BMIE Market 35004

St. Clair County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,155 2020–2024 ACS 5-year estimate ±698 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,869 2020–2024 ACS 5-year estimate ±369 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,427 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,523 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,652 2020–2024 ACS 5-year estimate ±9,140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,601 2020–2024 ACS 5-year estimate ±276 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$232,700 2020–2024 ACS 5-year estimate ±10,855 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.2 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35004
Restaurants per 10,000 residents	7.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-15.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+57.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+175.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	55 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	29 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35004. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.6	73	40%	+29.0
Restaurant Opportunity Score	53.4	53	35%	+18.7
Market Momentum Score	28.6	29	25%	+7.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,155	74	40%	+29.4
Median household income (ACS)	87,652	71	40%	+28.4
Households (ACS)	4,869	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-15.4	16	35%	+5.5
Restaurants per 10,000 residents (lower = more room)	9.1	76	25%	+19.0
Population (ACS)	12,155	74	20%	+14.7
Median household income (ACS)	87,652	71	20%	+14.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.3	20	50%	+10.0
10-year restaurant growth	-15.4	16	30%	+4.7
20-year restaurant growth	57.1	70	20%	+13.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (39)

By cuisine

American 11 · BBQ 4 · Coffee 4 · Sandwiches 4 · Cajun, Creole, Southern 3 · Mexican 3 · Asian 2 · Burgers 2 · Chicken / wings 2 · Bakery 1 · Breakfast 1 · British / Irish pub food 1 · Chinese 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Italian 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1 · Pizza 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 20 · Quick service 14 · Casual dining 4 · Coffee shop 3 · Bar 2 · Café 2 · Bakery 1 · Dessert 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
7 Brew Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	2206 Moody Pkwy	open
Arby's Arby's	Quick service	Sandwiches	901 Bankhead Hwy	open
Bluegrass Barbeque	Restaurant (service type not stated)	BBQ	2709 Moody Pkwy	open
Bojangles' Famous Chicken 'n Biscuits	Quick service		2207 Moody Parkway	open
Butts To Go - Moody	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2709 Moody Pkwy	open
Carpenetti's Pizza	Restaurant (service type not stated)	Pizza · Italian	740 Park Ave	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	2001 Moody Pkwy	open
Common Grounds	Coffee shop	Coffee	1005 Crossroads Plaza Dr	open
Domino's Pizza Domino's	Quick service		1021 Crossroads Plaza Drive	open
El Patron 4 Moody	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2013 Village Dr	open
Fashion taco LLC	Food truck	Mexican	2341 Moody Pkwy	open
Guy C. Mccombs, Iii, Llc	Restaurant (service type not stated)		2301 Moody Pkwy Ste 4	open
Hardee's	Quick service			open
J.m. Exotic Foods Inc.	Restaurant (service type not stated)		2435 US Highway 78	open
Jack's Jack's	Quick service	Cajun, Creole, Southern · American	2511 Moody Pkwy	open
Johnnys BAR B QUE	Restaurant (service type not stated)	BBQ · American	3311 Byars Dr	open
Just Ice Moody	Dessert · Restaurant (service type not stated)	BBQ · Ice cream / frozen desserts	2713 Moody Pkwy	open
Krystal	Quick service		2001 Moody Pkwy	open
L & L Asian Restaurant	Restaurant (service type not stated)	Asian · Chinese	2729 Moody Pkwy	open
McDonald's McDonald's	Quick service	Burgers · American	2625 Kelly Creek Rd S	open
Milo's Hamburgers Milo's Original Burger Shop	Quick service	Burgers · American	2057 Village Dr	open
Moody Blue Bar	Bar		2318 Moody Pkwy	open
Moody Blue Devils Diner-MHS	Casual dining · Restaurant (service type not stated)	American	714 High School Dr	open
Moody Intermediate School Cafeteria	Café · Restaurant (service type not stated)	Coffee		open
Moody Little Blue Devils Diner-MES	Casual dining · Restaurant (service type not stated)	American	1006 Hl Blocker Cir	open
Moody Sneaky Pete's	Restaurant (service type not stated)	American · Hot dogs	2230 Village Dr	open
MyTown Energy	Juice, smoothie, tea	Juice / smoothies · Tea / bubble tea	807 Church St	open
Oh Sherri Pub Oh Sherri Pub	Bar · Casual dining	British / Irish pub food	2733 Moody Pkwy	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	2203 Moody Pkwy	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	2700 Kelly Creek Rd S	open
Starbucks Starbucks	Coffee shop · Café	Coffee	2281 Moody Parkway	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2170 Moody Pkwy	open
Subway	Restaurant (service type not stated)	Sandwiches	2625 Kelly Creek Rd S	open
Sweet Times Bakery	Bakery	Bakery	2341 Moody Pkwy	open
The Purple Onion Moody The Purple Onion	Specialty food shop · Quick service	Sandwiches · Mediterranean · American	2207 Moody Pkwy	open
Waffle House Waffle House	Casual dining	American · Breakfast	2140 Moody Pkwy	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	2125 Moody Pkwy	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2200 Village Dr	open
Moody Nutrition	Restaurant (service type not stated)	Healthy / salads / bowls	3190 Moody Pkwy	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	4	—	—	—	1	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	5	4	—	—	—	1	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	9	8	5	1	1	1	NAICS1997
1999	7	6	4	2	—	1	NAICS1997
2000	7	6	3	2	—	1	NAICS1997
2001	7	6	3	2	—	1	NAICS1997
2002	5	4	3	1	—	1	NAICS1997
2003	8	7	5	2	—	1	NAICS2002
2004	8	7	4	3	—	1	NAICS2002
2005	8	7	4	3	—	1	NAICS2002
2006	7	6	3	3	—	1	NAICS2002
2007	10	9	4	5	—	1	NAICS2002
2008	10	9	2	7	—	1	NAICS2007
2009	10	9	2	7	—	1	NAICS2007
2010	10	8	2	6	—	1	NAICS2007
2011	8	7	1	6	—	—	NAICS2007
2012	12	11	2	9	—	—	NAICS2012
2013	14	13	3	10	—	—	NAICS2012
2014	11	11	2	8	1	—	NAICS2012
2015	11	11	2	9	—	—	NAICS2012
2016	12	12	2	10	—	—	NAICS2012
2017	11	11	—	9	—	—	NAICS2017
2018	12	12	3	9	—	—	NAICS2017
2019	13	13	3	10	—	—	NAICS2017
2020	14	14	—	11	—	—	NAICS2017
2021	13	13	—	10	—	—	NAICS2017
2022	11	11	—	9	—	—	NAICS2022
2023	11	11	—	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35004. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
35052	4.9 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.