BMIE Market 32320

Franklin County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,792 2020–2024 ACS 5-year estimate ±404 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,896 2020–2024 ACS 5-year estimate ±244 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,858 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,021 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$46,713 2020–2024 ACS 5-year estimate ±12,643 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	51.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,049 2020–2024 ACS 5-year estimate ±700 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$241,500 2020–2024 ACS 5-year estimate ±60,367 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	32.0 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32320
Restaurants per 10,000 residents	38.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-10.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+6.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+54.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+240.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 13–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	37 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	39 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	34 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	38 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32320. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	39.0	39	40%	+15.6
Restaurant Opportunity Score	34.1	34	35%	+11.9
Market Momentum Score	38.1	38	25%	+9.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,792	56	40%	+22.4
Median household income (ACS)	46,713	11	40%	+4.5
Households (ACS)	1,896	60	20%	+12.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	6.3	51	35%	+17.8
Restaurants per 10,000 residents (lower = more room)	44.8	11	25%	+2.8
Population (ACS)	3,792	56	20%	+11.2
Median household income (ACS)	46,713	11	20%	+2.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-10.5	18	50%	+9.1
10-year restaurant growth	6.3	51	30%	+15.2
20-year restaurant growth	54.6	69	20%	+13.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (48)

By cuisine

Seafood 11 · American 8 · Coffee 8 · Breakfast 4 · Dessert 3 · Asian 2 · Bakery 2 · Sandwiches 2 · Cajun, Creole, Southern 1 · Chinese 1 · French 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 24 · Bar 19 · Casual dining 8 · Café 7 · Quick service 4 · Brewery / taproom 3 · Dessert 3 · Bakery 2 · Catering 2 · Coffee shop 2 · Food truck 2 · Specialty food shop 2 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Allen's Seafood	Restaurant (service type not stated)	Seafood	462 W US-98	open
Amison Seafood Inc.	Specialty food shop	Seafood	569 Brownsville Rd	open
Apalach Nutrition	Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies	45 Market St	open
Apalachicola Bee Company	Bar		16 Avenue E	open
Apalachicola Chocolate & Coffee Company	Dessert · Coffee shop	Dessert · Coffee	75 Market St	open
Baked Apalach	Bakery · Café	Breakfast · Coffee · Bakery	254 Water St	open
Belle's Winery and Saloon	Bar		252 Water St	open
Bite Me Deli & Catering	Specialty food shop · Quick service · Catering	Sandwiches	146 Avenue E	open
Boss Charters	Restaurant (service type not stated)	Seafood	123 Water St	open
Boss Oyster	Restaurant (service type not stated)		125 Water St	open
Bottom's Up	Bar	Asian	238 US Highway 98	open
Bowery Station	Bar		252 Water St	open
Buoy Brewing Company	Brewery / taproom · Casual dining · Bar		301 Market St	open
Cafe Con Leche	Café · Coffee shop	Coffee · Breakfast	234 Water St	open
Caroline's River Dining	Restaurant (service type not stated)	Seafood	123 Water St	open
Chip's Famous Chicken & Waffles	Restaurant (service type not stated)	Cajun, Creole, Southern	120 Martin Luther King Jr Ave	open
Dolores Sweet Shoppe	Restaurant (service type not stated) · Dessert · Bakery	Bakery · Dessert	29 Avenue E	open
Downtown Apalachicola, Florida	Food truck			open
El Jalisco Mexico Restaurant	Restaurant (service type not stated) · Quick service		250 US Highway 98	open
Half Shell Dockside	Restaurant (service type not stated) · Casual dining · Bar	Seafood	301 Market St	open
High Five Dive Bar	Bar		131 Commerce St	open
Hole In the Wall Raw Bar and Seafood	Casual dining · Bar	Seafood	23 Ave D	open
Hong Kong Bistro	Restaurant (service type not stated)	Chinese · Asian	238 US Highway 98	open
Izzy's Cafe	Café · Restaurant (service type not stated)	Coffee · American	146 Avenue E	open
Joe Mama's Wood Fired Food Truck	Restaurant (service type not stated)		117 Market St	open
Old Time Soda Fountain	Dessert	Ice cream / frozen desserts · Dessert · American	93 Avenue B	open
Owl Cafe	Café	Seafood · Coffee · American	15 Ave D	open
Oyster City Brewing Company Oyster City Brewing Company	Brewery / taproom · Bar		17 Avenue D	open
Papa Joes Oyster Bar And Grill	Restaurant (service type not stated)	Seafood	301 Market St	open
Pepper's Mexican Grill	Restaurant (service type not stated)		75 Market St	open
Red Top Cafe	Café	Coffee · Breakfast · American	238 US Highway 98	open
Riverside Seafood	Restaurant (service type not stated)	Seafood	247 Water St	open
Snack Shack	Restaurant (service type not stated) · Quick service	Breakfast	151 Avenue I	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	47 Ave E	open
T&J's Place	Food truck · Catering · Casual dining	American	67 Dr Martin Luther King Jr Ave	open
Tamara's Café	Restaurant (service type not stated)		71 Market St	open
Tamara's On the Go	Café · Restaurant (service type not stated)	Coffee · American	86 Water St	open
Tap Room at The Owl	Bar		75 Commerce St	open
The Franklin Café	Café · Restaurant (service type not stated) · Bar	Coffee	51 Avenue C	open
The Station Raw Bar	Casual dining · Restaurant (service type not stated) · Bar	Seafood	53 Market St	open
The Tap Room	Bar		75 Commerce St	open
Up The Creek Raw Bar	Casual dining · Restaurant (service type not stated) · Bar	American	313 Water St	open
Up the Stairs	Bar		76 Market St	open
Up To No Good Tavern	Restaurant (service type not stated) · Casual dining · Bar	Seafood · American	76 Market St	open
Verandas Bistro & Wine Shop	Bar · Restaurant (service type not stated) · Casual dining	French	76 Market St Ste G	open
WaterCraft Brewing	Brewery / taproom · Winery / distillery / taproom · Bar		17 Ave D	open
Wheelhouse Spirits & Cigars	Bar		252 Water St A	open
Stuffed Owl	Café	Coffee	15 Avenue D	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	5	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	10	9	—	—	—	1	SIC1987
1998	9	8	8	—	—	1	NAICS1997
1999	10	9	9	—	—	1	NAICS1997
2000	10	9	7	2	—	1	NAICS1997
2001	11	10	7	3	—	1	NAICS1997
2002	11	10	6	4	—	1	NAICS1997
2003	13	11	6	5	—	1	NAICS2002
2004	15	13	7	6	—	1	NAICS2002
2005	12	11	6	5	—	1	NAICS2002
2006	14	14	8	5	1	—	NAICS2002
2007	14	14	8	5	1	—	NAICS2002
2008	17	17	11	5	1	—	NAICS2007
2009	17	17	11	5	1	—	NAICS2007
2010	16	15	11	4	—	1	NAICS2007
2011	14	13	9	3	1	1	NAICS2007
2012	16	15	11	2	2	1	NAICS2012
2013	17	16	11	3	2	1	NAICS2012
2014	18	17	11	4	2	1	NAICS2012
2015	17	16	12	2	2	—	NAICS2012
2016	18	18	12	3	3	—	NAICS2012
2017	18	17	10	4	3	—	NAICS2017
2018	20	19	11	4	4	—	NAICS2017
2019	17	15	7	4	4	—	NAICS2017
2020	15	14	6	4	4	—	NAICS2017
2021	17	15	6	3	6	—	NAICS2017
2022	16	16	7	3	6	—	NAICS2022
2023	18	17	7	4	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32320. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.