BMIE Market 35023

Jefferson County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	25,533 2020–2024 ACS 5-year estimate ±1,193 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,679 2020–2024 ACS 5-year estimate ±506 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,436 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,369 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,863 2020–2024 ACS 5-year estimate ±7,750 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,266 2020–2024 ACS 5-year estimate ±100 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$161,800 2020–2024 ACS 5-year estimate ±9,237 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	91.7 sq mi Census Gazetteer 2020
Restaurants	43 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35023
Restaurants per 10,000 residents	11.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+48.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+48.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+79.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+152.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	45 (range 40–50) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35023. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.76, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.5	70	40%	+27.8
Restaurant Opportunity Score	66	66	35%	+23.1
Market Momentum Score	83.7	84	25%	+20.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	25,533	86	40%	+34.3
Median household income (ACS)	69,863	47	40%	+18.7
Households (ACS)	8,679	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	48.3	80	35%	+27.9
Restaurants per 10,000 residents (lower = more room)	16.8	46	25%	+11.6
Population (ACS)	25,533	86	20%	+17.1
Median household income (ACS)	69,863	47	20%	+9.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	48.3	89	50%	+44.4
10-year restaurant growth	48.3	80	30%	+23.9
20-year restaurant growth	79.2	77	20%	+15.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (69)

By cuisine

American 20 · Chicken / wings 7 · Burgers 6 · Cajun, Creole, Southern 5 · Mexican 5 · Pizza 5 · Sandwiches 5 · Bakery 4 · Seafood 4 · Coffee 3 · Dessert 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Asian 2 · BBQ 2 · Breakfast 2 · Chinese 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Brazilian 1 · British / Irish pub food 1 · Hot dogs 1 · Japanese 1 · Mediterranean 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 41 · Quick service 25 · Casual dining 6 · Dessert 6 · Bar 5 · Bakery 4 · Café 3 · Juice, smoothie, tea 3 · Coffee shop 2 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	105 River Square Plz	open
Bad and Bougee' Cocktails	Restaurant (service type not stated)	American · Latin American (other) · Brazilian	204 Cedar Cir	open
Bell Peppers	Restaurant (service type not stated)	American · Breakfast	144 River Square Plaza	open
Big Doon's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	258 Forest Rd	open
Blair Group Inc	Restaurant (service type not stated)		275 Forest Rd Ste 300	open
BP Grocery and Deli	Restaurant (service type not stated)		817 Allison Bonnett Memorial Dr	open
Bryant's Seafood Restaurant	Restaurant (service type not stated)		3094 Allison Bonnett Memorial Dr	open
Bryant's Seafood World	Restaurant (service type not stated)	Seafood	3096 Allison Bonnett Memorial Dr	open
Burger King	Quick service		3016 Allison Bonnett Memorial Dr	open
Cakes So Delicieux	Bakery	Bakery	122 River Square Plz	open
Captain D's Captain D's	Restaurant (service type not stated)	Seafood · American	3067 Allison-Bonnett Memorial Dr	open
Chick-fil-A Chick-fil-A	Quick service		2885 Allison-Bonnett Memorial Dr	open
China Sea	Restaurant (service type not stated)	Chinese · Asian	3102 Allison Bonnett Memorial Dr	open
Cinco de mayo mexican grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1408 Hueytown Rd	open
Creekside Shaved Ice	Dessert		5851 Johns Rd	open
D's Tamales To Go	Restaurant (service type not stated) · Quick service	Mexican	258 Forest Rd	open
D's Tamales Togo	Restaurant (service type not stated)		101 Hueytown Plz	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	1349 Hueytown Rd 1349 Hueytown Rd	open
Dolly's Cafe	Café · Coffee shop	Coffee · Sandwiches	2718 19th St N	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	269 Forest Road	open
DT's Daylight Donuts	Bakery · Dessert	Dessert · Bakery	2910 Allison-Bonnett Memorial Dr Ste 110	open
Green Acres Cafe	Restaurant (service type not stated)	Chicken / wings	918 Allison Bonnett Memorial Dr	open
Gus's Hot Dogs	Quick service	Hot dogs · American	224 Brooklane Dr	open
Hardee's Hardee's	Quick service	Burgers · American	917 Allison Bonnett Memorial Dr	open
Home Plate Diner	Casual dining	American	2780 Allison-Bonnett Memorial Dr	open
Huddle House Huddle House	Casual dining	American · Cajun, Creole, Southern	2751 Allison-Bonnett Memorial Dr	open
Hueytown Ice Cream Hut	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts · Cajun, Creole, Southern · Burgers	700 Brooklane Dr	open
Hueytown, AL Krystal	Quick service		219 Forrest Road	open
Ice Cream Warehouse Birmingham / Hueytown, Al	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	1226 24th Ave	open
Jack's Jack's	Quick service	Cajun, Creole, Southern · American	2715 Allison-Bonnett Memorial Dr	open
JB's Wing Master	Casual dining · Bar	Chicken / wings · American	3014 Allison Bonnett Memorial Dr	open
KFC KFC	Quick service	Chicken / wings · American	3065 Allison-Bonnett Memorial Dr	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		700 Brooklane Dr	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	100 Alliance Road	open
Krystal Krystal	Quick service	Burgers · American	219 Forest Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	215 Forest Rd Ste 101	open
Lucky Panda	Restaurant (service type not stated)	Chinese · Asian	3014 Allison-Bonnett Memorial Dr #102	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3069 Allison Bonnett Memorial Dr	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	266 Forest Rd	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	3014 Allison Bonnett Memorial Dr Ste 108	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	3029 Allison-Bonnett Memorial Dr # 109 # 109	open
Sakura Japanese Sushi Steak House	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	156 River Square Plaza	open
Shooters	Bar		821 Allison Bonnett Memorial Dr	open
Shrimp and Company	Restaurant (service type not stated)	Seafood · British / Irish pub food	101 Hueytown Plaza, Hueytown Rd	open
Signature Grill	Restaurant (service type not stated)	Burgers · Chicken / wings · American	500 Brooklane Dr	open
Sk Enterprise Inc	Restaurant (service type not stated)		3039 Allison Bonnett Memorial Dr	open
Sno daze	Dessert · Juice, smoothie, tea	Juice / smoothies · Dessert	148 Brooklane Dr	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	3040 Allison Bonnett Mem Dr	open
Southern Belle's HYT	Restaurant (service type not stated)	Cajun, Creole, Southern · American	2601 15th Street Rd	open
Speedy's Mexican	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	275 Forest Rd	open
Sportsters Bar and Grill	Bar · Casual dining	American	242 Forest Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6817 Warrior River Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2510 19th Street North	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	810 Allison Bonnett Memorial Dr	open
Sweets by Peggy	Bakery	Bakery	3700 Virginia Dr	open
Swh Inc	Restaurant (service type not stated)		3043 Allison Bonnett Memorial Dr	open
Taco Bell Taco Bell	Quick service	Mexican	3064 Warrior River Road	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	3064 Warrior River Rd	open
The LOCAL - Hueytown	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	3135 Allison Bonnett Memorial Dr	open
The Purple Onion - Hueytown The Purple Onion	Casual dining · Bar	Mediterranean · American	3044 Allison Bonnett Memorial Dr	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service · Café	Juice / smoothies · Coffee	2899 Allison Bonnett Memorial Dr	open
Ultimate Grub Food Truck	Food truck · Restaurant (service type not stated)	American	235 Forest Rd	open
Uncle Sams Bbq	Restaurant (service type not stated)	BBQ	3043 Allison Bonnett Memorial Dr	open
Voodootwothree	Bar · Restaurant (service type not stated)		5039 Tammy Ln	open
Waffle House Waffle House	Casual dining	Breakfast · American	938 Allison-Bonnett Memorial Dr	open
Walmart Bakery	Bakery	Bakery	1007 Red Farmer Dr	open
Wendy's	Restaurant (service type not stated)	Burgers	3036 Allison Bonnett Memorial Dr	open
Wing City	Restaurant (service type not stated)	American · Seafood · Chicken / wings	3094 Allison-Bonnett Memorial Dr	open
Zaxby's Zaxby's	Quick service · Restaurant (service type not stated)	Chicken / wings	2880 Allison Bonnett Memorial Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	17	—	—	—	—	SIC1987
1995	19	19	—	—	—	—	SIC1987
1996	21	21	—	—	—	—	SIC1987
1997	29	28	—	—	—	1	SIC1987
1998	33	31	10	19	1	2	NAICS1997
1999	27	25	7	16	2	2	NAICS1997
2000	26	23	7	14	2	3	NAICS1997
2001	25	23	7	13	3	2	NAICS1997
2002	30	27	9	15	3	3	NAICS1997
2003	27	24	5	18	—	3	NAICS2002
2004	31	28	9	17	1	3	NAICS2002
2005	31	28	7	20	—	3	NAICS2002
2006	31	29	8	20	—	2	NAICS2002
2007	32	28	8	19	—	4	NAICS2002
2008	30	27	7	18	1	3	NAICS2007
2009	30	28	7	19	1	2	NAICS2007
2010	30	29	8	19	1	1	NAICS2007
2011	28	27	6	20	—	1	NAICS2007
2012	28	27	5	21	—	1	NAICS2012
2013	30	29	5	22	1	1	NAICS2012
2014	29	28	3	23	1	1	NAICS2012
2015	29	28	4	22	—	1	NAICS2012
2016	31	30	4	23	1	1	NAICS2012
2017	32	31	5	23	—	—	NAICS2017
2018	30	29	5	21	—	—	NAICS2017
2019	33	32	8	21	—	—	NAICS2017
2020	34	32	7	22	—	—	NAICS2017
2021	37	35	7	24	—	—	NAICS2017
2022	42	40	9	27	—	—	NAICS2022
2023	45	43	8	31	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35023. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.