BMIE Market 32328

Franklin County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,409 2020–2024 ACS 5-year estimate ±486 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,790 2020–2024 ACS 5-year estimate ±202 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,149 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,110 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$80,877 2020–2024 ACS 5-year estimate ±16,089 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.4 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$941 2020–2024 ACS 5-year estimate ±114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$326,100 2020–2024 ACS 5-year estimate ±143,981 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	85.8 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32328
Restaurants per 10,000 residents	38.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-9.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.29) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	48 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32328. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.29, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.5	60	40%	+24.2
Restaurant Opportunity Score	44.3	44	35%	+15.5
Market Momentum Score	48.4	48	25%	+12.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,409	58	40%	+23.3
Median household income (ACS)	80,877	63	40%	+25.3
Households (ACS)	1,790	59	20%	+11.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	22.7	31	25%	+7.7
Population (ACS)	4,409	58	20%	+11.7
Median household income (ACS)	80,877	63	20%	+12.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.1	69	50%	+34.5
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-9.1	17	20%	+3.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (47)

By cuisine

American 10 · Seafood 10 · Coffee 7 · Dessert 6 · Ice cream / frozen desserts 6 · Pizza 5 · BBQ 4 · Bakery 3 · Sandwiches 3 · Chicken / wings 2 · Italian 2 · Mexican 2 · Burgers 1 · Cajun, Creole, Southern 1 · Juice / smoothies 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 25 · Bar 14 · Casual dining 8 · Dessert 8 · Café 6 · Coffee shop 4 · Bakery 3 · Food truck 3 · Brewery / taproom 1 · Juice, smoothie, tea 1 · Quick service 1

Name	Type	Cuisine	Address	Status
98 Eats	Restaurant (service type not stated)	Pizza · American	191 US Highway 98	open
Aunt Ebby's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	147 E Gulf Beach Dr	open
Bar 98	Bar		191 US-98	open
Bayside Coffee Co.	Coffee shop · Café	Coffee	327 US-98	open
Bayside Coffee Co.	Coffee shop	Coffee	135 W Gorrie Dr	open
Bayside Seafood Restaurant	Restaurant (service type not stated)	Seafood	500 US Highway 98	open
Beach Pit	Casual dining · Bar	Seafood · BBQ	49 W Pine Ave	open
Bigfishcafesgi	Food truck	Seafood · Sandwiches	61 E Gulf Beach Dr	open
Bill's Island Baby Tiki Bar	Bar	American	725 W Bay Shore Dr	open
BJ's Pizza and Subs	Restaurant (service type not stated)	Pizza · American	105 W Gulf Beach Dr	open
Blue Parrot Ocean Front Cafe	Café · Restaurant (service type not stated)	Coffee · Seafood	68 W Gorrie Dr	open
CaliFlorida House of AÇAÍ	Juice, smoothie, tea · Café	Juice / smoothies · Mexican · Coffee	79 E Gulf Beach Dr	open
Coffee and Cream	Coffee shop · Dessert · Café	Coffee · Ice cream / frozen desserts	101 Franklin Blvd	open
Crave Donuts	Bakery · Food truck · Dessert	Dessert · Bakery	128 E Pine Ave	open
Doc Myers Island Pub & Sports Bar	Bar		36 W Pine Ave	open
El Jalisco Eastpoint Mexican Restaurant El Jalisco Destin Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	260 US Highway 98	open
El Jalisco Mexican Restaurant Inc	Restaurant (service type not stated)		260 US Highway 98	open
Family Coastal Restaurant	Restaurant (service type not stated)	Seafood · American	379 US Highway 98	open
FatDaddy's Smokehouse and Grill	Restaurant (service type not stated) · Casual dining · Bar	Pizza · BBQ · Cajun, Creole, Southern	897 US-98	open
Forgotten Coast Cakes	Bakery · Restaurant (service type not stated)	Bakery	20 Hammock Cove Rd	open
Get The Scoop	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	5 Bay St	open
Haole Kai on SGI	Bar		5th St W	open
Healthy food	Casual dining · Restaurant (service type not stated) · Bar	American	191 US Highway 98	open
Island Espresso	Coffee shop · Café	Coffee	112 E Gulf Beach Dr	open
Island Ice	Dessert	Ice cream / frozen desserts	139 W Gorrie Dr	open
Island View Seafood Market Island View Casino Resort	Restaurant (service type not stated)	Seafood	326 Patton Dr	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	352 Us Highway 98	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	140 Franklin Blvd	open
Lynn's Quality Oysters	Restaurant (service type not stated)	Seafood · American	402 US Highway 98	open
Mangia 850	Restaurant (service type not stated) · Café	Italian · Coffee	379 US-98	open
Mango Mike's	Casual dining · Bar	American · Seafood	36 W Pine Ave	open
Paddy's Raw Bar	Bar · Casual dining	Seafood	240 3rd St E	open
Pollywhogs	Restaurant (service type not stated)	BBQ · Sandwiches · American	95 Island Dr	open
Portside Pizza	Restaurant (service type not stated)	Pizza · Italian	160 E Pine Ave	open
Red Pirate Family Grill and Oyster Bar	Casual dining · Bar	Seafood · American	236 US Highway 98	open
Sand Bar Kitchen + Tavern	Bar · Restaurant (service type not stated)	American		open
SGI Food Truck	Restaurant (service type not stated) · Food truck	Burgers	379 US Highway 98	open
St George Cantina Llc	Restaurant (service type not stated)		37 E Pine Ave # A	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	163 E Gulf Beach Dr	open
Sweet Surf	Dessert	Dessert · Ice cream / frozen desserts	117 Franklin Blvd	open
Temptation Island	Bar		472 W Gorrie Dr	open
The Hut Restaurant	Restaurant (service type not stated)		315 US Highway 98	open
The Mellow Mullet Shaved Ice	Dessert	Dessert · Ice cream / frozen desserts	65 W Gorrie Dr	open
The Red Shed Eastpoint	Casual dining · Restaurant (service type not stated) · Bar	BBQ	336 Patton Dr	open
Vincenzo's Eastpoint Pizza Company	Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar	Pizza	374 US Highway 98	open
Weber's Little Donut Shop - St. George Island	Bakery · Dessert	Dessert · Bakery	65 W Gorrie Dr	open
Harry A 's Bar & Grill	Restaurant (service type not stated)		28 W Bayshore Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	8	—	—	—	1	SIC1987
1995	9	8	—	—	—	1	SIC1987
1996	13	12	—	—	—	1	SIC1987
1997	16	15	—	—	—	1	SIC1987
1998	14	13	8	4	1	—	NAICS1997
1999	14	13	8	3	2	—	NAICS1997
2000	15	14	9	3	2	—	NAICS1997
2001	14	13	9	3	1	—	NAICS1997
2002	11	11	8	1	2	—	NAICS1997
2003	11	11	7	1	3	—	NAICS2002
2004	10	9	6	1	2	—	NAICS2002
2005	11	11	7	3	1	—	NAICS2002
2006	11	10	6	2	2	1	NAICS2002
2007	12	10	6	3	1	1	NAICS2002
2008	12	11	5	4	2	—	NAICS2007
2009	13	10	6	3	1	1	NAICS2007
2010	14	12	8	3	1	—	NAICS2007
2011	14	12	8	3	1	—	NAICS2007
2012	12	10	7	2	1	1	NAICS2012
2013	12	10	5	4	1	1	NAICS2012
2014	10	8	6	2	—	1	NAICS2012
2015	12	10	8	1	1	1	NAICS2012
2016	10	7	5	1	1	2	NAICS2012
2017	11	7	5	—	—	3	NAICS2017
2018	12	9	7	—	—	—	NAICS2017
2019	13	11	8	—	—	—	NAICS2017
2020	12	10	7	—	—	—	NAICS2017
2021	12	11	7	—	—	—	NAICS2017
2022	13	12	7	3	—	—	NAICS2022
2023	13	10	7	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32328. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.