BMIE Market 32569

Okaloosa County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,063 2020–2024 ACS 5-year estimate ±819 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,030 2020–2024 ACS 5-year estimate ±346 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,235 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,238 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$77,718 2020–2024 ACS 5-year estimate ±7,699 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,597 2020–2024 ACS 5-year estimate ±148 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$326,000 2020–2024 ACS 5-year estimate ±19,946 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.1 sq mi Census Gazetteer 2020
Restaurants	32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32569
Restaurants per 10,000 residents	28.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+23.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+3.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 37–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.66) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	55 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	68 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	35 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32569. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.66, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.8	68	40%	+27.1
Restaurant Opportunity Score	55.5	56	35%	+19.4
Market Momentum Score	35.1	35	25%	+8.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,063	73	40%	+29.4
Median household income (ACS)	77,718	59	40%	+23.6
Households (ACS)	5,030	74	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	23.1	66	35%	+23.0
Restaurants per 10,000 residents (lower = more room)	26.5	24	25%	+6.1
Population (ACS)	12,063	73	20%	+14.7
Median household income (ACS)	77,718	59	20%	+11.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.6	20	50%	+9.9
10-year restaurant growth	23.1	66	30%	+19.7
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (90)

By cuisine

American 12 · Coffee 11 · Pizza 9 · Mexican 7 · Sandwiches 7 · Bakery 6 · Juice / smoothies 5 · Asian 4 · Burgers 4 · Dessert 4 · Ice cream / frozen desserts 4 · Thai 4 · Italian 3 · Southwestern / Tex-Mex 3 · Breakfast 2 · Caribbean 2 · Greek 2 · Healthy / salads / bowls 2 · Latin American (other) 2 · BBQ 1 · Brazilian 1 · Cajun, Creole, Southern 1 · European 1 · French 1 · Hawaiian / Pacific 1 · Japanese 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Peruvian 1 · Seafood 1 · Steakhouse 1 · Sushi 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 49 · Quick service 17 · Bar 10 · Café 9 · Dessert 8 · Bakery 6 · Coffee shop 6 · Food truck 6 · Juice, smoothie, tea 5 · Casual dining 3 · Brewery / taproom 2 · Specialty food shop 2 · Other 2

Name	Type	Cuisine	Address	Status
380 Peruvian Bistro	Restaurant (service type not stated)	Peruvian	144 Mary Esther Blvd	open
850 Craft Reserve	Bar · Brewery / taproom		330B Mary Esther Blvd	open
Aegean Express Aegean Restaurant Miramar Beach	Restaurant (service type not stated)	Greek · Mediterranean · European	2351 US-98	open
All American Heroes	Specialty food shop · Quick service	Sandwiches · American	419 Page Bacon Rd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	1400 W Highway 98	open
Bagel My Day	Bakery	Bakery	144 Mary Esther Blvd Ste 12	open
Bamboo's Jamaican Restaurant	Restaurant (service type not stated)	Caribbean	236 W Miracle Strip Pkwy	open
Beach Castle Burgers	Restaurant (service type not stated)	Burgers	461 Ranger Rd Ste 5	open
Benjarong Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	140 E Miracle Strip Pkwy	open
Bippys By The Beach	Dessert · Quick service	Ice cream / frozen desserts	421 Mary Esther Blvd	open
Bishops Coffee And Tea	Café	Coffee	2387 Hwy 98 West	open
Bon Appetit	Bakery · Quick service · Café	Bakery · French · Coffee	420 Mary Esther Blvd	open
Breeze Donuts and Kolaches	Bakery · Dessert	Dessert · Bakery	2387 US-98 Unit B	open
Buh's Bbq	Food truck		330 Mary Esther Blvd Ste B	open
Caribbean Jerk On Wheels	Restaurant (service type not stated)	Caribbean	331 Mary Esther Blvd	open
County Line Pizza & Pub	Restaurant (service type not stated)	Pizza	3176 US-98	open
Crust Pizzaria	Restaurant (service type not stated)		433 Page Bacon Rd	open
Da Matteo Ristorante Pizzeria	Restaurant (service type not stated)	Italian · Pizza	3176 W Highway 98	open
Da Nang Vietnamese Cuisine	Restaurant (service type not stated)	Vietnamese · Asian	331 Mary Esther Blvd	open
Daddy's the Place for Ribs	Restaurant (service type not stated)	Thai	140 Miracle Strip Pkwy	open
DC’s Lambeau Lounge South	Bar			open
Delicias de Copan	Restaurant (service type not stated)	Latin American (other)	208 Mary Esther Blvd	open
Delicias de copan	Restaurant (service type not stated) · Bar		251 Mary Esther Blvd	open
El Paso	Restaurant (service type not stated)	Mexican · Latin American (other)	480 Mary Esther Blvd	open
El Taco-t	Food truck		3393 W Highway 98	open
Emerald Coast Beer Trail	Bar · Brewery / taproom		511 Fallin Waters Dr	open
Emerald Coast Chocolate	Dessert	Dessert	300 Mary Esther Blvd Ste 9	open
Fernweh Coffee Roastery	Coffee shop · Café	Coffee	217 Page Bacon Rd Ste 1	open
Fresh Cravez	Juice, smoothie, tea	Juice / smoothies · Vegetarian · Healthy / salads / bowls	1050 Bryn Mawr Blvd	open
Ginny's Place	Bar		126 E Miracle Strip Pkwy	open
Golden Dragon Restaurant	Restaurant (service type not stated)		510 Mary Esther Blvd	open
Happy Donut	Restaurant (service type not stated)	Breakfast	2401-2421 U.S. 98	open
Hhfw Martin Investments, Llc	Restaurant (service type not stated)		421 Mary Esther Blvd	open
Hickory River Smokehouse	Restaurant (service type not stated)	BBQ	321 Mary Esther Blvd	open
Horton's Throwback Cafe	Café · Restaurant (service type not stated)	Coffee · Pizza	217 Page Bacon Rd Ste 5	open
Hot Head Burritos Hot Head Burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	421 Mary Esther Blvd	open
Hungry Howie's Hungry Howie's	Restaurant (service type not stated)	Pizza · American	180 Mary Esther Blvd	open
Hurlburt Field Dining Facilities - DFAC	Restaurant (service type not stated) · Other		123 Howie Walters Rd	open
J.C. Seafood House	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	321 Mary Esther Blvd	open
Kalai's Hawaiian Kitchen	Restaurant (service type not stated)	Hawaiian / Pacific	2351 W Highway 98	open
Krystal Krystal	Quick service	Burgers · American	164 Mary Esther Blvd	open
La Casa Bianca	Restaurant (service type not stated)	Pizza	2504 US-98	open
Lennys Grill & Subs Lennys Subs	Restaurant (service type not stated) · Casual dining · Bar	American	208 Mary Esther Blvd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	251 Mary Esther Blvd	open
Little Italy Pizza Pasta Salad	Quick service · Restaurant (service type not stated)	Pizza	300 Mary Esther Blvd	open
Maravillas Ice Cream	Dessert · Food truck	Ice cream / frozen desserts · Mexican	251 Mary Esther Blvd	open
Mario's Restaurant	Restaurant (service type not stated)	Italian · American	2504 US-98	open
Mary Esther, FL Krystal	Quick service		164 Mary Esther Blvd.	open
McDonald's McDonald's	Quick service	Burgers · American	440 Mary Esther	open
McDonald's McDonald's	Quick service	Burgers · American	2199 W Highway 98	open
NJOY THAI FOOD	Restaurant (service type not stated)	Thai · Asian	217 Page Bacon Rd	open
Olé Guacamole	Food truck	Southwestern / Tex-Mex · Mexican	210 NW Hollywood Blvd	open
Orange Julius	Dessert	Ice cream / frozen desserts	300 Mary Esther Blvd Ste 36	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	350 Mary Esther Blvd	open
Patriot Technologies Nwf Inc	Restaurant (service type not stated)		5 Lane Dr Ste E	open
Pedros Tacos and Tequila Bar	Bar	Mexican	315 Mary Esther Blvd	open
Phantom Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	101 W Miracle Strip Pkwy	open
Phat boys BBQ	Food truck		35 Overstreet Dr	open
Pizza Hut Express	Restaurant (service type not stated)	Pizza	250 E Miracle Strip Pkwy	open
Polly's Baked Delights	Bakery · Dessert	Bakery · Dessert	2329 FL-30	open
Power Nutrition herbalife	Juice, smoothie, tea	Juice / smoothies	251 Mary Esther blvd suit A8	open
Pretzel Twister	Restaurant (service type not stated)	American	300 Mary Esther Blvd #34	open
Schlotzsky's	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	180 Mary Esther Blvd	open
Smoothie King Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	330 Mary Esther Blvd SUITE C	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	471 Mary Esther Blvd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	340 Mary Esther Blvd	open
Starbucks Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	114 Lielmanis Ave	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	250 E Miracle Strip Pkwy	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	250 E Miracle Strip Pkwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	421 Mary Esther Blvd	open
Subway Subway	Quick service	Sandwiches	421 Mary Esther Blvd, Dolphin Plaza	open
SUBWAY	Other	Sandwiches	2385-2399 U.S. 98	open
Taco Bell Taco Bell	Quick service	Mexican	435 Mary Esther Blvd	open
Taste of Summer	Juice, smoothie, tea · Café	Juice / smoothies · Coffee · Brazilian	3395 W Highway 98	open
Tee Luck Lounge	Bar		144 Miracle Strip Pkwy	open
Tequilas vip bar and grill	Casual dining · Restaurant (service type not stated) · Bar	American	251 Mary Esther Blvd	open
Thai Noodle Place	Restaurant (service type not stated)	Thai · Noodles / ramen / pho · Asian	1360 US-98	open
The Coastal Crumb	Bakery · Dessert	Bakery · Dessert	467 Sandy Ridge Cir	open
The Coffee Bean & Tea Leaf	Coffee shop	Coffee	300 Mary Esther Blvd Ste 70	open
The Leaf and Lager Room	Bar		315 Hollywood Blvd E	open
Tj's Chillin' Treats	Dessert	Ice cream / frozen desserts	144 Mary Esther Blvd Ste 12	open
Trakas Wings	Quick service · Restaurant (service type not stated) · Food truck		101 W Miracle Strip Pkwy	open
Tropical Smoothie Cafe	Restaurant (service type not stated)		415 Mary Esther Blvd	open
Waffle House Waffle House	Casual dining	Breakfast · American	2060 W Highway 98	open
Wendy's	Quick service		300 Mary Esther Blvd	open
Wiley's New York Style Pizza	Restaurant (service type not stated)	Pizza · Italian	433 Page Bacon Rd	open
Yiota's Greek Deli	Restaurant (service type not stated)	Greek	130 W Miracle Strip Pkwy	open
Yummy Japanese Steakhouse	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	2387 US-98	open
Downtime Pizza	Restaurant (service type not stated)	Pizza	1056 Bryn Mawr Blvd	closed
Thai Soco	Restaurant (service type not stated)		100 W Miracle Strip Pkwy	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	33	31	—	—	—	2	SIC1987
1995	33	31	—	—	—	2	SIC1987
1996	35	30	—	—	—	5	SIC1987
1997	37	33	—	—	—	4	SIC1987
1998	37	34	13	17	3	3	NAICS1997
1999	35	33	11	18	3	2	NAICS1997
2000	36	33	12	17	3	2	NAICS1997
2001	35	34	11	18	3	1	NAICS1997
2002	35	31	10	17	3	4	NAICS1997
2003	34	32	11	15	5	2	NAICS2002
2004	33	29	9	14	5	4	NAICS2002
2005	33	29	9	15	4	4	NAICS2002
2006	34	30	10	16	3	4	NAICS2002
2007	33	30	9	15	5	3	NAICS2002
2008	34	30	7	18	4	4	NAICS2007
2009	33	30	7	17	6	3	NAICS2007
2010	35	32	7	20	5	3	NAICS2007
2011	34	32	9	18	5	2	NAICS2007
2012	29	28	8	15	5	1	NAICS2012
2013	27	26	7	14	5	1	NAICS2012
2014	29	28	8	15	5	1	NAICS2012
2015	30	30	9	16	5	—	NAICS2012
2016	30	30	8	17	5	—	NAICS2012
2017	33	32	6	20	6	—	NAICS2017
2018	36	35	7	24	4	—	NAICS2017
2019	39	36	8	23	5	—	NAICS2017
2020	38	36	5	25	6	—	NAICS2017
2021	41	39	10	23	6	—	NAICS2017
2022	41	38	10	22	6	—	NAICS2022
2023	35	32	9	17	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32569. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
32544	1.2 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.