BMIE Market 32128

Volusia County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,244 2020–2024 ACS 5-year estimate ±1,683 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,331 2020–2024 ACS 5-year estimate ±573 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,910 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,051 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$95,831 2020–2024 ACS 5-year estimate ±8,143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.8 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,874 2020–2024 ACS 5-year estimate ±123 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$422,300 2020–2024 ACS 5-year estimate ±18,307 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	33.4 sq mi Census Gazetteer 2020
Restaurants	34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32128
Restaurants per 10,000 residents	8.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+47.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+54.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+1,033.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+3,300.0% DERIVED: 2000 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	34 (range 28–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	90 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32128. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.4	81	40%	+32.5
Restaurant Opportunity Score	74.9	75	35%	+26.2
Market Momentum Score	89.8	90	25%	+22.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,244	83	40%	+33.3
Median household income (ACS)	95,831	78	40%	+31.2
Households (ACS)	9,331	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	54.6	85	35%	+29.8
Restaurants per 10,000 residents (lower = more room)	15.3	52	25%	+12.9
Population (ACS)	22,244	83	20%	+16.6
Median household income (ACS)	95,831	78	20%	+15.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	47.8	89	50%	+44.4
10-year restaurant growth	54.6	85	30%	+25.5
20-year restaurant growth	1,033.3	100	20%	+19.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (51)

By cuisine

American 11 · Coffee 8 · Pizza 6 · Asian 4 · Burgers 4 · Dessert 4 · Breakfast 3 · Chinese 3 · Italian 3 · Sandwiches 3 · Steakhouse 3 · Cajun, Creole, Southern 2 · Healthy / salads / bowls 2 · Japanese 2 · Juice / smoothies 2 · Sushi 2 · Chicken / wings 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Seafood 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 32 · Quick service 11 · Café 8 · Casual dining 5 · Bar 4 · Dessert 4 · Coffee shop 3 · Juice, smoothie, tea 2 · Other 2 · Bakery 1 · Fast casual 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Another Broken Egg Cafe Another Broken Egg Cafe	Café · Restaurant (service type not stated)	Breakfast · Coffee · Cajun, Creole, Southern	5527 S Williamson Blvd	open
Asian Sauce Box	Restaurant (service type not stated)	Chinese · Asian	5535 S Williamson Blvd	open
Beach Bros Coffee Company Port Orange	Coffee shop · Café	Coffee	5821 S Williamson Blvd Ste 1	open
China Chef	Restaurant (service type not stated)	Chinese · Asian	1642 Taylor Rd	open
Cipolla’s	Restaurant (service type not stated)		1633 Taylor Rd	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	5543 S Williamson Blvd Ste 910	open
Copperline Coffee and Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	5521 S Williamson Blvd #420	open
Cranes Roost	Restaurant (service type not stated) · Casual dining	American	1850 Crane Lakes Blvd	open
Don Giovanni contemporary italian and pizzeria Full Bar PORT ORANGE	Restaurant (service type not stated)	Italian · Pizza	1633 Taylor Rd	open
Five Guys	Quick service · Restaurant (service type not stated)	Burgers · Hot dogs	5543 S Williamson Blvd Ste 915	open
Flagsticks Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		6231 Palm Vista St	open
Flapjacks and More	Café	Breakfast · Coffee · American	1654 Taylor Rd	open
Fly In Cafe	Restaurant (service type not stated) · Café	American · Coffee	100 Cessna Blvd	open
fresh healthy cafe	Other · Café · Restaurant (service type not stated)	Sandwiches · Coffee	5521 S Williamson Blvd Ste 400	open
Gabbie's Pizza	Restaurant (service type not stated)	Pizza · Italian	5537 S Williamson Blvd	open
Gaetano's Pizzeria & Restaurant	Restaurant (service type not stated)	Pizza	1633 Taylor Rd Ste 101	open
House For Beer @ The Pavilion - Port Orange	Bar		5535 S Williamson Blvd #650	open
Joy Luck Inc	Restaurant (service type not stated)		5527 S Williamson Blvd Ste 805	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	American	5537 S Williamson Blvd	open
Le Macaron Port Orange	Dessert	Dessert	5501 S Williamson Blvd # 905	open
Loca Elotes	Restaurant (service type not stated) · Casual dining	American	5543 S Williamson Blvd	open
Malibu Beach Grill	Restaurant (service type not stated)	American · Steakhouse · Seafood	5543 S Williamson Blvd Ste 900	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1676 Taylor Rd	open
Nothing Bundt Cakes	Dessert	Dessert	5527 S Williamson Blvd Unit 810	open
Olive Garden Olive Garden	Restaurant (service type not stated) · Fast casual	Italian · Healthy / salads / bowls	5447 S Williamson Blvd	open
Panda Express Panda Express México	Quick service	Chinese · Asian	5441 S Williamson Blvd	open
Pepino's	Restaurant (service type not stated)	Pizza	100 Cessna Blvd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1781 Dunlawton Ave Volusia	open
Pizza Hut Express Pizza Hut	Quick service		6223 South Williamson Boulevard	open
Planet Smoothie Planet Smoothie	Juice, smoothie, tea · Quick service	Juice / smoothies · Healthy / salads / bowls	5521 S Williamson Blvd Ste 400	open
Planet Smoothie Planet Smoothie	Quick service		5521 S Williamson Blvd, Ste 400	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	1678 Taylor Rd	open
Red Robin Gourmet Burgers Red Robin Gourmet Burgers	Restaurant (service type not stated)	Burgers · American	5537 S Williamson Blvd Suite 680	open
RedBrick Pizza	Restaurant (service type not stated)	Pizza	5543 S Williamson Blvd Ste 905	open
San Diego Grill	Restaurant (service type not stated) · Casual dining · Bar	American	5535 S Williamson Blvd #656	open
Seven Bubble Tea	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	5537 S Williamson Blvd Ste 665	open
Sub-center Miami, Inc	Restaurant (service type not stated)		5535 S Williamson Blvd Ste 656	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1640 Taylor Rd	open
SUBWAY	Other	Sandwiches	dunlawton	open
Takara Japanese Steak House	Restaurant (service type not stated)	Steakhouse · Sushi · Japanese	5527 S Williamson Blvd	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	5549 S Williamson Blvd	open
The Downwind Cafe	Restaurant (service type not stated)		100 Cessna Blvd	open
The Pony Bar	Café · Coffee shop · Bar	Coffee	4606 S Clyde Morris Blvd #1L	open
Victoria's Cupcakes & More	Bakery · Dessert	Dessert	5537 S Williamson Blvd	open
Vineyards, Port Orange, Florida	Winery / distillery / taproom			open
Waffle House Waffle House	Casual dining · Restaurant (service type not stated)	Breakfast · American	1633A Taylor Rd	open
Wendy's Wendy's	Quick service	Burgers · American	1690 Taylor Road	open
Wild Hog Cafe	Café · Restaurant (service type not stated) · Quick service	Coffee	1389 Surrey Park Dr	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1660 Taylor Rd	open
27 Fathoms	Restaurant (service type not stated)	American	5535 S Williamson Blvd Ste 656	closed
Sweet Frog Premium Frozen Yogurt	Dessert	Ice cream / frozen desserts	1657 Taylor Rd Ste 106	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2000	3	1	—	1	—	1	NAICS1997
2001	4	2	1	1	—	1	NAICS1997
2002	2	1	1	—	—	—	NAICS1997
2003	3	3	2	1	—	—	NAICS2002
2004	4	4	1	3	—	—	NAICS2002
2005	7	7	3	3	1	—	NAICS2002
2006	6	6	3	1	2	—	NAICS2002
2007	6	6	4	1	1	—	NAICS2002
2008	8	7	4	2	1	—	NAICS2007
2009	10	9	5	3	1	—	NAICS2007
2010	16	15	7	7	1	—	NAICS2007
2011	20	17	12	3	2	—	NAICS2007
2012	22	19	14	2	3	—	NAICS2012
2013	23	22	16	3	3	—	NAICS2012
2014	20	19	13	4	2	—	NAICS2012
2015	26	23	15	6	1	1	NAICS2012
2016	26	25	16	6	2	—	NAICS2012
2017	26	24	17	6	—	—	NAICS2017
2018	25	23	16	6	—	—	NAICS2017
2019	23	20	13	6	—	—	NAICS2017
2020	26	23	14	6	3	—	NAICS2017
2021	29	27	18	6	3	—	NAICS2017
2022	28	27	18	6	3	—	NAICS2022
2023	34	34	21	8	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32128. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
32129	3.8 mi	31	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.