BMIE Market 34432

Marion County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,587 2020–2024 ACS 5-year estimate ±1,291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,900 2020–2024 ACS 5-year estimate ±428 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,273 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,581 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$50,446 2020–2024 ACS 5-year estimate ±3,972 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	55.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,006 2020–2024 ACS 5-year estimate ±186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$248,300 2020–2024 ACS 5-year estimate ±13,440 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	105.1 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 34432
Restaurants per 10,000 residents	14.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+10.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+57.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+69.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+266.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 22–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.58) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	52 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 34432. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.58, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	51.5	52	40%	+20.6
Restaurant Opportunity Score	60.2	60	35%	+21.1
Market Momentum Score	74.4	74	25%	+18.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,587	75	40%	+30.1
Median household income (ACS)	50,446	15	40%	+6.1
Households (ACS)	5,900	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	57.1	86	35%	+29.9
Restaurants per 10,000 residents (lower = more room)	16.2	49	25%	+12.1
Population (ACS)	13,587	75	20%	+15.0
Median household income (ACS)	50,446	15	20%	+3.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	10	68	50%	+33.8
10-year restaurant growth	57.1	86	30%	+25.7
20-year restaurant growth	69.2	74	20%	+14.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (65)

By cuisine

American 12 · Coffee 6 · Bakery 5 · BBQ 5 · Pizza 5 · Seafood 5 · Burgers 4 · Sandwiches 4 · Cajun, Creole, Southern 3 · Dessert 3 · Ice cream / frozen desserts 3 · Mexican 3 · Breakfast 2 · Chicken / wings 2 · Chinese 2 · Asian 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Italian 1 · Japanese 1 · Sushi 1

By type

Restaurant (service type not stated) 39 · Bar 12 · Quick service 12 · Casual dining 8 · Bakery 6 · Café 4 · Coffee shop 4 · Dessert 4 · Specialty food shop 2 · Delivery-focused 1 · Food truck 1 · Other 1

Name	Type	Cuisine	Address	Status
At The River Restaurants Llc	Restaurant (service type not stated)		12084 S Williams St	open
B & H Soul Kreationz	Restaurant (service type not stated)	American · Cajun, Creole, Southern	10211 US-41	open
Baskin-Robbins Dunkin'	Dessert · Coffee shop · Restaurant (service type not stated) · Quick service · Bakery	Ice cream / frozen desserts · Coffee · Dessert	11325 N Williams St	open
Blue Gator Tiki Bar & Restaurant	Bar · Casual dining	Seafood	12189 S Williams St	open
Boomtown Cafe	Bakery · Dessert · Café	Dessert · Sandwiches · Coffee · Bakery	20372 E Pennsylvania Ave # A	open
Breakfast Station Breakfast Station Beverly Hills	Restaurant (service type not stated)	Breakfast · American	11352 N Williams St #201	open
Bubbaque's Bbq - Dunnellon	Restaurant (service type not stated)	BBQ	11582 N Williams St	open
Carmela's Restaurant	Restaurant (service type not stated)	Seafood	12169 S Williams St	open
Cathy's Cake Company	Bakery	Bakery	19820 SW 96th Pl	open
Ccnp Inc	Restaurant (service type not stated)		20372 E Pennsylvania Ave Ste A	open
Cheers At Rainbow Springs	Casual dining · Bar	American	19330 SW 83rd Place Rd	open
China House	Restaurant (service type not stated)	Chinese · Asian	11150 N Williams St	open
Crock's Pub	Bar		20199 E Pennsylvania Ave	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	11582 North Williams St #505	open
Dunnellon Cleaners & Formal	Restaurant (service type not stated)		11884 N Williams St	open
Dunnellon Coffee Co	Coffee shop · Café	Coffee · Breakfast	11223 N Williams St # A	open
Dunnellon Travel	Restaurant (service type not stated)		11352 N Williams St Ste 105	open
Ellianos Coffee Ellianos Coffee	Coffee shop · Quick service · Café	Coffee	11572 N Williams St	open
Ely's Cuisine	Restaurant (service type not stated)	Mexican · Burgers	11642 N Williams St	open
Finca Pinar Food truck	Food truck · Restaurant (service type not stated)		12750 SW Hwy 484	open
Fired Up Bar-B-Q	Restaurant (service type not stated)	BBQ	20199 E Pennsylvania Ave	open
Gaetano's Subs	Specialty food shop · Quick service	Sandwiches · Italian	11943 N Williams St	open
Gruff's Tap & Grill	Restaurant (service type not stated) · Casual dining · Bar		19738-19756 E Pennsylvania Ave	open
Gyros King Grill	Restaurant (service type not stated)		12169 S Williams St	open
Hardee's Hardee's	Quick service	Burgers · American	11582 Williams St	open
Hungry Howies Pizza	Restaurant (service type not stated)	Pizza	11371 N Williams St	open
Juliette's Restaurant	Restaurant (service type not stated)		19330 SW 83rd Place Rd	open
Just A Cupcake Bakery	Bakery	Bakery	20001 E Pennsylvania Ave	open
Kawa Sushi House	Restaurant (service type not stated)	Chinese	11352 N Williams St Ste 102	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	11583 N Williams St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	7400 S. US Hwy 41	open
LaRue's Ice Cream LLC	Dessert	Ice cream / frozen desserts · Dessert	11223 N Williams St	open
Loafer's Restaurant	Bar		20049 E Pennsylvania Ave	open
Local Legends Sports Grill	Bar	American · BBQ	20049 E Pennsylvania Ave	open
Lollygaggers Sports Pub and Grill Dunnellon Lollygaggers Sports Pub & Grill - Crystal River	Restaurant (service type not stated)		11582 N Williams St	open
Mariscos Vallarta Mexican Grill	Restaurant (service type not stated)	Mexican · Seafood	10155 SW Hwy 484	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	11232 N Williams St	open
Milkman Novelties	Dessert	Ice cream / frozen desserts	11941 Bostick St Ste B	open
Oliver's Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		13601 SW 115th Cir	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	11371 N Williams St	open
Pavarotti’s Pizza & Restaurant	Restaurant (service type not stated)		11352 N Williams St	open
Purple Sage Cafe	Café	Coffee	20359 E Pennsylvania Ave	open
Riviera Maya Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	11352 N Williams St #103	open
Romeo's Restaurant	Restaurant (service type not stated)	American	6933 SW 179th Avenue Rd	open
Samanthas Cafe at Spruce Creek	Coffee shop	Coffee	13601 SW 115th Ave	open
Sauced N' Loaded	Restaurant (service type not stated)		20199 E Pennsylvania Ave	open
Saucy Circles	Quick service	Pizza	19721 W Highway 40	open
Snappy Tomato Pizza	Restaurant (service type not stated)	Pizza	12149 S Williams St	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	11351 N. Williams Street	open
SoulFull Southern Kitchen	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	12149 S Williams St	open
Southern Palate	Restaurant (service type not stated)	Cajun, Creole, Southern · American	12009 S Williams St	open
Stumpknockers Restaurant	Restaurant (service type not stated) · Casual dining · Bar	Seafood	13821 SW State Rd 200	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	11150 N Williams St Ste 102	open
Swampy's Bar & Grille	Casual dining · Restaurant (service type not stated) · Bar		19773 E Pennsylvania Ave	open
The Bakery	Bakery	Bakery	20560-20598 E Pennsylvania Ave	open
The Dunnellon Grill	Casual dining · Restaurant (service type not stated) · Bar	American	20430 E Pennsylvania Ave	open
The Lizard Lounge	Bar		18611 SW 60th St	open
The Seafood Market	Restaurant (service type not stated)	Seafood	12149 S Williams St # G1	open
Two Rivers Local Bar	Bar	BBQ	20199 E Pennsylvania Ave	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	11012 N Williams St	open
Wendy's Wendy's	Quick service	Burgers · American	11191 N. Williams St	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Healthy / salads / bowls · Hawaiian / Pacific	11352 N Williams St Ste 4	open
Bed Restaurant	Restaurant (service type not stated)		11582 N Williams St Ste 500	closed
Franco's At River Run	Restaurant (service type not stated)		19330 SW 83rd Place Rd	closed
Ye Olde Sub & Pizza Pub	Restaurant (service type not stated)	Pizza	11223 N Williams St Ste A	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	9	8	—	—	—	1	SIC1987
1996	10	9	—	—	—	1	SIC1987
1997	13	12	—	—	—	1	SIC1987
1998	14	13	8	4	1	1	NAICS1997
1999	14	13	9	4	—	1	NAICS1997
2000	15	13	8	4	—	2	NAICS1997
2001	14	12	7	4	1	2	NAICS1997
2002	14	13	4	7	2	1	NAICS1997
2003	15	13	4	7	2	2	NAICS2002
2004	16	13	5	7	1	3	NAICS2002
2005	17	15	5	9	1	2	NAICS2002
2006	18	16	7	7	2	2	NAICS2002
2007	15	15	5	9	1	—	NAICS2002
2008	14	14	8	5	1	—	NAICS2007
2009	18	18	11	5	2	—	NAICS2007
2010	20	18	11	6	1	1	NAICS2007
2011	19	18	11	6	1	1	NAICS2007
2012	18	17	9	6	2	1	NAICS2012
2013	16	14	7	6	1	2	NAICS2012
2014	18	14	8	6	—	2	NAICS2012
2015	17	14	9	5	—	2	NAICS2012
2016	18	15	9	6	—	2	NAICS2012
2017	25	22	10	11	—	—	NAICS2017
2018	23	20	10	10	—	—	NAICS2017
2019	21	19	10	9	—	—	NAICS2017
2020	22	21	11	10	—	—	NAICS2017
2021	17	16	10	6	—	—	NAICS2017
2022	26	25	15	8	—	—	NAICS2022
2023	24	22	11	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 34432. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.