BMIE Market 32124

Volusia County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,409 2020–2024 ACS 5-year estimate ±743 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,927 2020–2024 ACS 5-year estimate ±315 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,986 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,337 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$92,616 2020–2024 ACS 5-year estimate ±7,289 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	53.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,304 2020–2024 ACS 5-year estimate ±939 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$508,000 2020–2024 ACS 5-year estimate ±38,488 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	61.4 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32124
Restaurants per 10,000 residents	10.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+100.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+500.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 1–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	68 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32124. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.5	74	40%	+29.4
Restaurant Opportunity Score	64.6	65	35%	+22.6
Market Momentum Score	67.7	68	25%	+16.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,409	73	40%	+29.1
Median household income (ACS)	92,616	76	40%	+30.3
Households (ACS)	3,927	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	5.3	91	25%	+22.7
Population (ACS)	11,409	73	20%	+14.6
Median household income (ACS)	92,616	76	20%	+15.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	100	96	50%	+48.0
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	20	46	20%	+9.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

American 6 · Coffee 4 · Burgers 3 · Asian 2 · Bakery 2 · Dessert 2 · Sandwiches 2 · Breakfast 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1 · Pizza 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 12 · Bar 6 · Quick service 6 · Café 4 · Casual dining 4 · Bakery 3 · Dessert 3 · Food truck 2 · Coffee shop 1 · Delivery-focused 1 · Fast casual 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Anejo Cocina Daytona Beach	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2642 LPGA Blvd	open
Chip and Dough	Bakery · Dessert	Bakery · Dessert	435 Margaritaville Ave	open
Coastal Donuts	Bakery · Dessert	Dessert	1425 Tomoka Farms Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	2678 Lpga Blvd	open
Double Barrel Grill	Restaurant (service type not stated)		2900 Bellevue Ave	open
Emergency Operations and Sheriff's Communications	Food truck		3825 Tiger Bay Rd	open
Fairway Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	137 Automall Cir	open
GalacticGoodies7	Dessert		1425 Tomoka Farms Rd	open
Gene's Steakhouse	Restaurant (service type not stated)	Steakhouse	3637 W International Speedway	open
GoinNuts	Food truck		1425 N Tomoka Farms Rd	open
Good Eats To Go	Quick service · Fast casual	Sandwiches · Healthy / salads / bowls	3798 W International Speedway Blvd	open
Heli-hogs Bbq And Helicopter Rides	Restaurant (service type not stated)		1425 Tomoka Farms Rd	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	2800 W International Speedway Blvd	open
Joe's Mustang Café	Café	Coffee · American	1420 N Tomoka Farms Rd	open
Latitude Bar & Chill	Casual dining · Bar		240 Latitude Dr	open
Malcolm's Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	1000 Champions Dr	open
McDonald's McDonald's	Quick service	Burgers · American	2709 Lpga Blvd.	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2994 Us Hwy 92	open
Namtip Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	2987 Bellevue Ave	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	2400 International Speedway Blvd	open
Pizza Hut Express Pizza Hut	Quick service		1389 4th Street	open
Port-o-let On I-4	Bar			open
Silhouette's of Daytona Beach	Bar		2990 W International Speedway Blvd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2627 LPGA Blvd	open
Take Stock In Children/FUTURES Foundation	Restaurant (service type not stated)	Burgers	3750 Olson Dr	open
The Doghouse	Quick service	American · Hot dogs	1425 Tomoka Farms Rd	open
The Hard Deck	Bar · Casual dining		2900 Bellevue Ave	open
Volusia County Schools - School Way Cafe	Café · Juice, smoothie, tea	Coffee · Juice / smoothies	3750 Olson Dr	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2630 LPGA Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	5	4	—	—	—	1	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	9	7	3	4	—	—	NAICS1997
1999	9	8	3	4	1	—	NAICS1997
2000	7	6	2	3	1	—	NAICS1997
2001	6	5	2	3	—	—	NAICS1997
2002	8	6	1	4	1	—	NAICS1997
2003	6	5	2	3	—	—	NAICS2002
2004	12	6	3	3	—	—	NAICS2002
2005	11	5	2	3	—	—	NAICS2002
2006	11	5	2	3	—	—	NAICS2002
2007	10	4	1	3	—	—	NAICS2002
2008	9	4	1	3	—	—	NAICS2007
2009	11	6	3	3	—	—	NAICS2007
2010	10	6	2	4	—	—	NAICS2007
2011	10	6	3	3	—	—	NAICS2007
2012	7	7	2	5	—	—	NAICS2012
2013	6	6	1	5	—	—	NAICS2012
2014	7	6	1	5	—	—	NAICS2012
2015	8	7	1	6	—	—	NAICS2012
2016	7	6	1	5	—	—	NAICS2012
2017	4	3	—	3	—	—	NAICS2017
2018	4	3	—	3	—	—	NAICS2017
2019	5	3	—	3	—	—	NAICS2017
2020	4	3	—	—	—	—	NAICS2017
2021	8	5	—	3	—	—	NAICS2017
2022	9	6	—	4	—	—	NAICS2022
2023	8	6	—	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32124. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.