BMIE Market 33823

Polk County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	41,779 2020–2024 ACS 5-year estimate ±1,722 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,762 2020–2024 ACS 5-year estimate ±653 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	28,874 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,427 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$71,485 2020–2024 ACS 5-year estimate ±7,603 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,147 2020–2024 ACS 5-year estimate ±69 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$256,900 2020–2024 ACS 5-year estimate ±16,956 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	34.9 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 33823
Restaurants per 10,000 residents	11.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+2.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+59.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	35 (range 31–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 33823. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.3	76	40%	+30.5
Restaurant Opportunity Score	65.4	65	35%	+22.9
Market Momentum Score	64.1	64	25%	+16.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	41,779	95	40%	+37.9
Median household income (ACS)	71,485	49	40%	+19.8
Households (ACS)	14,762	93	20%	+18.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	2.9	48	35%	+16.9
Restaurants per 10,000 residents (lower = more room)	8.4	79	25%	+19.7
Population (ACS)	41,779	95	20%	+18.9
Median household income (ACS)	71,485	49	20%	+9.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.9	71	50%	+35.5
10-year restaurant growth	2.9	48	30%	+14.5
20-year restaurant growth	59.1	70	20%	+14.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (128)

By cuisine

American 26 · Mexican 15 · Pizza 14 · Burgers 11 · Coffee 11 · Asian 9 · Latin American (other) 9 · Juice / smoothies 7 · Bakery 6 · Sandwiches 6 · Chinese 5 · Italian 5 · Breakfast 4 · Cajun, Creole, Southern 4 · Chicken / wings 4 · Dessert 4 · Ice cream / frozen desserts 4 · Japanese 4 · BBQ 3 · Caribbean 3 · Seafood 3 · Southwestern / Tex-Mex 2 · Tea / bubble tea 2 · Thai 2 · Healthy / salads / bowls 1 · Hot dogs 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 72 · Quick service 27 · Bar 12 · Café 9 · Juice, smoothie, tea 9 · Casual dining 8 · Food truck 8 · Bakery 7 · Coffee shop 5 · Dessert 5 · Brewery / taproom 4 · Delivery-focused 3 · Other 2 · Buffet 1 · Catering 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Admirals club Miami international airport	Other · Bar			open
Arcies Tienda y Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	612 W Derby Ave	open
Aroma Indian Bar & Grill	Restaurant (service type not stated)		330 Denton Ave	open
Auburndale Beefs Llc	Restaurant (service type not stated)		102 W Polk St	open
Auburndale Ice Cream Company	Dessert	Ice cream / frozen desserts · Dessert	231 E Lake Ave	open
Auburndale Main Street Diner	Casual dining	American · Breakfast	415 Main St	open
Auburndale Nutrition	Juice, smoothie, tea	Juice / smoothies	610 Magnolia Ave	open
Auburndale Pizza Company	Restaurant (service type not stated)	Pizza · Italian	303 Main St	open
Bake to Pawfection	Bakery	Bakery		open
Bar Ten	Bar · Casual dining		723 New Hope St	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	501 Magnolia Ave	open
Beef O Bradys Beef 'O' Brady's Fern Creek	Restaurant (service type not stated) · Casual dining · Bar	American	102 W Polk St	open
Berkley Pizza & Wings	Restaurant (service type not stated)	Pizza · Caribbean · Latin American (other) · American	391 Berkley Rd	open
Bless Nutrition Spot	Café	Coffee	Lake Alfred Rd	open
Blimpie	Restaurant (service type not stated)	American	2120 US Highway 92 W	open
Brew Hounds	Bar		318 Havendale Blvd	open
Brew Pop	Brewery / taproom		2122 US Highway 92 W	open
Buckles aloon Ted's Place	Bar		404 Eaker St	open
Buen Pollo	Restaurant (service type not stated)	Mexican	621 Magnolia Ave	open
Burger Bunker	Quick service	Burgers · American	1360 US-92	open
Burger King Burger King	Quick service	Burgers · American	2367 US-92	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	2120 US Highway 92 W	open
Burger King Burger King	Quick service	Burgers · American	418 1/2 Havendale Blvd	open
CA Caribbean Delight	Restaurant (service type not stated)	Caribbean	617 Magnolia Ave	open
Cafe Monterrey	Café · Juice, smoothie, tea	Coffee · Mexican · Juice / smoothies	1052 US-92	open
Chamba's Hometown Café	Café	Coffee · Sandwiches · Breakfast	117 E Lake Ave	open
Checkers Checkers and Rally's	Quick service	Burgers · American	719 Magnolia Ave	open
Chili's Grill & Bar	Restaurant (service type not stated)		2323 Highway 92 West	open
Crave & Copper	Brewery / taproom · Restaurant (service type not stated)	American	117 E Lake Ave	open
Cutrale Citrus Jucies USA	Restaurant (service type not stated) · Bakery · Juice, smoothie, tea	American · Juice / smoothies · Bakery	424 Recker Hwy	open
Discount & Deli	Specialty food shop · Quick service	Sandwiches	602 Pilaklakaha Ave	open
Dog and Bun on Da Run	Restaurant (service type not stated) · Food truck		116 Brighton Cir	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	316 Havendale Blvd	open
Double Dragon China restaurant	Restaurant (service type not stated) · Casual dining	Chinese · American	1052 US-92	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2120 US Highway 92 W	open
El Sandwichon	Food truck		1131 McCampbell Rd	open
Family Food Depot	Restaurant (service type not stated)	American	2727 Thornhill Rd	open
Felicia's	Bar · Restaurant (service type not stated) · Bakery	Bakery	130 Harbor Way	open
Firehouse Subs Firehouse Subs	Quick service	Sandwiches · American	2052 HWY 92 W.	open
Florida Distillers Co.	Winery / distillery / taproom · Brewery / taproom		425 Recker Hwy	open
Freddie's Cafe	Café	Chinese · Coffee · Asian	569 Berkley Rd	open
Green Tea	Restaurant (service type not stated)	Chinese · Asian	384 Havendale Blvd	open
Hardee's Hardee's	Quick service	Burgers · American	126 Magnolia Ave	open
Haven Coffee Roasters	Coffee shop	Coffee		open
Healthy Tribe Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	551 Berkley Rd	open
Herbalife Nutrition Club / The Move Nutrition/ Healthy Club	Juice, smoothie, tea · Restaurant (service type not stated)	Tea / bubble tea · Healthy / salads / bowls	1042 Berkley Rd	open
Hibachi Express Auburndale	Restaurant (service type not stated)	Japanese · Asian	348 Havendale Blvd	open
Hong Kong Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	355 Havendale Blvd	open
Huey Magoo's Chicken Tenders Huey Magoo's	Restaurant (service type not stated)	Chicken / wings · American	Lake Juliana Shopping Center, 895 FL-559	open
Hungry Howie's Pizza & Subs Hungry Howie's	Delivery-focused · Quick service	Pizza	387 Havendale Blvd	open
Ike's Eats And Treats	Dessert	Ice cream / frozen desserts	103 Main St	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	2323 Highway 92 West	open
JaLtate aqui o comete “este”	Restaurant (service type not stated) · Juice, smoothie, tea	Caribbean · Juice / smoothies	1131 McCampbell Rd	open
Kazbor's Grille	Restaurant (service type not stated)	American	321 Havendale Blvd	open
King's Country Kitchen & Grill	Restaurant (service type not stated)	Breakfast	224 Dairy Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	602 pilaklakaha Ave	open
La Comida Cafe 863	Restaurant (service type not stated)		1042 Berkley Rd	open
La Raza Media Group, Llc	Restaurant (service type not stated)		127 Glenn Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	352 Havendale Blvd	open
Long John Silver's Long John Silver's	Quick service · Restaurant (service type not stated)	Burgers · Seafood	2082 US-92	open
M.T. Skullz Tavern	Bar		419 E Bridgers Ave	open
Maggi's bakery and bistro	Bakery	Bakery	1360 US Highway 92 W	open
Magnolia Ave & Orange St. Scooter's Coffee	Coffee shop · Café	Coffee	719 Magnolia Ave	open
MAMA THAI FOOD FOOD TRUCK Thai•Thai	Food truck	Thai · Asian	636 Berkley Pointe Dr	open
Maria Petit Food Boutique	Restaurant (service type not stated)		227 E Lake Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2207 US Highway 92 W	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	498 Havendale Blvd	open
Michoza Llc	Restaurant (service type not stated)		963 Berkley Rd	open
Ned's Kitchen Food Truck	Food truck	Burgers · American	1088 US Highway 92 W	open
One More Round	Bar		404 Eaker St	open
Osaka Japanese Steakhouse OSAKA ENNIS	Restaurant (service type not stated)	Japanese · Steakhouse · Asian	1902 US-92	open
Palaace Pizza	Restaurant (service type not stated)	Pizza	213 E Lake Ave	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	358 Havendale Blvd	open
Papa Johns Pizza Papa John's Pizza	Quick service · Delivery-focused	Pizza	2010 US HWY 92W	open
Peebles Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	441 Dixie Hwy	open
Pelican's Snoballs	Restaurant (service type not stated)		1020 US Highway 92 W	open
Pizza Brothers	Restaurant (service type not stated)	Pizza · Italian	213 E Lake Ave	open
Pizza Connection	Restaurant (service type not stated)	Pizza · Italian	220 E Lake Ave	open
Pizza Hut Pizza Hut	Restaurant (service type not stated)	Pizza	865 Fl-559	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	865 FL-559	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	203 Magnolia Ave Polk	open
Pizza Town	Restaurant (service type not stated)	Italian	213 E Lake Ave	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	602 Havendale Blvd	open
Putters On The 9th	Restaurant (service type not stated)		900 Southampton Blvd	open
Revel Jane’s: A Drinking Establishment	Bar		200 N Park St	open
Romeos Latin Grill	Restaurant (service type not stated)	Spanish / tapas	1042 Berkley Rd	open
Rutledge Inc	Restaurant (service type not stated)		220 E Lake Ave # A	open
Saborcito Criollo LLC	Restaurant (service type not stated) · Casual dining	Hot dogs · American	1131 McCampbell Rd	open
Sal's Pizza	Restaurant (service type not stated)	Pizza · Italian	213 E Lake Ave	open
Salem's Fresh Eats Salem's gyros&subs	Quick service · Restaurant (service type not stated)	Seafood	481 Havendale Blvd	open
San Marcos Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1115 Berkley Rd	open
Sandra	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	863 W Derby Ave	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	701 Magnolia Ave	open
Shake Shoppe	Dessert	Ice cream / frozen desserts · Dessert	101 N Main St	open
Smokin' Jim's House of Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	3615 Havendale Blvd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	415 Magnolia Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2122 W Highway 92	open
Subway	Other	Sandwiches	1795 Berkley Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	351 Havendale Blvd. #B	open
Sweet Magnolias Tea Bistro	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	212 Howard St	open
Taco Bell Taco Bell	Quick service	Mexican	2325 US Highway 92 W	open
Taco Bell	Restaurant (service type not stated)	Mexican	755 Fl-559	open
Taco Bell Taco Bell	Quick service	Mexican	465 Havendale Blvd	open
Taco Loco Mexican Food	Quick service · Food truck	Mexican	1081 Berkley Rd	open
Tacotopia food truck	Food truck	Mexican	549 E Bridgers Ave	open
Taqueria El Mixtepecano	Restaurant (service type not stated)	Mexican · Latin American (other)	2101 K-Ville Ave	open
Taqueria El Perico	Food truck · Restaurant (service type not stated)	Mexican · Latin American (other)	4 Walton Way	open
Taqueria Mi Rancho	Restaurant (service type not stated)	Mexican · Latin American (other)	1164 US Highway 92 W	open
Taqueria rivera	Restaurant (service type not stated)	Mexican · Latin American (other)	1115 N Berkley Rd	open
The Abigaile	Restaurant (service type not stated) · Casual dining	American	117 E Lake Ave	open
The Brack Shack Restaurant and Kick Your Butt Catering	Catering	BBQ · American	231 E Lake Ave	open
The Florida Brewery Beer Garden	Brewery / taproom · Bar		202 Gandy Rd	open
The Hampton Grille	Restaurant (service type not stated)	American · Breakfast	900 Southampton Blvd	open
The Move Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	1042 Berkley Rd	open
The Neighbor's Restaurant	Restaurant (service type not stated)	Latin American (other)	621 Magnolia Ave	open
The Pantry Modern Diner	Casual dining · Restaurant (service type not stated)	American	2122 US-92 Ste 6	open
The Playful Pint	Casual dining · Bar		224 Dairy Rd	open
The Twisted Crab Auburndale	Restaurant (service type not stated) · Buffet · Bar	Seafood · Cajun, Creole, Southern · Asian · Chinese	314 Havendale Blvd	open
Wakame Japanese and Thai Cuisine	Restaurant (service type not stated)	Japanese · Thai · Asian	875 FL-559	open
Walmart Bakery	Bakery	Bakery	2120 US Highway 92 W	open
Walter's Chicago	Restaurant (service type not stated) · Food truck		1042 Berkley Rd	open
Wendy's Wendy's	Quick service	Burgers · American	2124 US Highway 92 W	open
Wingstop Wingstop	Quick service		383 Havendale Blvd	open
Ximena's Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	303 Main St	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	775 Hwy 559	open
2519 Soul Food & More	Restaurant (service type not stated)	American	224 Dairy Rd	closed
Bph Burger Auburndale Llc	Restaurant (service type not stated)		2120 US Highway 92 W	closed
Hubbard Family Kitchen	Restaurant (service type not stated)		229 Dairy Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	26	21	—	—	—	5	SIC1987
1995	23	19	—	—	—	4	SIC1987
1996	28	24	—	—	—	4	SIC1987
1997	29	25	—	—	—	4	SIC1987
1998	28	26	10	13	2	2	NAICS1997
1999	29	26	9	15	2	3	NAICS1997
2000	25	22	8	13	1	3	NAICS1997
2001	24	20	7	12	1	4	NAICS1997
2002	23	21	8	12	1	2	NAICS1997
2003	23	22	9	12	1	1	NAICS2002
2004	26	25	11	13	1	1	NAICS2002
2005	26	24	9	14	1	2	NAICS2002
2006	30	28	8	17	3	2	NAICS2002
2007	30	29	7	19	3	—	NAICS2002
2008	28	28	7	18	3	—	NAICS2007
2009	26	26	8	16	2	—	NAICS2007
2010	35	33	12	19	2	1	NAICS2007
2011	34	31	14	15	2	1	NAICS2007
2012	35	32	10	19	3	2	NAICS2012
2013	37	34	10	21	3	2	NAICS2012
2014	41	36	11	21	4	3	NAICS2012
2015	39	34	11	21	2	3	NAICS2012
2016	42	36	11	22	3	2	NAICS2012
2017	41	36	11	21	4	—	NAICS2017
2018	36	31	9	19	3	—	NAICS2017
2019	40	35	11	21	3	3	NAICS2017
2020	40	36	12	21	3	3	NAICS2017
2021	40	35	9	23	3	3	NAICS2017
2022	37	35	11	22	—	—	NAICS2022
2023	36	35	11	22	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 33823. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.