BMIE Market 32784

Marion County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,019 2020–2024 ACS 5-year estimate ±957 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,094 2020–2024 ACS 5-year estimate ±387 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,432 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,210 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$72,201 2020–2024 ACS 5-year estimate ±2,236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,020 2020–2024 ACS 5-year estimate ±442 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$272,800 2020–2024 ACS 5-year estimate ±23,177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	92.8 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32784
Restaurants per 10,000 residents	8.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+42.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	63 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	47 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32784. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.20, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	62.8	63	40%	+25.1
Restaurant Opportunity Score	61.6	62	35%	+21.6
Market Momentum Score	47.1	47	25%	+11.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,019	71	40%	+28.3
Median household income (ACS)	72,201	51	40%	+20.2
Households (ACS)	4,094	71	20%	+14.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	11.1	55	35%	+19.2
Restaurants per 10,000 residents (lower = more room)	10.0	72	25%	+18.1
Population (ACS)	10,019	71	20%	+14.2
Median household income (ACS)	72,201	51	20%	+10.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	11.1	55	30%	+16.5
20-year restaurant growth	25	49	20%	+9.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

American 6 · Dessert 4 · Mexican 4 · Bakery 3 · Cajun, Creole, Southern 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Sandwiches 3 · Pizza 2 · Seafood 2 · Asian 1 · BBQ 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Coffee 1 · Healthy / salads / bowls 1 · Indian 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 19 · Bar 6 · Casual dining 5 · Dessert 4 · Quick service 4 · Bakery 3 · Food truck 3 · Juice, smoothie, tea 3 · Other 3 · Café 1 · Coffee shop 1

Name	Type	Cuisine	Address	Status
9North Grill & Watering Hole	Casual dining · Restaurant (service type not stated) · Bar	American	9 N Central Ave	open
Alpacas by CBRB	Juice, smoothie, tea	Juice / smoothies	24498 SE Highway 450	open
Bear’s Beans & Bagels	Café · Coffee shop · Bakery	Coffee · Bakery	15 N Central Ave	open
Big Orange Grill	Quick service · Restaurant (service type not stated) · Food truck		40541 Roger Giles Rd	open
Brenda Gail's Sweets & Treats	Dessert	Dessert · Ice cream / frozen desserts	169 N Central Ave	open
China Wok	Restaurant (service type not stated)	Chinese · Asian	935 N Central Ave	open
El Pastor Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	83 N Central Ave	open
Fish & Chix	Restaurant (service type not stated)	Seafood · Chicken / wings · Cajun, Creole, Southern	100 N Central Ave	open
Gators Of Umatilla	Bar		9 N Central Ave	open
Greg's Haystax	Restaurant (service type not stated) · Casual dining	Breakfast · American	526 Umatilla Blvd	open
Indian Chef	Restaurant (service type not stated)	Indian	531 N Central Ave	open
Jt Sandwiches	Other	Sandwiches	610 N Central Ave	open
Krazy 8’s Bar and Grill	Casual dining · Bar		20290 SE 142nd Pl	open
McDonald's McDonald's	Quick service	Burgers · American	400 Hatfield Dr	open
Mi Gordita Loca Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	531 N Central Ave	open
Nelson's Gator Hole	Bar · Restaurant (service type not stated)		19400 SE Highway 42	open
Nicky D's Pizza	Restaurant (service type not stated)	Pizza	439 Umatilla Blvd	open
North Lake Outpost	Restaurant (service type not stated)		131 N Central Ave	open
Old Crow Real Pit Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	41100 FL-19	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	939 N Central Ave Lake	open
Redeemed Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	37310 Myrtle Dr	open
River’s Edge Bar & Grill	Casual dining · Bar			open
Roy and Gio Snack and Shop	Juice, smoothie, tea · Restaurant (service type not stated)	Mexican · Juice / smoothies	169 N Central Ave	open
Scoops Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	911 N Central Ave A	open
Skates Sweet Shack	Bakery	Bakery		open
Subway	Other	Sandwiches	391 N Central Ave	open
Sunland Foods	Restaurant (service type not stated)	American	811 S Central Ave	open
Taco Bell Taco Bell	Quick service	Mexican	365 N Central Ave	open
Tammy Mashburn's Edible Art	Bakery · Dessert	Bakery · Dessert	40748 W 6th Ave	open
Tasty Sabo’r	Restaurant (service type not stated) · Food truck		15850 SE 253rd Ter	open
The Mason Jar	Restaurant (service type not stated)	American · Cajun, Creole, Southern	37534 State Road 19	open
The Sandwich Corner	Other	Sandwiches	85 N Central Ave	open
The Towne Fryer	Food truck · Restaurant (service type not stated)	Seafood	19400 SE Hwy 42	open
The Woods Bar and Grill	Casual dining · Bar		20290 SE 142nd Pl	open
Umatilla Ice Cream Shop	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert		open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	7	—	—	—	2	SIC1987
1995	10	7	—	—	—	3	SIC1987
1996	10	7	—	—	—	3	SIC1987
1997	11	9	—	—	—	2	SIC1987
1998	8	7	3	4	—	1	NAICS1997
1999	8	8	3	5	—	—	NAICS1997
2000	7	7	3	4	—	—	NAICS1997
2001	8	8	4	4	—	—	NAICS1997
2002	11	10	5	5	—	1	NAICS1997
2003	9	8	3	5	—	1	NAICS2002
2004	8	7	2	5	—	1	NAICS2002
2005	11	10	3	7	—	1	NAICS2002
2006	11	10	4	6	—	1	NAICS2002
2007	11	10	5	5	—	1	NAICS2002
2008	13	10	6	4	—	3	NAICS2007
2009	12	9	5	4	—	3	NAICS2007
2010	13	10	5	5	—	3	NAICS2007
2011	12	9	5	4	—	3	NAICS2007
2012	11	9	4	5	—	2	NAICS2012
2013	11	9	3	6	—	2	NAICS2012
2014	11	9	4	5	—	2	NAICS2012
2015	11	9	6	3	—	2	NAICS2012
2016	12	10	6	4	—	2	NAICS2012
2017	12	10	4	5	—	—	NAICS2017
2018	11	10	4	5	—	—	NAICS2017
2019	12	11	6	4	—	—	NAICS2017
2020	13	12	6	5	—	—	NAICS2017
2021	12	9	5	4	—	—	NAICS2017
2022	11	10	5	4	—	—	NAICS2022
2023	11	10	3	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32784. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.