BMIE Market 34602

Hernando County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,088 2020–2024 ACS 5-year estimate ±1,307 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,935 2020–2024 ACS 5-year estimate ±434 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,346 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,288 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$77,215 2020–2024 ACS 5-year estimate ±8,446 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,322 2020–2024 ACS 5-year estimate ±143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$276,400 2020–2024 ACS 5-year estimate ±53,536 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	66.7 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 34602
Restaurants per 10,000 residents	8.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+71.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.71) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	82 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 34602. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.71, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.4	66	40%	+26.6
Restaurant Opportunity Score	72.2	72	35%	+25.3
Market Momentum Score	82.1	82	25%	+20.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,088	72	40%	+28.9
Median household income (ACS)	77,215	58	40%	+23.3
Households (ACS)	3,935	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	10.8	69	25%	+17.3
Population (ACS)	11,088	72	20%	+14.5
Median household income (ACS)	77,215	58	20%	+11.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+42.5
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	71.4	75	20%	+15.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

American 8 · Breakfast 3 · Mexican 3 · Sandwiches 3 · Burgers 2 · Chicken / wings 2 · Coffee 2 · Pizza 2 · Asian 1 · Bakery 1 · Cajun, Creole, Southern 1 · Chinese 1 · Dessert 1 · Italian 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 13 · Quick service 7 · Bar 4 · Casual dining 4 · Bakery 2 · Café 1 · Coffee shop 1 · Dessert 1 · Other 1

Name	Type	Cuisine	Address	Status
Beef O' Brady's Beef 'O' Brady's Fern Creek	Casual dining · Restaurant (service type not stated) · Bar	American	31120 Cortez Blvd	open
Breakfast Station Breakfast Station Beverly Hills	Restaurant (service type not stated)	Breakfast · American	31180 Cortez Blvd	open
Burger King	Restaurant (service type not stated)		30290 Cortez Blvd	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	30405 Cracker Xing	open
Denny's	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Coffee · American	31015 Cortez Blvd	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	30435 Cortez Blvd	open
El Sol De Mexico Bar & Grill	Casual dining · Bar	Mexican	31077 Cortez Blvd	open
Highland House Homestead + Micro Bakery	Bakery	Bakery	1315 Myers Rd	open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings · Sandwiches	1145 U S Highway 41 S	open
King's Wok King's Wok	Restaurant (service type not stated)	Chinese · Asian	31154 Cortez Blvd	open
Mario's Pizzeria And Eatery	Bar · Restaurant (service type not stated)	Pizza	31150 Cortez Blvd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	31038 Cortez Blvd	open
Papa Joes	Restaurant (service type not stated)	Italian · Pizza	30307 Cortez Blvd	open
Ridge Manor at I-75 & Cortez Rd Beef O'Brady's	Restaurant (service type not stated)	American	31120 Cortez Blvd	open
ShipWrecked Brooksville	Bar		7244 High Corner Rd	open
SUBWAY	Other	Sandwiches	36139 East Lake	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	31087 Cortez Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	31001 Cortez Blvd	open
Taco De Oro	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	31070 Cortez Blvd	open
Waffle House Waffle House	Casual dining	Breakfast · American	30481 Cortez Blvd	open
Wendy's Wendy's	Quick service	Burgers · American	31044 Cortez Blvd	open
Zaxby's Zaxby's	Quick service	Chicken / wings · American	31015 Cortez Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	7	7	4	3	—	—	NAICS1997
1999	9	9	4	4	1	—	NAICS1997
2000	7	7	4	3	—	—	NAICS1997
2001	6	6	3	3	—	—	NAICS1997
2002	6	6	3	3	—	—	NAICS1997
2003	7	7	3	4	—	—	NAICS2002
2004	10	10	4	6	—	—	NAICS2002
2005	9	9	4	5	—	—	NAICS2002
2006	11	11	5	6	—	—	NAICS2002
2007	10	10	4	6	—	—	NAICS2002
2008	9	9	3	6	—	—	NAICS2007
2009	6	6	2	4	—	—	NAICS2007
2010	6	6	2	4	—	—	NAICS2007
2011	6	6	2	4	—	—	NAICS2007
2012	8	8	4	4	—	—	NAICS2012
2013	8	8	4	4	—	—	NAICS2012
2014	8	8	4	4	—	—	NAICS2012
2015	9	9	5	4	—	—	NAICS2012
2016	8	8	5	3	—	—	NAICS2012
2017	11	11	5	5	—	—	NAICS2017
2018	9	9	5	3	—	—	NAICS2017
2019	11	10	6	4	—	—	NAICS2017
2020	11	10	6	4	—	—	NAICS2017
2021	10	10	6	4	—	—	NAICS2017
2022	12	11	5	5	—	—	NAICS2022
2023	13	12	6	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 34602. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.