BMIE Market 31763

Lee County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,271 2020–2024 ACS 5-year estimate ±880 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,632 2020–2024 ACS 5-year estimate ±355 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,304 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,405 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$88,312 2020–2024 ACS 5-year estimate ±5,732 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,189 2020–2024 ACS 5-year estimate ±94 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$230,200 2020–2024 ACS 5-year estimate ±6,488 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	247.8 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 31763
Restaurants per 10,000 residents	5.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+27.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+91.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+666.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 25–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.62) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	74 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	58 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 31763. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.62, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.4	81	40%	+32.5
Restaurant Opportunity Score	76.6	77	35%	+26.8
Market Momentum Score	57.5	58	25%	+14.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,271	88	40%	+35.4
Median household income (ACS)	88,312	72	40%	+28.7
Households (ACS)	10,632	87	20%	+17.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	27.8	69	35%	+24.3
Restaurants per 10,000 residents (lower = more room)	7.9	81	25%	+20.2
Population (ACS)	29,271	88	20%	+17.7
Median household income (ACS)	88,312	72	20%	+14.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	27.8	69	30%	+20.8
20-year restaurant growth	91.7	79	20%	+15.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (49)

By cuisine

American 15 · Pizza 7 · Sandwiches 5 · Breakfast 4 · Coffee 4 · Chicken / wings 3 · Ice cream / frozen desserts 3 · Asian 2 · BBQ 2 · Burgers 2 · Cajun, Creole, Southern 2 · Hot dogs 2 · Japanese 2 · Mexican 2 · Chinese 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Latin American (other) 1 · Seafood 1 · Sushi 1

By type

Restaurant (service type not stated) 27 · Quick service 15 · Casual dining 4 · Café 3 · Coffee shop 3 · Dessert 3 · Bar 2 · Buffet 2 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
3 Squares Diner 3 Squares Diner	Casual dining	American	1519 US Highway 19 N	open
3 Squares Diner 3 Squares Diner	Casual dining · Restaurant (service type not stated)	American	1587 U.S. Hwy 19 S	open
7 Brew Coffee	Coffee shop	Coffee	1379 US Hwy 82 West	open
Blimpie	Quick service		1588 US Highway 19 S Ste B	open
Carter's Fried Chicken	Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern · American	255 Cedric St	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	1202 U.S. Hwy 19 S	open
Dairy Queen Dairy Queen	Dessert	Ice cream / frozen desserts	1425 US Highway 19 S	open
Dot's Country Kitchen	Restaurant (service type not stated)	American	113 Main St	open
DQ Grill & Chill DQ Grill & Chill	Quick service		1425 US Highway 19 S	open
Eighteen Seventy Nutrition	Restaurant (service type not stated)	Healthy / salads / bowls · American	100 A Walnut Ave S	open
El Maya	Restaurant (service type not stated)	Mexican · Latin American (other)	1561 U.S. Hwy 19 S #12	open
Ellianos Coffee Ellianos Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1185 U.S. Hwy 19 S	open
Flavor & Fuego	Restaurant (service type not stated)		US highway 19s	open
Fuzzy's Taco Shop	Restaurant (service type not stated)	Mexican	101 Tower Pl Lane	open
Hardee's Hardee's	Quick service	Burgers · American	258 Us 19 S	open
Hibachi Express Hibachi Express Blackmon	Restaurant (service type not stated)	Japanese · Asian	1588 U.S. Hwy 19 S	open
HNB of Leesburg	Restaurant (service type not stated)	BBQ · Breakfast	103 Tower Place Lane	open
Hot Dog King	Quick service	Hot dogs · American	1295 US-82	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	250 Walnut Ave S	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza · Breakfast	863B Us Hwy 19 S	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1295 US Hwy 82 West	open
J & E's Country Restaurant	Buffet · Restaurant (service type not stated)	American	232 Walnut Ave S	open
Jimmie's Hotdogs	Quick service	Hot dogs · American	2600 Walnut St	open
Jolly Roger's Pub and Song	Casual dining · Bar	American	1561 U.S. Hwy 19 S	open
Jrn Inc	Restaurant (service type not stated)		1044 US Highway 82 W	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Pizza · Chicken / wings	1487 Philema Rd S	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1340 US 82 S	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1385 US-82	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1545 Us Highway 19 S Ste B	open
McDonald's McDonald's	Quick service	Burgers · American	274 Us Hwy 19 S	open
Osaka Hibachi and Sushi	Restaurant (service type not stated)	Japanese · Sushi	1210A U.S. Hwy 19 S South	open
Passion & Bliss	Specialty food shop · Quick service · Café	Sandwiches · Coffee	103A Walnut Ave S	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1206 U.S. Hwy 19 S Suite A Suite A	open
Rice Bowl	Buffet	Asian · Chinese	1561 U.S. Hwy 19 S #6	open
Riverfront Bar-B-Q and Catfish House	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1533 U.S. Hwy 19 S S	open
Sdi Of North Slappey, Llc	Restaurant (service type not stated)		1583 US Highway 19 S	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1583 US Highway 19 S	open
Streettreats17	Dessert	Ice cream / frozen desserts		open
Subway	Other	Sandwiches	1505 Philema Rd S	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	227 Walnut Ave Unit A	open
Subway	Restaurant (service type not stated)	Sandwiches	1250 Highway 82 West	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1543 US-19	open
Swirl	Dessert	Ice cream / frozen desserts	1210 Us Highway 19 S Ste A	open
Temp Coffee Leesburg	Coffee shop · Café	Coffee	1420 U.S. Hwy 19 S	open
The Dirty Shamrock	Bar		120 River Bridge Dr	open
Waffle House	Restaurant (service type not stated)	Breakfast	US Hwy 19 S	open
Waffle House Waffle House	Casual dining	Breakfast · American	1608 US Highway 19 S	open
Wharf Express	Restaurant (service type not stated)	Seafood	1561 US Highway 19 S	open
Rice Bowl Buffet	Restaurant (service type not stated)		1561 US Highway 19 S	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	3	2	—	—	—	1	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	8	7	—	5	2	1	NAICS1997
1999	11	10	2	7	1	1	NAICS1997
2000	8	7	1	6	—	1	NAICS1997
2001	12	11	3	8	—	1	NAICS1997
2002	14	13	5	7	1	1	NAICS1997
2003	14	12	5	7	—	1	NAICS2002
2004	12	11	6	5	—	1	NAICS2002
2005	8	7	3	4	—	1	NAICS2002
2006	11	10	3	7	—	1	NAICS2002
2007	15	14	5	9	—	1	NAICS2002
2008	15	15	6	7	2	—	NAICS2007
2009	15	15	5	8	2	—	NAICS2007
2010	15	13	4	9	—	—	NAICS2007
2011	17	14	5	9	—	—	NAICS2007
2012	21	17	6	11	—	—	NAICS2012
2013	21	18	6	11	1	—	NAICS2012
2014	23	20	7	13	—	—	NAICS2012
2015	24	21	8	13	—	—	NAICS2012
2016	23	20	9	11	—	—	NAICS2012
2017	25	22	7	15	—	—	NAICS2017
2018	26	23	6	16	—	—	NAICS2017
2019	29	25	7	17	—	—	NAICS2017
2020	29	26	10	15	—	—	NAICS2017
2021	29	25	9	15	—	—	NAICS2017
2022	27	23	9	13	—	—	NAICS2022
2023	29	23	6	14	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 31763. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.