BMIE Market 32539

Okaloosa County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	33,290 2020–2024 ACS 5-year estimate ±1,432 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,835 2020–2024 ACS 5-year estimate ±602 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,079 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,837 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$74,369 2020–2024 ACS 5-year estimate ±3,342 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,391 2020–2024 ACS 5-year estimate ±149 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$286,200 2020–2024 ACS 5-year estimate ±13,921 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	127.9 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32539
Restaurants per 10,000 residents	1.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+100.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+233.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+400.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+900.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 6–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.48) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	85 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	88 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	97 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32539. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.48, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.7	76	40%	+30.3
Restaurant Opportunity Score	87.9	88	35%	+30.8
Market Momentum Score	97.3	97	25%	+24.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	33,290	91	40%	+36.3
Median household income (ACS)	74,369	54	40%	+21.6
Households (ACS)	11,835	89	20%	+17.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	233.3	99	35%	+34.6
Restaurants per 10,000 residents (lower = more room)	3	97	25%	+24.4
Population (ACS)	33,290	91	20%	+18.2
Median household income (ACS)	74,369	54	20%	+10.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 97 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	100	96	50%	+48.0
10-year restaurant growth	233.3	99	30%	+29.6
20-year restaurant growth	400	98	20%	+19.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

Bakery 4 · Coffee 3 · Mexican 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Pizza 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 10 · Bar 6 · Bakery 4 · Café 3 · Quick service 3 · Casual dining 2 · Winery / distillery / taproom 2 · Coffee shop 1 · Dessert 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Boo-shaw Bakery Inc.	Bakery	Bakery	580 E Pine Ave	open
Brooklyn Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		397 E James Lee Blvd	open
Chrisman Creek Annex	Bar		4602 Scarlet Dr	open
Claire's Vineyard, Crestview, Florida	Winery / distillery / taproom			open
Coach-n-four Of Crestview-north Llc	Restaurant (service type not stated)		114 John King Rd	open
Dolce Forno	Restaurant (service type not stated) · Café	Italian · Coffee	436 E James Lee Blvd	open
El Paso Tacos & Tequila	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1025 Industrial Dr	open
Flowers Baking Co Flowers' discount Bakery Store	Bakery	Bakery	148 John King Rd	open
Healing Harvest Farmstand	Bakery	Bakery	3282 Fairview Ave	open
Home Loaf Sourdough	Bakery	Bakery	5787 Dogwood Dr E	open
Imperial Nutrition	Café · Juice, smoothie, tea	Coffee · Juice / smoothies · Healthy / salads / bowls	128 John King Rd	open
Jmf Crestview Development Llc	Restaurant (service type not stated)		1025 Industrial Dr	open
Johnny OQuigleys Sat Brunch + Sun Brunch + Outdoor Patio	Bar · Restaurant (service type not stated)		1025 Industrial Dr	open
La Rumba Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	100 John King Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	5353 S Ferdon Blvd	open
Little Haven Coffee	Coffee shop · Food truck · Café	Coffee	697 N Ferdon Blvd	open
Rocket Fizz	Dessert		1375 N Ferdon Blvd	open
Samuel's Roadhouse	Restaurant (service type not stated)	Steakhouse · Seafood · BBQ	114 John King Rd	open
Tasty Burger	Quick service		196 Wainwright Dr	open
The Dragon’s Lair	Bar		265 Cassady Ln	open
Thornton Farmhouse Pub and Grill	Bar · Casual dining		1219 Sunshine Dr	open
Timber Creek Distillery	Winery / distillery / taproom		6451 Lake Ella Rd	open
Wings Of Fire	Bar · Restaurant (service type not stated) · Quick service	Chicken / wings	397 East James Lee Boulevard	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	3	2	1	1	—	—	NAICS1997
1999	3	1	1	—	—	1	NAICS1997
2000	5	4	1	2	—	—	NAICS1997
2001	8	7	5	2	—	—	NAICS1997
2002	3	2	2	—	—	—	NAICS1997
2003	3	2	2	—	—	—	NAICS2002
2004	6	2	1	1	—	—	NAICS2002
2005	8	3	1	2	—	1	NAICS2002
2006	8	3	2	1	—	1	NAICS2002
2007	6	3	2	1	—	—	NAICS2002
2008	6	3	3	—	—	—	NAICS2007
2009	6	4	4	—	—	—	NAICS2007
2010	6	4	4	—	—	—	NAICS2007
2011	7	5	4	1	—	—	NAICS2007
2012	5	3	3	—	—	—	NAICS2012
2013	5	3	3	—	—	—	NAICS2012
2014	6	4	4	—	—	—	NAICS2012
2015	7	6	4	2	—	—	NAICS2012
2016	6	5	3	2	—	—	NAICS2012
2017	5	4	3	—	—	—	NAICS2017
2018	6	5	4	—	—	—	NAICS2017
2019	8	7	4	3	—	—	NAICS2017
2020	4	4	—	—	—	—	NAICS2017
2021	7	5	3	—	—	—	NAICS2017
2022	8	7	4	—	—	—	NAICS2022
2023	12	10	6	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32539. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.