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BMIE Market 32686

Marion County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,882
2020–2024 ACS 5-year estimate ±970 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,065
2020–2024 ACS 5-year estimate ±407 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count5,003
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,389
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$49,821
2020–2024 ACS 5-year estimate ±23,152 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age39.4
2020–2024 ACS 5-year estimate ±10 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,051
2020–2024 ACS 5-year estimate ±581 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$334,100
2020–2024 ACS 5-year estimate ±81,350 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area72.5 sq mi
Census Gazetteer 2020
Restaurants3
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 32686
Restaurants per 10,000 residents2.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+50.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20213 (range 1–6)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.1 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score59 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score42 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score66 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score75 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score42.14240%+16.9
Restaurant Opportunity Score65.66635%+23.0
Market Momentum Score75.37525%+18.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 42 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)4,8826040%+24.0
Median household income (ACS)49,8211540%+5.8
Households (ACS)2,0656120%+12.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)6.28825%+21.9
Population (ACS)4,8826020%+12.0
Median household income (ACS)49,8211520%+2.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 75 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth509050%+45.1
10-year restaurant growth508230%+24.7
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

American 2 · Burgers 2 · Bakery 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Dessert 1 · Indian 1 · Latin American (other) 1 · Mexican 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 8 · Quick service 2 · Bakery 1 · Bar 1 · Casual dining 1 · Dessert 1 · Other 1

NameTypeCuisineAddressStatus
Colt Country Cafe & BuffetRestaurant (service type not stated)15330 NW Gainesville Rdopen
Droop's Burger& Other ThingsQuick service · Restaurant (service type not stated)Burgers4699 NW 155th Stopen
Indian Artifacts AQHA-AWR StallionRestaurant (service type not stated)Indian4089 NW 165th Stopen
Jim's Bar-B-QRestaurant (service type not stated)BBQ7424 W Highway 318open
Jungle Garden InnRestaurant (service type not stated)Pizza · Breakfast15353 NW Gainesville Rdopen
Lupita's TaqueriaRestaurant (service type not stated)Mexican · Latin American (other)18001 N US Hwy 441open
McLellan Farm ReddickBakeryBakery12249 NW 165th Stopen
Mr. B's Real Southern CookingRestaurant (service type not stated)Cajun, Creole, Southern · American18505 N US Hwy 441open
Ocala Jockey Club RestaurantRestaurant (service type not stated) · Bar8720 W County Road 318open
Petro BistroOtherSandwichesopen
Selfish Candy CompanyDessertDessert4881 NW 165th Stopen
Wendy's Wendy'sQuick service · Casual diningBurgers · American7401 W Highway 318open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199422————SIC1987
199544————SIC1987
199633————SIC1987
199733————SIC1987
19983321——NAICS1997
19993321——NAICS1997
20004431——NAICS1997
20014431——NAICS1997
20024422——NAICS1997
20035523——NAICS2002
200411—1——NAICS2002
200511—1——NAICS2002
20062211——NAICS2002
20072211——NAICS2002
20082211——NAICS2007
20092211——NAICS2007
201011—1——NAICS2007
201122—2——NAICS2007
201222—2——NAICS2012
20132211——NAICS2012
20142211——NAICS2012
20152211——NAICS2012
20163321——NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32686. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
326341.4 mi12001
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.