BMIE Market 32461

Walton County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,757 2020–2024 ACS 5-year estimate ±738 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,781 2020–2024 ACS 5-year estimate ±329 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	57 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$145,706 2020–2024 ACS 5-year estimate ±21,487 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	58.1 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,607 2020–2024 ACS 5-year estimate ±241 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,095,100 2020–2024 ACS 5-year estimate ±142,245 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	14.9 sq mi Census Gazetteer 2020
Restaurants	32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32461
Restaurants per 10,000 residents	Not yet derived
Restaurant growth, 5-year	+146.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+1,500.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+1,500.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+3,100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	41 (range 34–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.8 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	99 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32461. Projection: linear trend v1, fitted 2013–2023, +2.8 restaurants per year, r² 0.88, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.4	72	40%	+29.0
Restaurant Opportunity Score	66.6	67	35%	+23.3
Market Momentum Score	99.0	99	25%	+24.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,757	56	40%	+22.4
Median household income (ACS)	145,706	96	40%	+38.2
Households (ACS)	1,781	59	20%	+11.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	1,500	100	35%	+35.0
Restaurants per 10,000 residents (lower = more room)	85.2	5	25%	+1.3
Population (ACS)	3,757	56	20%	+11.2
Median household income (ACS)	145,706	96	20%	+19.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 99 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	146.2	98	50%	+49.0
10-year restaurant growth	1,500	100	30%	+30.0
20-year restaurant growth	1,500	100	20%	+20.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (84)

By cuisine

American 20 · Coffee 17 · Dessert 8 · Seafood 8 · Breakfast 7 · Italian 6 · Pizza 6 · Bakery 5 · Ice cream / frozen desserts 5 · Juice / smoothies 5 · Healthy / salads / bowls 4 · Latin American (other) 4 · Mexican 4 · Japanese 3 · Sushi 3 · Asian 2 · BBQ 2 · Burgers 2 · Cajun, Creole, Southern 2 · European 2 · Sandwiches 2 · Chicken / wings 1 · French 1 · Spanish / tapas 1 · Steakhouse 1 · Tea / bubble tea 1 · Vegetarian 1

By type

Restaurant (service type not stated) 55 · Bar 20 · Café 15 · Dessert 11 · Coffee shop 9 · Casual dining 8 · Juice, smoothie, tea 6 · Bakery 5 · Quick service 3 · Fast casual 2

Name	Type	Cuisine	Address	Status
30a Burger	Restaurant (service type not stated)		12805 Us Highway 98 E Unit E101	open
30A Coffee Roasters	Coffee shop · Restaurant (service type not stated) · Café	Coffee	Seacrest Sundries, 10343 E County Highway 30A	open
30A Daiquiris	Restaurant (service type not stated) · Bar · Casual dining	Italian · American	10343 E County Hwy 30A	open
3rd Cup	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	16 S Barrett Square #5c	open
Aja 30A	Restaurant (service type not stated)		12805 Hwy 98 Unit T-101	open
Amavida Coffee Roasters Amavida Coffee	Coffee shop · Café	Coffee · American	104 N Barrett Square	open
Ambrosia 30A Prime Seafood & Steaks	Restaurant (service type not stated)	Seafood · Steakhouse · American	75 Origins Main St	open
Amigos 30A Mexican Kitchen	Restaurant (service type not stated)	Mexican · Italian · Pizza · Latin American (other)	12805 US-98 Ste R 101	open
Bahama Buck's - Inlet Beach (Watersound Town Center)	Dessert · Restaurant (service type not stated)	Dessert	11299 US Highway 98 E Unit C 106	open
Beach & Brew on 30A	Bar		10343 E County Hwy 30A Building F110	open
Beach Cow Creamery - Seacrest Beach, 30a	Dessert	Ice cream / frozen desserts	10343 E County Hwy 30A	open
Beachside Burger Company	Restaurant (service type not stated)	Burgers · American	3 at Peddler's Pavilion, 10343 E County Hwy 30A Hut	open
Big Bad Breakfast Big Bad Breakfast - Florence	Restaurant (service type not stated)	Breakfast · American	10711 E County Hwy 30A	open
Bruno's Pizza	Restaurant (service type not stated)	Pizza · Italian	6652 E County Hwy 30A	open
Café Aroma	Café · Restaurant (service type not stated) · Coffee shop	Coffee	13625 US-98	open
Caliza Restaurant	Restaurant (service type not stated)	Seafood · American	23 Nonesuch Way	open
Camp Creek Golf Club	Restaurant (service type not stated)		133 S Watersound Pkwy	open
Canopy Road Cafe	Restaurant (service type not stated)	Breakfast	12805 US Highway 98 E	open
Charlie's Café	Café · Restaurant (service type not stated) · Coffee shop	Coffee	46 N Barrett Square #101	open
Charlie's Delights	Bakery · Dessert	Dessert · Bakery	67 North Somerset Unit 102	open
Chicken Salad Chick Chicken Salad Chick	Restaurant (service type not stated) · Fast casual	Chicken / wings · Healthy / salads / bowls · Cajun, Creole, Southern	10343 E County Highway 30A	open
Corchis Capital, Inc.	Restaurant (service type not stated)		12805 Us Highway 98 E Unit R101	open
Courtyard Wine & Cheese	Bar		66 Main Street	open
Cowgirl Kitchen	Restaurant (service type not stated)	American	54 Main St	open
Crabby Steve's	Restaurant (service type not stated)	American · Seafood	10254 E County Highway 30A	open
Crabby Steves	Restaurant (service type not stated) · Bar	Seafood	8900 E County Highway 30A	open
Crave Roadside Burgers	Quick service	Burgers · American	14 Hub Ln	open
Creative Crepes	Café	Breakfast · Coffee	10343 E County Hwy 30A	open
Cuvee 30A	Restaurant (service type not stated)	European · American	12805 US Highway 98 E	open
Decadent Coffee 30A -The Back Door	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	10343 E County Highway 30A	open
DecadentDesserts30A	Restaurant (service type not stated)	American · Breakfast	30Avenue	open
Donut Hole	Bakery · Dessert	Dessert · Bakery	12983 US-98 E	open
Dunesider Grill & Market	Café · Restaurant (service type not stated)	Coffee · American	95 Compass Point Way S	open
Edward's Fine Food And Wine	Restaurant (service type not stated)	American	66 Main St	open
Effin Egg	Restaurant (service type not stated)	Breakfast	13123 E Emerald Coast Pkwy Ste C	open
Fonville Press	Café · Restaurant (service type not stated)	Coffee	23 Somerset Street	open
Freshii	Juice, smoothie, tea · Restaurant (service type not stated) · Quick service	Juice / smoothies · Vegetarian · Healthy / salads / bowls · Breakfast	12805 U S 98 h101	open
friends 30A Burger Bar	Restaurant (service type not stated)		11285 US-98 Unit A102	open
George's At Alys Beach	Restaurant (service type not stated) · Casual dining · Bar	American	30 N Castle Harbour Dr.	open
Ghost Crab Pizza	Restaurant (service type not stated)	Pizza · Italian	13123 E Emerald Coast Pkwy Suite C	open
Goatfeathers at 30Avenue	Café	Seafood · Coffee	12805 US-98 Ste O101	open
Havana Beach Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		63 Main St	open
Hooked Sea to Table	Restaurant (service type not stated)	Seafood · Sandwiches	7000 E County Hwy 30A	open
Jersey Mike's Subs Jersey Mike's Subs	Restaurant (service type not stated)	Sandwiches	11299 US-98 Unit C-106	open
Kickstand Bar	Bar		10343 E County Hwy 30A	open
Kilwins Ice Cream - Chocolate - Fudge Kilwins	Dessert	Dessert · Ice cream / frozen desserts	8 Georgetown Ave	open
La Crema	Bar	Spanish / tapas · Latin American (other)	38 Main St	open
LaCo	Restaurant (service type not stated) · Casual dining · Bar	Latin American (other)	10343 E County Hwy 30A	open
Local smoke	Restaurant (service type not stated)	BBQ · American	45 Hub Ln	open
Marble Slab Creamery Marble Slab Creamery	Dessert	Ice cream / frozen desserts · Dessert	12805 US-98 Ste B101	open
Marco's Pizza Marco's Pizza	Quick service		11285 US-98	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	11285 US Hwy 98E, Ste A 100	open
Market 27	Restaurant (service type not stated)	Breakfast	10343 E County Highway 30A	open
Mr Freeze	Dessert · Restaurant (service type not stated) · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	10 Hub Ln	open
Nectar Coffee & Wine	Restaurant (service type not stated) · Bar	Mexican · BBQ · American · Cajun, Creole, Southern	24 Hub Ln	open
Nigels Bananas	Dessert · Restaurant (service type not stated)	Dessert	50 Origins Main St	open
O-Ku O-Ku	Restaurant (service type not stated)	Japanese · Sushi · Asian	27 Admiralty Row	open
Obscure Wine Company	Bar		12805 US-98	open
Pescado	Restaurant (service type not stated) · Casual dining · Bar	Seafood · Mexican · Latin American (other) · American	74 Town Hall Rd #4b	open
Pizza by the Sea Pizza by the Sea	Restaurant (service type not stated)	Pizza · Italian	10343 E County Hwy 30A Unit 114	open
Playa Bowls Playa Bowls	Juice, smoothie, tea · Fast casual · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	58 Main St	open
Proper Restaurant & Bar	Casual dining · Restaurant (service type not stated) · Bar		12805 US-98 E101	open
Raw & Juicy Alys Beach	Café · Restaurant (service type not stated)	Coffee · American	147 West La Garza Lane	open
Restaurant Paradis	Restaurant (service type not stated)	French · European	82 S Barrett Square	open
Scout Sports Tavern	Restaurant (service type not stated) · Bar		50 Main St	open
Shades Inlet Inc	Restaurant (service type not stated)		10952 E County Highway 30A	open
Shaka Sushi and Cocktail Bar	Bar	Japanese · Sushi	13625 E Emerald Coast Pkwy	open
Shore Thing Cigars	Bar		37 Hub Ln	open
Smallcakes	Bakery	Bakery	10343 E County Highway 30A	open
Starbucks	Coffee shop	Coffee	74 Origins Main St	open
Summer Kitchen Cafe	Café · Restaurant (service type not stated)	Coffee · American	78 Main St	open
Sweet Henrietta's	Bakery · Dessert	Bakery · Dessert	26 Origins Main St	open
Taco Cowboy	Restaurant (service type not stated)	Mexican	10343 E County Highway 30A	open
The Citizen	Casual dining · Bar	Seafood	20 Mark Twain Ln	open
The Fairy Kitchen on 30A	Bakery	Bakery · Healthy / salads / bowls	Watersound Town Center Farmers Market, 85 Main St	open
The Gallery Bar	Bar		9961 E County Highway 30A	open
The Sugar Shak	Dessert	Ice cream / frozen desserts · Dessert	5 Main St suite 2a	open
The Sweet Peddler	Dessert		10343 E County Highway 30A	open
Ticheli's Pizza	Restaurant (service type not stated)	Pizza · Italian	10343 E County Hwy 30A	open
Water House Coffee Company	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	8377 E County Hwy 30A	open
Waterhouse Provisions	Bar · Restaurant (service type not stated) · Coffee shop	Coffee	8377 E County Highway 30A	open
Watersound Village Market Cafe + Bar	Casual dining · Restaurant (service type not stated) · Café · Bar	Coffee	86 N Watersound Parkway	open
Wild Olives	Restaurant (service type not stated)	American	104 N Barrett Sq	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	11291 US Hwy 98 E	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
2002	1	1	1	—	—	—	NAICS1997
2003	2	2	2	—	—	—	NAICS2002
2004	2	2	2	—	—	—	NAICS2002
2005	3	3	3	—	—	—	NAICS2002
2006	2	2	2	—	—	—	NAICS2002
2007	3	3	3	—	—	—	NAICS2002
2008	1	1	1	—	—	—	NAICS2007
2011	3	2	2	—	—	—	NAICS2007
2012	5	4	2	1	1	—	NAICS2012
2013	3	2	1	1	—	—	NAICS2012
2014	5	5	4	1	—	—	NAICS2012
2015	5	5	5	—	—	—	NAICS2012
2016	5	5	3	1	1	—	NAICS2012
2017	7	7	5	—	—	—	NAICS2017
2018	13	13	9	3	—	—	NAICS2017
2019	17	16	11	—	3	—	NAICS2017
2020	21	18	10	4	4	—	NAICS2017
2021	19	15	7	4	4	—	NAICS2017
2022	33	28	19	4	5	—	NAICS2022
2023	37	32	25	—	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32461. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.