BMIE Market 31217

Jones County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,732 2020–2024 ACS 5-year estimate ±1,588 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,336 2020–2024 ACS 5-year estimate ±517 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,408 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,033 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$44,809 2020–2024 ACS 5-year estimate ±7,764 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$856 2020–2024 ACS 5-year estimate ±101 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$105,200 2020–2024 ACS 5-year estimate ±20,665 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	107.8 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 31217
Restaurants per 10,000 residents	3.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+66.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+400.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 2–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	51 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	75 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 31217. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	51.1	51	40%	+20.4
Restaurant Opportunity Score	65.8	66	35%	+23.0
Market Momentum Score	75.2	75	25%	+18.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,732	79	40%	+31.7
Median household income (ACS)	44,809	10	40%	+3.8
Households (ACS)	6,336	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	2.8	98	25%	+24.5
Population (ACS)	17,732	79	20%	+15.9
Median household income (ACS)	44,809	10	20%	+1.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	66.7	73	20%	+14.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

Pizza 6 · American 5 · Breakfast 2 · Burgers 2 · Sandwiches 2 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Coffee 1 · Dessert 1 · Ice cream / frozen desserts 1 · Seafood 1

By type

Restaurant (service type not stated) 15 · Quick service 6 · Bar 3 · Casual dining 2 · Dessert 2 · Food truck 2 · Coffee shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	4471 Ocmulgee E Blvd	open
Food-O-Rama Macon	Restaurant (service type not stated) · Food truck		200 Coliseum Dr	open
Huddle House Huddle House	Casual dining	American · Cajun, Creole, Southern	4900 Ocmulgee E Blvd	open
Huddle House	Restaurant (service type not stated)	American	2909 Jeffersonville Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	717 Ga-49	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	4845 Ocmulgee East Boulevard	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3621 Sgoda Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	385 Coliseum Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	5588 GA-57	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3518 Jeffersonville Rd	open
Jungles Paradise Island	Restaurant (service type not stated)		327 Woolfolk St	open
McDonald's McDonald's	Quick service	Burgers · Breakfast	4472 Ocmulgee East Blvd	open
Millennium Bar and Grill	Bar · Casual dining		2455 Emery Hwy	open
Myron Winery	Winery / distillery / taproom		2351 Hubbard Rd Bldg C	open
Nestle Direct Store Delivery	Dessert	Dessert	501 Joe Tamplin Industrial Blvd	open
Nu-Way Weiners	Restaurant (service type not stated)	Burgers	148 Emery Hwy	open
Shark's Fish & Chicken Chicago Style	Quick service	Seafood · Chicken / wings	2909 Jeffersonville Rd	open
Short stop cafe	Quick service		GA Highway 57	open
Skyline cigar and hookah	Bar		635 Womack St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4831 Ocmulgee East Blvd	open
Subway Emery Hwy Subway	Restaurant (service type not stated) · Quick service	Sandwiches	2630 Emery Hwy	open
Vintage Restaurant - Marriott Macon	Restaurant (service type not stated)	American	240 Coliseum Dr	open
Vintage Restaurant and Bar	Bar · Restaurant (service type not stated)	American	240 Coliseum Dr	open
Waffle House	Restaurant (service type not stated)	Breakfast	4475 Ocmulgee East Blvd	open
Where Dem Girls At	Food truck		409 Sgoda Rd	open
Z Beans Coffee - Piedmont Hospital	Coffee shop	Coffee	350 Hospital Dr Bldg H	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	1	1	—	—	—	—	SIC1987
1998	2	—	—	—	—	—	NAICS1997
1999	4	2	2	—	—	—	NAICS1997
2000	5	2	2	—	—	1	NAICS1997
2001	3	1	1	—	—	—	NAICS1997
2002	7	4	2	2	—	2	NAICS1997
2003	8	3	1	2	—	3	NAICS2002
2004	8	4	2	2	—	2	NAICS2002
2005	5	2	1	1	—	1	NAICS2002
2006	7	4	3	1	—	1	NAICS2002
2007	4	3	2	1	—	1	NAICS2002
2008	4	4	3	1	—	—	NAICS2007
2009	5	4	3	1	—	1	NAICS2007
2010	6	6	4	2	—	—	NAICS2007
2011	6	6	4	2	—	—	NAICS2007
2012	3	3	2	1	—	—	NAICS2012
2013	4	4	2	2	—	—	NAICS2012
2014	4	4	2	2	—	—	NAICS2012
2015	4	4	2	2	—	—	NAICS2012
2016	5	5	2	3	—	—	NAICS2012
2017	6	6	—	4	—	—	NAICS2017
2018	4	4	—	3	—	—	NAICS2017
2019	4	4	—	3	—	—	NAICS2017
2020	3	3	—	—	—	—	NAICS2017
2021	4	3	—	—	—	—	NAICS2017
2022	5	4	—	3	—	—	NAICS2022
2023	6	5	—	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 31217. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.