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BMIE Market 32578

Okaloosa County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)34,738
2020–2024 ACS 5-year estimate ±1,546 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households13,668
2020–2024 ACS 5-year estimate ±729 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count30,108
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units13,293
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$108,972
2020–2024 ACS 5-year estimate ±3,959 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.1
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,863
2020–2024 ACS 5-year estimate ±137 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$447,700
2020–2024 ACS 5-year estimate ±16,406 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area23.4 sq mi
Census Gazetteer 2020
Restaurants65
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32578
Restaurants per 10,000 residents17.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+8.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+44.4%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+41.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+116.7%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202873 (range 69–78)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.7 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score78 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score89 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score73 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score68 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score89.48940%+35.8
Restaurant Opportunity Score73.37335%+25.7
Market Momentum Score68.36825%+17.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 89 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)34,7389240%+36.6
Median household income (ACS)108,9728640%+34.4
Households (ACS)13,6689220%+18.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 73 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth44.47935%+27.6
Restaurants per 10,000 residents (lower = more room)18.74125%+10.2
Population (ACS)34,7389220%+18.3
Median household income (ACS)108,9728620%+17.2
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth8.36650%+32.8
10-year restaurant growth44.47930%+23.6
20-year restaurant growth41.35920%+11.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (142)

By cuisine

American 26 · Coffee 20 · Pizza 17 · Sandwiches 11 · Dessert 10 · Mexican 9 · Asian 8 · Bakery 7 · Burgers 7 · Italian 7 · Seafood 7 · Cajun, Creole, Southern 6 · Breakfast 5 · Chicken / wings 5 · Juice / smoothies 5 · Healthy / salads / bowls 4 · Ice cream / frozen desserts 4 · Chinese 3 · Japanese 3 · Latin American (other) 3 · Southwestern / Tex-Mex 3 · Sushi 3 · BBQ 2 · Hawaiian / Pacific 2 · Thai 2 · African 1 · Caribbean 1 · Cuban 1 · European 1 · Indian 1 · Vegetarian 1

By type

Restaurant (service type not stated) 84 · Quick service 29 · Bar 17 · Café 15 · Casual dining 15 · Coffee shop 12 · Dessert 10 · Bakery 8 · Specialty food shop 5 · Juice, smoothie, tea 5 · Brewery / taproom 2 · Delivery-focused 2 · Food truck 2 · Buffet 1 · Other 1

NameTypeCuisineAddressStatus
3rd Planet BrewingBrewery / taproom · Bar1400 E John Sims Pkwyopen
4 AmigosRestaurant (service type not stated)Mexican4550 E Hwy 20 Ste Dopen
7 Brew CoffeeCoffee shopCoffee1162 John Sims Pkwyopen
Andrea's Key Lime PiesDessertDessert113 Bailey Dr Ste 2open
Asian IchibanRestaurant (service type not stated)Asian1548 John Sims Pkwy Eopen
Bamboo Sushi and Hibachi Bamboo SushiRestaurant (service type not stated)Japanese · Sushi · Asian117 W John Sims Pkwyopen
Baskin-Robbins Baskin-RobbinsDessertIce cream / frozen desserts · Dessert1152 E John Sims Pkwyopen
Bayou PubBrewery / taproom · Bar120 Partin Dr Nopen
Beef 'O' Brady'sRestaurant (service type not stated)American4538 E Highway 20open
Big Orange House Coffee RoastersCafé · Coffee shopCoffee4652 E Highway 20open
Black Rifle Coffee Company Black Rifle Coffee CompanyCoffee shop · CaféCoffee510 W John Sims Pkwyopen
Blue Collar CafeCafé · BakeryCoffee · Breakfast · Bakery314 Bayshore Dropen
Blue Water BayRestaurant (service type not stated) · Specialty food shop · BakeryBakery4586 E Highway 20open
Bluewater Bay ClubhouseRestaurant (service type not stated)Seafoodopen
Bluewater Bay ResortRestaurant (service type not stated)Breakfast2000 Bluewater Blvdopen
Brothers KitchenRestaurant (service type not stated) · Casual dining · BarAmerican4538 E Highway 20open
Brozinni's PizzeriaRestaurant (service type not stated)Pizza · Italian144 Palm Blvd Nopen
Burger KingQuick service297 John Sims Pkwy Eopen
Bush Of Nwf, IncRestaurant (service type not stated)406 John Sims Pkwy Eopen
Cafe BienvilleCafé · Coffee shopCoffee · Breakfast777 E John Sims Pkwyopen
Cafe BienvilleRestaurant (service type not stated)314 Bayshore Dropen
Cafe LiquidCoffee shopCoffee772 W John Sims Parkwayopen
Cafe RicoCaféCoffee · Latin American (other) · Cuban1053 E John Sims Pkwyopen
Chapala Authentic Mexican Restaurant and Grill NicevilleCasual dining · BarMexican · Latin American (other)1027 E John Sims Pkwyopen
Chick-fil-A Chick-fil-AQuick serviceChicken / wings · American1348 John Sims Pkwy Eopen
Ciao Bella Pizza and Bella Blue BarRestaurant (service type not stated)Italian · Pizza4400 E Highway 20open
Coffee ShoppeCoffee shopCoffee593 John Sims Pkwy Wopen
Compass Rose Restaurant & Bar IncRestaurant (service type not stated)1005 College Blvd W Ste Aopen
Cosmos Unlimited LlcRestaurant (service type not stated)821 Bayshore Dropen
Cove Marine IncRestaurant (service type not stated)290 Yacht Club Dropen
Crumbl - NicevilleDessert · Restaurant (service type not stated) · BakeryDessert · Bakery1552 E John Sims Pkwyopen
Dairy Queen Grill & Chill Dairy QueenQuick service · DessertIce cream / frozen desserts · Dessert406 E John Sims Pkwyopen
Danny's Fried ChickenQuick serviceChicken / wings · Cajun, Creole, Southern408 SR-20open
Dockside Cafe & Oyster BarRestaurant (service type not stated)Seafood · Cajun, Creole, Southern821 Bayshore Dropen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza4563 Hwy 20 Eopen
Fatboys Fatboys- Destin FLRestaurant (service type not stated)American · Burgers1548 E John Sims Pkwyopen
Firehouse Subs Firehouse SubsQuick serviceSandwiches · American1358 John Sims Pkwy.open
First Choice BuffetBuffet · Restaurant (service type not stated)4585 E Hwy 20 #150open
Freda’s DelightRestaurant (service type not stated)African30 Garden Lnopen
French Quarter GrillRestaurant (service type not stated)Cajun, Creole, Southern · American · Seafood714 Howell Rdopen
Fresh GreeceRestaurant (service type not stated)Pizza339 John Sims Pkwy Wopen
Frios On The Emerald CoastDessertDessert1005A John Sims Pkwy Eopen
front porchRestaurant (service type not stated)American306 Bayshore Dropen
FUEL BurgerRestaurant (service type not stated) · Food truck · Quick serviceAmerican120 N Partin Dropen
Helen Back AgainRestaurant (service type not stated)Pizza1128 John Sims Pkwy Eopen
Herbalife - Daily Dose NutritionJuice, smoothie, tea · CaféHealthy / salads / bowls · Juice / smoothies · Coffee4550 FL-20 Ste hopen
Hicks Seafood INC.Restaurant (service type not stated)Seafood1703 18th Stopen
Honeybee Ice Cream & ArcadeDessertIce cream / frozen desserts · Dessert703 E John Sims Pkwyopen
Hong Kong Chinese RestaurantRestaurant (service type not stated)Chinese · Asian4542 E Highway 20open
Hungry Howies Pizza Hungry Howie'sRestaurant (service type not stated) · Delivery-focused · Quick servicePizza1144 John Sims Pkwy Eopen
Hurricane Grill & Wings-nicevilleRestaurant (service type not stated)American4579 E Highway 20 Ste 2open
Hwy 20 - Niceville WhataburgerQuick service4450 E HIGHWAY 20open
Jeremiah's Italian Ice Jeremiah's Italian IceDessertDessert · Ice cream / frozen desserts1198 E John Sims Pkwyopen
Jersey Mike's Jersey Mike's SubsQuick service · Specialty food shopSandwiches1384 E John Sims Pkwyopen
Jim and Nick's Jim 'N Nick'sRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American1052 E John Sims Pkwyopen
Jin Jin Chinese RestaurantRestaurant (service type not stated)Chinese · Asian1132 E John Sims Pkwy #2204open
Joey Tomato'sRestaurant (service type not stated)Italian1146 John Sims Pkwy Eopen
JoJo's Coffee and GoodnessCoffee shop · CaféCoffee4652 E Hwy 20 #102open
KFC KFCQuick service · Restaurant (service type not stated)Chicken / wings205 W John Sims Pkwyopen
Kiin CaféRestaurant (service type not stated)4504 E Highway 20open
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings13530 S Greeno Roadopen
L J Schooners Dockside RestaurantRestaurant (service type not stated) · Casual dining · BarSeafood · American290 Yacht Club Dropen
Landsharks Pizza CompanyRestaurant (service type not stated)Pizza1128 John Sims Pkwy Eopen
Lemonberry LemonadesFood truck · Juice, smoothie, teaJuice / smoothies1053 E John Sims Pkwyopen
Lennys Grill & SubsSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches4550 E Highway 20open
Lion's ChoiceRestaurant (service type not stated)American4563 E Highway 20open
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza4550 E Hwy 20open
Little Caesars PizzaRestaurant (service type not stated)Pizza1067 John Sims Pkwy Eopen
Lost Pizza Co. Niceville Lost Pizza Co. IndianolaRestaurant (service type not stated)Pizza1128 John Sims Pkwy Eopen
Luke's Original Italian BeefRestaurant (service type not stated)American · Sandwiches · Italian1552 John Sims Pkwy Eopen
Marco's Pizza Marco's PizzaRestaurant (service type not stated)Pizza · Italian1554 E John Sims Pkwyopen
Marco's Pizza Marco's PizzaQuick service1554 John Sims Pkwy Eopen
McAlister's Deli McAlister's DeliSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches1154 E. John Sims Parkwayopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers4570 E Highway 20open
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers1090 E John Sims Pkwyopen
Mi Casita Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex1124 E John Sims Pkwyopen
MJ's PlaceCoffee shop · Café · BakeryCoffee · Bakery768 E John Sims Pkwyopen
MrBeast BurgerRestaurant (service type not stated)Burgers · Sandwiches191 E JOHN SIMS Pkwyopen
Panda Express Panda Express MéxicoQuick serviceChinese · Asian1352 E John Sims Pkwyopen
Panera Bread Panera BreadBakery · CaféBakery · Sandwiches · Coffee1510 John Sims Pkwyopen
Papa Johns PizzaRestaurant (service type not stated)Pizza410 John Sims Parkway, Ste. 1open
Papa Murphy's Take 'N' Bake PizzaRestaurant (service type not stated)Pizza1142 John Sims Pkwy Eopen
Papa’s SmokehouseRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American205 W John Sims Pkwyopen
PB&J Bistro & CaféCaféCoffee · Vegetarian · American120 Partin Dr Nopen
Pepitos Mexican GrillRestaurant (service type not stated)Mexican800-854 White Point Rdopen
Pepitos Mexican Restaurant - NicevilleRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex4585 FL-20 #100open
Peppers Mexican Grill and Cantina Pepper's Mexican Grill and CantinaRestaurant (service type not stated) · Casual dining · BarMexican · Latin American (other)510 W John Sims Pkwy Unit 104open
Pita PitOtherSandwiches1552 John Sims Pkwy E, Ste C2open
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza1017 John Sims Parkway E Okaloosaopen
PoFolks Restaurant PoFolksRestaurant (service type not stated)American · Cajun, Creole, Southern1170 E John Sims Pkwyopen
Poppys ProteinJuice, smoothie, teaHealthy / salads / bowls · Juice / smoothies123 Partin Dr Nopen
Post 20 SushiRestaurant (service type not stated)Japanese · Sushi · Seafood306 Bayshore Dropen
Pounders Hawaiian GrillRestaurant (service type not stated)Hawaiian / Pacific · Caribbean142 Palm Blvd Nopen
Props Ale HouseRestaurant (service type not stated)1128 John Sims Pkwy Eopen
Rad BowlsCafé · Restaurant (service type not stated)Coffee1142 E John Sims Pkwyopen
Rico Cuisine NWFRestaurant (service type not stated)Indian4652 E Highway 20open
Rob n Kris's Tiki-BarBar · Casual dining4142 Beach Dropen
Rock N Roll SushiRestaurant (service type not stated)Asian1300 E John Sims Pkwyopen
Ruby Tuesday Ruby TuesdayCasual dining · Restaurant (service type not stated) · BarAmerican191 E John Sims Pkwyopen
S&s Pizzeria IncRestaurant (service type not stated)4400 E Highway 20 Ste 303open
Sabina's EuropaRestaurant (service type not stated) · Casual diningEuropean · American4550 E Hwy 20 Ste Iopen
Salty Pop PopcornDessertDessert1129 E John Sims Pkwyopen
Sammy's PizzaRestaurant (service type not stated)Pizza4677 E Highway 20open
Sawadee Thai CuisineRestaurant (service type not stated)Thai · Asian1111 E John Sims Pkwyopen
Show's Bar and GarBar1716 18th Stopen
Smoothie King Smoothie KingJuice, smoothie, tea · Restaurant (service type not stated)Juice / smoothies · Healthy / salads / bowls1098 John Sims Parkwayopen
Standing Room OnlyCasual dining · Bar339W N John Sims Pkwyopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee1380 John Sims Pkwy Eopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches4508 E Highway 20open
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches900 Palm Blvdopen
Taco Bell Taco BellQuick serviceMexican4573 E Highway 20open
Taco Bell Taco BellQuick serviceMexican110 W. John Sims Parkwayopen
Taco Town To GoRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex113 Partin Dr Nopen
Tango 3 Coffee RoastersCoffee shopCoffee4546 E Highway 20open
Tas-T-O's Donuts of NicevilleBakery · Restaurant (service type not stated) · Dessert · Coffee shopDessert · Coffee586 W John Sims Pkwyopen
Thai 101Restaurant (service type not stated)Asianopen
Thai Ladda RestaurantRestaurant (service type not stated)Thai4542 E Highway 20open
The B BarBar · Casual dining821 Bayshore Dropen
The Carter CaféCaféCoffee80 E College Blvdopen
The Cellar - SpeakeasyBar1128 John Sims Pkwy Eopen
The Craft Bar - Niceville The Craft Bar - DestinCasual dining · Restaurant (service type not stated) · Bar1051 E John Sims Pkwyopen
The EdgeBar · Casual diningopen
The Lagerhead CompanyRestaurant (service type not stated)205 Government Aveopen
The Local's EateryRestaurant (service type not stated) · Casual dining · BarAmerican113 W John Sims Pkwyopen
The WharfRestaurant (service type not stated) · Casual dining · BarAmerican821 Bayshore Dropen
Tisano'sRestaurant (service type not stated)Italian · Pizza4506 FL-20open
Toast Wine BarBarjohn sims blvdopen
Tops Choice HamburgersQuick serviceBurgers · American1067 E John Sims Pkwyopen
TradeWinds Italian RestaurantRestaurant (service type not stated)Italian · Seafood · Pizza205 Government Aveopen
Tropical Smoothie Cafe Tropical Smoothie CafeJuice, smoothie, tea · Quick service · CaféJuice / smoothies · Coffee703 John Sims Pkwy Wopen
Tucker Duke's LunchboxRestaurant (service type not stated)1115 Juniper Aveopen
Twin Cities Donut ShopBakery · DessertDessert · Bakery481 S John Sims Pkwyopen
Waffle House Waffle HouseCasual diningBreakfast · American4575 E Highway 20open
Waffle House Waffle HouseCasual diningAmerican · Breakfast628 W John Sims Pkwyopen
Walmart BakerySpecialty food shop · Bakery · Quick serviceSandwiches · Bakery1300 John Sims Pkwy Eopen
Wendy's Wendy'sQuick serviceBurgers · American1022 John Sims Pkwyopen
Whataburger WhataburgerQuick serviceBurgers · American4450 E HIGHWAY 20open
wondah coffeeCoffee shop · CaféCoffee115 Partin Dr Nopen
Zaxby's Zaxby'sQuick serviceChicken / wings · American1160 E John Sims Pkwyopen
ZENSHI Handcrafted Sushi Zenshi SushiRestaurant (service type not stated)Japanese · Sushi · Healthy / salads / bowls · Hawaiian / Pacific1520 E John Sims Pkwyopen
Giuseppis Wharf Restaurant & MarinaRestaurant (service type not stated)821 Bayshore Drclosed
Pepitos Niceville LlcRestaurant (service type not stated)4585 E Highway 20 Ste 100closed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19943230———2SIC1987
19953128———3SIC1987
19963433———1SIC1987
19974242————SIC1987
1998414020173—NAICS1997
1999474623194—NAICS1997
2000424120192—NAICS1997
2001424123162—NAICS1997
2002474626182—NAICS1997
2003474624184—NAICS2002
20045149262031NAICS2002
2005525127213—NAICS2002
20064846212231NAICS2002
2007464416226—NAICS2002
2008474519206—NAICS2007
20095652202661NAICS2007
2010555322265—NAICS2007
2011535119275—NAICS2007
2012474616273—NAICS2012
2013484516254—NAICS2012
2014524921253—NAICS2012
2015575318323—NAICS2012
20165854203041NAICS2012
2017595620315—NAICS2017
2018646022335—NAICS2017
20196358203443NAICS2017
20206458193363NAICS2017
2021635718345—NAICS2017
20227465233574NAICS2022
20237465233664NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32578. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
325803.9 mi62023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.