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BMIE Market 32168

Volusia County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)31,847
2020–2024 ACS 5-year estimate ±1,331 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households14,877
2020–2024 ACS 5-year estimate ±728 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count23,642
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units12,673
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$77,083
2020–2024 ACS 5-year estimate ±5,563 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age54.8
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,686
2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$358,500
2020–2024 ACS 5-year estimate ±13,260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area153.9 sq mi
Census Gazetteer 2020
Restaurants71
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32168
Restaurants per 10,000 residents13.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+34.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+91.9%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+222.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+136.7%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202879 (range 72–86)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.8 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score78 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score78 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score69 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score89 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score77.97840%+31.2
Restaurant Opportunity Score696935%+24.2
Market Momentum Score88.98925%+22.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)31,8479040%+36.0
Median household income (ACS)77,0835840%+23.3
Households (ACS)14,8779320%+18.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth91.99035%+31.4
Restaurants per 10,000 residents (lower = more room)22.33225%+8.0
Population (ACS)31,8479020%+18.0
Median household income (ACS)77,0835820%+11.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 89 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth34.08650%+43.0
10-year restaurant growth91.99030%+26.9
20-year restaurant growth222.79520%+19.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (147)

By cuisine

American 29 · Coffee 12 · Burgers 10 · Pizza 10 · Bakery 8 · Breakfast 8 · Italian 8 · Sandwiches 8 · Mexican 7 · Chicken / wings 6 · Dessert 6 · Asian 5 · Ice cream / frozen desserts 5 · Seafood 5 · European 4 · Japanese 4 · Juice / smoothies 4 · Latin American (other) 4 · Sushi 3 · BBQ 2 · Chinese 2 · Southwestern / Tex-Mex 2 · Spanish / tapas 2 · African 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Caribbean 1 · German / Eastern European 1 · Healthy / salads / bowls 1 · Indian 1 · Thai 1

By type

Restaurant (service type not stated) 86 · Bar 36 · Casual dining 22 · Quick service 20 · Dessert 10 · Bakery 9 · Café 9 · Coffee shop 6 · Juice, smoothie, tea 4 · Brewery / taproom 2 · Buffet 2 · Specialty food shop 2 · Catering 1 · Delivery-focused 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
19th Hole Snack BarRestaurant (service type not stated) · BarAmerican35 Fairgreen Aveopen
A.M. CafeCaféBreakfast · Coffee · American1966 FL-44open
Alberto's NsbRestaurant (service type not stated)Pizza1851 State Road 44open
Amalfi's Italian Grill & PizzeriaBar · Restaurant (service type not stated)Pizza424 Luna Bella Lnopen
Auntie 's Soul Food KitchenRestaurant (service type not stated)829 Canal Stopen
Baci Beer & Wine CellarBar840 N Dixie Fwyopen
Baci Pizzeria RistoranteRestaurant (service type not stated)Italian · Pizza830 N Dixie Fwyopen
Baked and ScoopedDessert · Juice, smoothie, teaJuice / smoothies · Ice cream / frozen desserts354 Airport Rdopen
Banana Split RepublicDessertIce cream / frozen desserts1044 N Dixie Fwyopen
Bar LeonaBarSpanish / tapas111 Canal Stopen
Beachin Burritos NSBRestaurant (service type not stated) · Casual diningSouthwestern / Tex-Mex · American431 Canal St Ste Bopen
Beauties And The BeastRestaurant (service type not stated)1201 N Dixie Fwyopen
Beef 'O' Brady's Beef 'O' Brady's Fern CreekBar · Casual diningAmerican1610 S Dixie Fwyopen
Beef 'O' Brady'sRestaurant (service type not stated)Chicken / wings1966 State Road 44, 1954open
Bello Valentino's Italian RestaurantRestaurant (service type not stated)Italian · European2516 N Dixie Fwyopen
Big Joe's SubsSpecialty food shop · Quick serviceSandwiches523 Canal Stopen
Big Mike's BurgersQuick serviceBurgers · American1112 Canal Stopen
Bistro 424Restaurant (service type not stated)American · European424 Luna Bella Lnopen
Black Butterfly NSBCafé · Coffee shopBreakfast · Coffee1859 Canal Stopen
Blackbeard's InnRestaurant (service type not stated) · Casual dining · BarAmerican701 N Dixie Fwyopen
Boricua EmpanadasRestaurant (service type not stated)Caribbean · Latin American (other)655 Arnau Dropen
Brat HausCasual dining · BarGerman / Eastern European · European2810 N Dixie Fwyopen
BREW BrewCoffee shop · BarCoffee424 Luna Bella Lnopen
Bricks European CaféCaféCoffee421 Canal Stopen
C's Waffles C's Waffles EdgewaterRestaurant (service type not stated) · CaféBreakfast · Coffee1700 State Road 44open
Cabbage Patch BarBar549 County Road 415open
Cafe del Soul Cafe del SoulRestaurant (service type not stated) · BarAfrican105 Magnolia Stopen
Castaway Restaurant Group LlcRestaurant (service type not stated)2004 N Dixie Fwyopen
Chicken ShackRestaurant (service type not stated)Chicken / wings · BBQ626 N Dixie Fwyopen
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex1796 SR 44open
Christopher Bean Coffee CompanyCoffee shopCoffee1601 Tionia Rdopen
City Market BistroRestaurant (service type not stated) · Casual diningAmerican124 Canal Stopen
Coastal Juice LLCJuice, smoothie, teaJuice / smoothies210 Sams Aveopen
Corkscrew Bar and GrilleCasual dining · Restaurant (service type not stated) · BarAmerican235 Canal Stopen
Crimson House Wine BarBar219 N Orange Stopen
Culver's Culver'sQuick service · Restaurant (service type not stated)Burgers2679 FL-44open
Dairy Queen Dairy QueenQuick service · DessertIce cream / frozen desserts · DessertDairy Queen Store 729 N Dixie Fwyopen
DC-7 GrilleQuick service · Casual dining · BarAmerican600 Skyline Dropen
Decant Wine Bar & ShopBar103 N Orange Stopen
Denny'sCafé · Restaurant (service type not stated) · Casual diningBreakfast · Sandwiches · Coffee · American1830 State Road 44open
Denny's Denny'sCasual diningAmerican · Breakfast1830 SR-44open
Dolphin View Seafood - Dinner and River Cruise ‑Restaurant (service type not stated)Seafood107 N Riverside Dropen
Domino's Domino's PizzaDelivery-focused · Quick servicePizza1844 Renzulli Rdopen
Donnie's DonutsRestaurant (service type not stated)1112 Canal Stopen
Dunkin Donuts Dunkin'Coffee shop · Quick service · Dessert · BakeryCoffee · Dessert2365 SR-44open
Dutch Oven Bread Co.BakeryBakery120 Canal Stopen
Fb Gone WildBar246 Industrial Park Aveopen
Fiesta Maya Mexican RestaurantRestaurant (service type not stated)Latin American (other) · Mexican1518 S Dixie Fwyopen
Finger Lickin Bbq And WingsRestaurant (service type not stated)Chicken / wings218 N Orange Stopen
Firehouse SubsRestaurant (service type not stated)1998 State Road 44 Ste 9open
Firehouse Subs Firehouse SubsRestaurant (service type not stated)Sandwiches · American1998-9 State Road 44open
FitFam Nutrition ClubJuice, smoothie, teaJuice / smoothies1115 N Dixie Fwy Pappas Plazaopen
French Quarter GrillRestaurant (service type not stated)124 Canal Stopen
Frozen Gold Ice Cream Nsb and Coming Soon Fat Daddy’s GrillDessertIce cream / frozen desserts · Dessert104 Eddie Rdopen
Fuji BuffetBuffet · Restaurant (service type not stated)Asian · Sushi · Japanese1841 Florida 44open
Golden Biscuit IncRestaurant (service type not stated)110 Faulkner Stopen
Gypsy FreshRestaurant (service type not stated)BBQ515 N Dixie Fwyopen
Half Wall Beer HouseBar1889 State Road 44open
Happy Pappy’s Pizza-n-Wings New Smyrna BeachRestaurant (service type not stated)Pizza · Italian1851 FL-44open
Hershey's Ice CreamDessertIce cream / frozen dessertsLuna Bella Laneopen
Hinkel-Do-BreadsBakeryBakery701 Conrad Dropen
Holy Smokes Cigar And Pipe Shop LlcBar1105 N Dixie Fwyopen
Jason's CornerRestaurant (service type not stated)135 Canal Stopen
Jimmy Hula'sRestaurant (service type not stated)Burgers · Mexican151 Canal Stopen
Joy Luck GardenRestaurant (service type not stated)Chinese · Asian1918 FL-44open
Kava JavaCafé · Coffee shopCoffee715 Canal Stopen
KFCRestaurant (service type not stated)Chicken / wings2000 West State Road 44open
Lemons Italian Ice & Gluten-free TreatsDessertDessert431 Canal St Ste Bopen
Little Griddle on CanalCasual dining · Restaurant (service type not stated)American412 Canal Stopen
Los Abuelos NSBRestaurant (service type not stated)1001 Canal Stopen
Lost Lagoon Wings and GrillCasual dining · BarAmerican · Burgers2004 N Dixie Fwyopen
Lost Lagoon Wings and GrillQuick service · Casual dining · BarAmerican515 N Dixie Fwyopen
Mainstreet GrillRestaurant (service type not stated)American1610 S Dixie Fwyopen
Margarita Island - New Smyrna BeachBar · Restaurant (service type not stated)Mexican1960 Canal Stopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers1704 S Dixie Fwyopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers3181 FL-44open
McDonald's McDonald'sQuick serviceBurgers · Breakfast1842 State Road 44open
Mckenna's Place NsbRestaurant (service type not stated) · Bar · Casual diningSeafood · American1443 S Dixie Fwyopen
Mom's Home CookingRestaurant (service type not stated)Breakfast1201 N Dixie Fwyopen
Moms IncRestaurant (service type not stated)1201 N Dixie Fwyopen
MRBL BBQRestaurant (service type not stated) · Casual diningAmerican440 N Dixie Fwyopen
Music at New Spirit CafeBar1414 Art Center Aveopen
New Smyrna Beach Brewing CompanyBrewery / taproom · Bar143 Canal Stopen
Northwood RestaurantRestaurant (service type not stated)Mexican · Indian1180 N Dixie Fwyopen
Norwood'sRestaurant (service type not stated) · Baropen
Paco SubmarineSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches515 N Dixie Fwyopen
Panda BuffetBuffetChinese · Asian1841 FL-44open
Panera Bread Panera BreadBakery · CaféBakery · Sandwiches · Coffee2709 SR-44 Wopen
Panheads PizzeriaRestaurant (service type not stated)Pizza · Italian113 S Orange Stopen
Papa Johns Papa John's PizzaQuick service · Restaurant (service type not stated)Pizza601 south dixie freewayopen
Pappas Drive-In & Family RestaurantCasual dining · Restaurant (service type not stated)Burgers · American1103 N Dixie Fwyopen
Paradise PizzaRestaurant (service type not stated)Pizza1518 S Dixie Fwyopen
Pat And Toni's Sweet ThingsDessert424 Luna Bella Ln Ste 123open
Pat's Steamed CrabsRestaurant (service type not stated)1703 Enterprise Aveopen
Pauline's Cakes & CateringBakery · CateringBakery238 N Samsula Dropen
Pizza Pomodoro Nsb LlcRestaurant (service type not stated)1518 S Dixie Fwyopen
Popeyes Louisiana Kitchen Popeyes Louisiana KitchenQuick serviceChicken / wings · Cajun, Creole, Southern3191 FL-44open
PrimaRestaurant (service type not stated)Pizza · Italian112 Sams Aveopen
Public GasRestaurant (service type not stated)135 Canal Stopen
Purple Cow CafeDessert · Restaurant (service type not stated)Healthy / salads / bowls · Dessert424 Luna Bella Ln Ste 123open
River Deck Tiki Bar and RestaurantBar · Casual diningSeafood107 N Riverside Dropen
Riverpark TerraceRestaurant (service type not stated) · Casual dining · BarAmerican302 S Riverside Dropen
Rocky & JD'sBar1740 James Stopen
Ruthy's Kozy KitchenRestaurant (service type not stated)Breakfast · American618 Canal Stopen
Six Sisters Florist IncRestaurant (service type not stated)1137 N Dixie Fwyopen
Snooks Key Largo, FloridaRestaurant (service type not stated)Seafoodopen
Sorry Charlie's CornerCasual dining · Bar · Restaurant (service type not stated)3705 SR-44open
Spanish River GrillBarSpanish / tapas · Latin American (other)1518 S Dixie Fwyopen
Starbucks StarbucksCoffee shop · Café · BakeryCoffee · Bakery1906 State Road 44open
Stella'a Sky Line CafeRestaurant (service type not stated)American2004 N Dixie Fwyopen
Subway SubwayRestaurant (service type not stated) · Quick serviceSandwiches104 S Riverside Dropen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches3930 SR 44open
Subway SubwayRestaurant (service type not stated) · Quick serviceSandwiches1922 SR-44open
Sugar Works DistilleryWinery / distillery / taproom214 N Orange Stopen
Sunset LoungeBar · Restaurant (service type not stated)Sugar Mill Driveopen
Sweet & Salty FarmstandBakery · DessertBakery · Dessert1411 Caliban Ctopen
Taco Bell Taco BellQuick serviceMexican1860 State Road 44open
Thai MangoRestaurant (service type not stated)424 Canal Stopen
Thai MangoRestaurant (service type not stated)Thai · Asian1714 FL-44open
The Bake Shop at The Little GriddleBakeryBakery412 Canal Stopen
The General Public HouseCasual dining · BarAmerican501 Canal Stopen
The Half Wall Restaurant & Brewery SR 44 - NSB Half Wall DelandBrewery / taproom · Casual dining · Bar1889 FL-44open
The Local Pearl Oyster ShoppeBarSeafood · American135 Canal Stopen
The Patio Restaurant & CateringRestaurant (service type not stated)626 N Dixie Fwyopen
The Spott NSBCasual dining · Restaurant (service type not stated) · BarAmerican424 Canal Stopen
The Taco Shack Taco ShackRestaurant (service type not stated)Mexican · Latin American (other)642 N Dixie Fwyopen
The Zone NutritionJuice, smoothie, tea · CaféJuice / smoothies · Coffee501 S Dixie Fwyopen
Third Wave SmokehouseRestaurant (service type not stated)218 N Orange Stopen
Tiano's Italian RestaurantRestaurant (service type not stated)Italian1000 Wayne Aveopen
Tiki Cove at Venetian BayBar · Restaurant (service type not stated)215 N Airport Rdopen
Tmt Pizza Place LlcRestaurant (service type not stated)Pizza · Italian800 N Dixie Fwyopen
Uncle Chicken'sRestaurant (service type not stated)440 N Dixie Fwyopen
Uncle Phil's Fish MarketRestaurant (service type not stated)British / Irish pub food227 Canal Stopen
Via Canaletto NSBRestaurant (service type not stated)Italian · European317 N Orange Stopen
Voo La Voo CafeRestaurant (service type not stated)829 Canal Stopen
Walmart BakeryBakeryBakery3155 State Road 44open
Wendy's Wendy'sQuick serviceBurgers · American1608 S Dixie Fwyopen
Wendy's Wendy'sQuick serviceBurgers · American200 S Glencoe Rdopen
Yellow Dog Eats Kitchen & Bar Yellow Dog EatsCasual dining · Restaurant (service type not stated) · Bar147 Canal Stopen
Yuki Sushi & HibachiRestaurant (service type not stated)Japanese1964 State Road 44open
Yuki Sushi & HibachiRestaurant (service type not stated)Japanese · Sushi · Asian1964 State Rd 44open
Zaxbys Chicken Fingers & Buffalo Wings Zaxby'sRestaurant (service type not stated)Chicken / wings · American2659 FL-44open
ZENSHI Handcrafted Sushi Zenshi SushiRestaurant (service type not stated)Japanese · Sushi1930 FL-44open
Azteca D' Oro Mexican Restaurant New SmyrnaRestaurant (service type not stated)Mexican1960 Florida 44closed
Lil Neals BbqRestaurant (service type not stated)BBQ1112 Canal Stclosed
Thai MangoRestaurant (service type not stated)Thai705 N Dixie Fwyclosed
The Happy DeliSpecialty food shop · Quick serviceSandwiches424 Luna Bella Lnclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19943230———2SIC1987
19952422———2SIC1987
19963129———2SIC1987
19974238———4SIC1987
19984034181325NAICS1997
19993427161016NAICS1997
2000292312925NAICS1997
20012619109—5NAICS1997
20022924121114NAICS1997
2003252211832NAICS2002
200425209833NAICS2002
2005272312922NAICS2002
20063427131133NAICS2002
20073528151123NAICS2002
2008332718722NAICS2007
2009332716742NAICS2007
2010373119842NAICS2007
2011342617633NAICS2007
2012353019832NAICS2012
20134437241033NAICS2012
20144136241022NAICS2012
20155146291242NAICS2012
20165347311323NAICS2012
201757483016—3NAICS2017
201861533318—3NAICS2017
20196253301754NAICS2017
20206252301745NAICS2017
20216555312035NAICS2017
20226760342235NAICS2022
20237771382664NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32168. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.