BMIE Market 32322

Franklin County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,678 2020–2024 ACS 5-year estimate ±373 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	931 2020–2024 ACS 5-year estimate ±192 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,007 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,196 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$61,955 2020–2024 ACS 5-year estimate ±17,397 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.6 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,409 2020–2024 ACS 5-year estimate ±351 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$239,400 2020–2024 ACS 5-year estimate ±47,649 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	75.4 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32322
Restaurants per 10,000 residents	10.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+60.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 7–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.48) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	45 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	90 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32322. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.48, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	45.2	45	40%	+18.1
Restaurant Opportunity Score	58.3	58	35%	+20.4
Market Momentum Score	90.3	90	25%	+22.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,678	56	40%	+22.2
Median household income (ACS)	61,955	33	40%	+13.3
Households (ACS)	931	48	20%	+9.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	21.8	33	25%	+8.3
Population (ACS)	3,678	56	20%	+11.1
Median household income (ACS)	61,955	33	20%	+6.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	60	92	50%	+46.2
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 7 · Seafood 5 · Coffee 3 · Breakfast 2 · BBQ 1 · Burgers 1 · Cajun, Creole, Southern 1 · Italian 1 · Korean 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 15 · Casual dining 6 · Bar 5 · Café 3 · Coffee shop 2 · Quick service 1

Name	Type	Cuisine	Address	Status
A Taste of Korea	Restaurant (service type not stated)	Korean	1012 NW Avenue A	open
A Train Stop	Restaurant (service type not stated)		707 Avenue B SE	open
Carrabelle Hometown Deli, Inc	Restaurant (service type not stated)		113 Saint James Ave	open
Carrabelle Junction	Café · Coffee shop · Casual dining	Coffee · American	88 Tallahassee Street &, US-98	open
Cj's Grille	Restaurant (service type not stated)	Seafood	1637 Highway 98 W	open
Coastal Cafe	Café · Coffee shop	Coffee · Breakfast	710 SE Avenue B	open
Crooked River Grill	Casual dining · Bar	Cajun, Creole, Southern · American	151 Laughing Gull Ln	open
Eddy Teach's Raw Bar	Restaurant (service type not stated)	Seafood	37 East Pine Street	open
Evenin' Bite	Restaurant (service type not stated)	Breakfast · American	203 NW 6th St	open
Fathoms Restaurant	Casual dining · Bar	Seafood	201 St James Ave	open
Harry's Bar	Bar · Casual dining		306 Marine St	open
Hog Wild BBQ	Restaurant (service type not stated)	BBQ	1593 Highway 98 W	open
Holy Moley Cafe	Café · Restaurant (service type not stated)	Coffee · Italian	2390 Oak St	open
Marine Street Grill	Casual dining · Restaurant (service type not stated) · Bar	American	304 Marine St	open
Mi Ranchito Mexican Restaurant	Restaurant (service type not stated)	Mexican	710 Ave B S Unit 10	open
SOS Galley	Casual dining · Bar	Burgers · American	90 Tallahassee St	open
Subway Subway	Quick service	Sandwiches	116 St James Ave/US 98, Express Lane	open
That Porch Off 98	Restaurant (service type not stated)		116 SE Avenue A	open
The Captain's Kitchen	Restaurant (service type not stated)	Seafood · American	410 US-98	open
The Fisherman's Wife Carrabelle	Restaurant (service type not stated)	Seafood · American	201 NW 8th St	open
The Salty Cow	Restaurant (service type not stated)		103 Marine St	open
Wild Life Conservation Comm	Restaurant (service type not stated)		287 Graham Dr	open
Two Brothers	Restaurant (service type not stated)	Seafood	275 Timber Island Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	4	—	—	—	2	SIC1987
1995	4	3	—	—	—	1	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	6	6	6	—	—	—	NAICS1997
1999	5	5	5	—	—	—	NAICS1997
2000	7	7	7	—	—	—	NAICS1997
2001	6	5	4	1	—	1	NAICS1997
2002	3	2	2	—	—	1	NAICS1997
2003	5	4	4	—	—	1	NAICS2002
2004	5	3	3	—	—	2	NAICS2002
2005	6	4	3	1	—	1	NAICS2002
2006	5	3	2	1	—	1	NAICS2002
2007	4	2	1	1	—	1	NAICS2002
2008	4	2	2	—	—	1	NAICS2007
2009	7	5	5	—	—	1	NAICS2007
2010	4	4	3	1	—	—	NAICS2007
2011	6	6	5	1	—	—	NAICS2007
2012	5	5	3	2	—	—	NAICS2012
2013	4	4	4	—	—	—	NAICS2012
2014	5	5	5	—	—	—	NAICS2012
2015	6	6	6	—	—	—	NAICS2012
2016	6	5	4	1	—	1	NAICS2012
2017	7	6	6	—	—	—	NAICS2017
2018	6	5	5	—	—	—	NAICS2017
2019	9	8	7	—	—	—	NAICS2017
2020	7	6	5	—	—	—	NAICS2017
2021	7	6	6	—	—	—	NAICS2017
2022	8	6	6	—	—	—	NAICS2022
2023	8	8	6	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32322. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
32323	2.2 mi	1	2005

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.