · Dessert	289 Lakeview Dr	open
Macon, GA Krystal	Quick service		1140 Gray Hwy	open
Makin Plates Diner	Casual dining · Restaurant (service type not stated)	American	1950 Millerfield Rd	open
Moons Wings & Seafood	Restaurant (service type not stated)	Seafood · Chicken / wings · American	1398 Gray Hwy	open
Mystique Lounge	Bar		1715 Shurling Dr	open
Ole Times Country Buffet Ole Times Country Buffet- Columbus, GA	Buffet	Cajun, Creole, Southern · American	1343 Gray Hwy	open
Papa Johns Pizza Papa John's Pizza	Restaurant (service type not stated) · Quick service	Pizza	1350 Gray Hwy	open
Patti's Kitchen	Restaurant (service type not stated)	American · Cajun, Creole, Southern	101 GA-49	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	Chicken / wings	742 Shurling Dr	open
Qsr Gray Hwy, Llc	Restaurant (service type not stated)		1068 Gray Hwy	open
Sakura Japanese Restaurant Sakura Yakiniku Shabu & Sushi	Restaurant (service type not stated)	Japanese · Asian	846 Shurling Dr	open
Shurling Seafood	Restaurant (service type not stated)	Seafood · American	737 Shurling Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	630 North Ave Ste K	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1401 Gray Highway	open
Taco Bell Taco Bell	Quick service	Mexican	945 Gray Hwy	open
The Dawg House Bar & Grill	Casual dining · Bar	American	634 Shurling Dr	open
Touchdown Wings at Gray Hwy	Quick service		808 Gray Hwy	open
Waffle House Waffle House	Casual dining	Breakfast · American	1330 Gray Hwy	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	1401 Gray Hwy	open
Wendy's Wendy's	Quick service	Burgers · American	1073 Gray Highway	open
WNB Factory WNB Factory	Restaurant (service type not stated)	Burgers · Chicken / wings · American	610 North Ave	open
Hen's Nest	Restaurant (service type not stated)		1897 Shurling Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	18	—	—	—	1	SIC1987
1995	17	16	—	—	—	1	SIC1987
1996	14	13	—	—	—	1	SIC1987
1997	21	20	—	—	—	1	SIC1987
1998	20	18	5	13	—	2	NAICS1997
1999	20	18	4	14	—	2	NAICS1997
2000	18	17	4	12	1	1	NAICS1997
2001	21	19	6	13	—	1	NAICS1997
2002	24	23	8	15	—	1	NAICS1997
2003	23	22	5	15	—	1	NAICS2002
2004	22	20	6	12	—	2	NAICS2002
2005	21	20	5	13	—	1	NAICS2002
2006	21	20	4	15	—	1	NAICS2002
2007	25	24	4	17	1	1	NAICS2002
2008	22	21	3	16	—	1	NAICS2007
2009	27	25	3	20	—	1	NAICS2007
2010	29	27	4	21	—	1	NAICS2007
2011	29	27	3	23	—	1	NAICS2007
2012	29	28	3	24	—	—	NAICS2012
2013	28	27	4	22	—	—	NAICS2012
2014	29	28	6	21	—	—	NAICS2012
2015	33	33	8	24	—	—	NAICS2012
2016	31	31	8	22	—	—	NAICS2012
2017	32	31	8	22	—	—	NAICS2017
2018	32	31	8	21	—	—	NAICS2017
2019	29	29	7	20	—	—	NAICS2017
2020	30	30	8	20	—	—	NAICS2017
2021	30	30	8	19	—	—	NAICS2017
2022	30	30	7	20	—	—	NAICS2022
2023	29	29	6	20	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 31211. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.