BMIE Market 32738

Volusia County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	49,368 2020–2024 ACS 5-year estimate ±2,104 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	16,425 2020–2024 ACS 5-year estimate ±701 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	43,830 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	16,592 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$80,224 2020–2024 ACS 5-year estimate ±2,475 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,766 2020–2024 ACS 5-year estimate ±146 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$286,300 2020–2024 ACS 5-year estimate ±7,848 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.8 sq mi Census Gazetteer 2020
Restaurants	26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32738
Restaurants per 10,000 residents	3.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+23.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+13.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+116.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+333.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 22–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	78 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32738. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.38, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.7	83	40%	+33.1
Restaurant Opportunity Score	74.4	74	35%	+26.1
Market Momentum Score	74.1	74	25%	+18.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	49,368	97	40%	+38.7
Median household income (ACS)	80,224	62	40%	+25.0
Households (ACS)	16,425	95	20%	+19.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	13.0	57	35%	+19.9
Restaurants per 10,000 residents (lower = more room)	5.3	91	25%	+22.7
Population (ACS)	49,368	97	20%	+19.4
Median household income (ACS)	80,224	62	20%	+12.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	23.8	80	50%	+39.9
10-year restaurant growth	13.0	57	30%	+17.1
20-year restaurant growth	116.7	86	20%	+17.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (67)

By cuisine

American 12 · Pizza 9 · Asian 5 · Coffee 5 · Dessert 5 · Bakery 4 · Burgers 4 · Caribbean 4 · Chinese 4 · Sandwiches 4 · Ice cream / frozen desserts 3 · Cajun, Creole, Southern 2 · Italian 2 · Latin American (other) 2 · Tea / bubble tea 2 · Chicken / wings 1 · European 1 · Greek 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1 · Mexican 1 · Steakhouse 1

By type

Restaurant (service type not stated) 32 · Quick service 11 · Bar 9 · Casual dining 9 · Food truck 9 · Dessert 6 · Bakery 5 · Café 4 · Coffee shop 3 · Juice, smoothie, tea 3 · Catering 2 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
Abuelitas Latin Cuisine	Restaurant (service type not stated) · Quick service		131 Heather Ln Dr	open
Arrested Appetite	Restaurant (service type not stated) · Food truck · Catering		1909 Carrin St	open
Asian Cuisine	Restaurant (service type not stated)	Asian	2783 Elkcam Blvd	open
Beef O Bradys Beef 'O' Brady's Fern Creek	Bar · Casual dining		2160 Howland Blvd	open
Boiled Crab China Taste	Restaurant (service type not stated)	Chinese	605 Courtland Blvd Ste 104	open
Burger King Burger King	Quick service	Burgers · American	2790 Elkcam Blvd	open
Buzzards Roost Bar	Bar		2748 Elkcam Blvd	open
Cakes By Noel	Bakery · Dessert	Bakery · Dessert	2554 Sweet Springs St	open
Caribbean Grill & Roti Shop	Restaurant (service type not stated) · Casual dining · Bar	Caribbean	121 Howland Blvd	open
Casa Sousa the Sequel Classless Fools Pub	Bar		3201 Riverhead Dr	open
Chace's Cakes & Catering, LLC	Bakery · Dessert	Bakery · Dessert	2611 Libby Ct	open
Cocky Rooster Café & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	1382 Howland Blvd	open
Crumbwell Bakehouse LLC	Bakery	Bakery	1591 Dublin Rd	open
Dairy Queen	Dessert	Ice cream / frozen desserts	101 Howland Blvd	open
Deltona Beef's Llc	Restaurant (service type not stated)		2160 Howland Blvd Ste 104	open
Deltona Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	2801 Elkcam Blvd	open
Deltona Ventures, Llc	Restaurant (service type not stated)		499 Howland Blvd	open
Dominic's Pizza	Restaurant (service type not stated)	Pizza	2772 Elkcam Blvd	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	2135 Howland Blvd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	499 Howland Blvd	open
Elysium Acres Gifts, Goodies and Go-Tos	Food truck		2295 Enterprise Osteen Rd	open
FISHFRYFRIDAY	Restaurant (service type not stated) · Casual dining	Cajun, Creole, Southern · American	1798 Howland Blvd	open
Frozen Panda Boba	Juice, smoothie, tea · Food truck · Café	Tea / bubble tea · Coffee	1401 Howland Blvd	open
Grinds Coffee Pouches Grinds Pouches	Coffee shop · Café	Coffee	1380 Howland Blvd	open
Hibachi & Wings	Restaurant (service type not stated)	Japanese · Asian	1382 Howland Blvd #120	open
Hungry Howie's Pizza	Quick service · Restaurant (service type not stated)	Pizza	121 Howland Blvd Ste B	open
I Love New York Pizza	Restaurant (service type not stated)	Pizza	2772 Elkcam Blvd	open
Jd'licious Food Truck	Food truck	Caribbean	Lowe's Home Improvement, 2170 Howland Blvd	open
Jeremiah's Italian Ice Jeremiah's Italian Ice	Dessert	Dessert · Ice cream / frozen desserts	605 Courtland Blvd	open
Just 1 More Rooster	Restaurant (service type not stated) · Bar · Casual dining	Steakhouse · American	1382 Howland Blvd	open
K-St Food	Restaurant (service type not stated)	Chinese · Asian	1382 Howland Blvd	open
Kweebs Pub	Bar		2980 Mallard Dr	open
Lucky Garden	Restaurant (service type not stated) · Casual dining	Pizza · American	2820 Doyle Rd	open
Management 15180 Inc	Restaurant (service type not stated)		2160 Howland Blvd	open
Management 37663 Inc	Restaurant (service type not stated)		101 Howland Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	131 Howland Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	2190 Howland Blvd	open
MOLO's MIAMI GRILL	Food truck	American · Latin American (other)		open
My Greek Taverna	Restaurant (service type not stated)	Greek · Mediterranean · European	2772 Elkcam Blvd	open
New China City	Restaurant (service type not stated)	Chinese	1382 Howland Blvd	open
New China Wok China Wok El Salvador	Restaurant (service type not stated)	Chinese · Asian	2160 Howland Blvd #100	open
New Peking	Restaurant (service type not stated)	Asian	2783 Elkcam Blvd Ste 207	open
Osteen Diner	Casual dining · Restaurant (service type not stated)	American	1795 S Tanner Ct	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	2783 Elkcam Blvd Ste 206	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	605 Courtland Blvd Ste 103A Ste 103A	open
Q' Rico Sabe LLC	Food truck · Catering		2422 Moonstone Ave	open
Roma Pizza Deltona	Restaurant (service type not stated)	Pizza · Italian	600 Courtland Blvd Ste 4	open
Scorpio's	Restaurant (service type not stated)	Italian	2820 Doyle Rd	open
Shalimar Wine Bar Tavern And Grille	Bar · Casual dining	American		open
Starbucks Starbucks	Coffee shop · Café	Coffee	601 Courtland Blvd	open
SUBWAY	Other	Sandwiches		open
Subway	Restaurant (service type not stated)	Sandwiches	Howland And 415	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2160 Howland Blvd Space 108	open
Taco Bell Taco Bell	Quick service	Mexican	2753 Elkcam Blvd.	open
The Latin Corner	Food truck	Caribbean · Latin American (other)	2000 Howland Blvd	open
The Pond Guys of Central Florida	Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern		open
The Spanglish Patio	Food truck	Caribbean · Sandwiches	2170 Howland Blvd	open
The Trooper Lounge	Bar		1099 Lyric Dr	open
Thug Life Mansion	Restaurant (service type not stated) · Quick service	Pizza	3079 N Covington Dr	open
Una vuelta por PR	Restaurant (service type not stated) · Casual dining	American	2880 Howland Blvd Deltona, FL 32725	open
Walk By Faith Cake Pops	Food truck		3209 Fifer Dr	open
Walmart Bakery	Bakery	Bakery	101 Howland Blvd	open
Wendy's Wendy's	Quick service	Burgers · American	2167 Howland Blvd	open
Yixin Boba Tea	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	1382 Howland Blvd	open
Iwa Restaurant Group	Restaurant (service type not stated)		2790 Elkcam Blvd	closed
Jubilee Church Of God	Restaurant (service type not stated)		3185 Yorkshire Dr	closed
Min. Plenitud De Gracia Inc.	Restaurant (service type not stated)		2300 Howland Blvd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	6	—	—	—	2	SIC1987
1995	8	7	—	—	—	1	SIC1987
1996	9	7	—	—	—	2	SIC1987
1997	8	7	—	—	—	1	SIC1987
1998	10	7	5	1	1	1	NAICS1997
1999	11	9	5	3	1	1	NAICS1997
2000	11	9	4	3	2	1	NAICS1997
2001	11	9	3	4	2	1	NAICS1997
2002	13	11	5	5	1	1	NAICS1997
2003	13	12	6	5	1	—	NAICS2002
2004	13	12	8	3	1	—	NAICS2002
2005	17	15	7	7	1	1	NAICS2002
2006	20	17	6	8	3	1	NAICS2002
2007	19	16	7	8	1	1	NAICS2002
2008	18	15	5	8	2	2	NAICS2007
2009	15	13	4	8	1	1	NAICS2007
2010	20	17	7	9	1	2	NAICS2007
2011	17	15	7	7	1	1	NAICS2007
2012	20	19	6	11	2	—	NAICS2012
2013	27	23	5	16	2	1	NAICS2012
2014	22	21	5	14	2	—	NAICS2012
2015	21	19	4	14	1	—	NAICS2012
2016	26	23	6	15	2	—	NAICS2012
2017	22	19	5	12	—	—	NAICS2017
2018	25	21	6	13	—	—	NAICS2017
2019	24	19	6	12	—	—	NAICS2017
2020	30	24	8	14	—	—	NAICS2017
2021	32	25	7	17	—	—	NAICS2017
2022	32	27	5	20	—	—	NAICS2022
2023	31	26	5	18	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32738. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
32725	4.0 mi	31	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.