BMIE Market 35080

Shelby County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,251 2020–2024 ACS 5-year estimate ±515 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,936 2020–2024 ACS 5-year estimate ±309 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,881 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,943 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$118,344 2020–2024 ACS 5-year estimate ±6,337 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,690 2020–2024 ACS 5-year estimate ±194 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$312,900 2020–2024 ACS 5-year estimate ±15,769 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	46.1 sq mi Census Gazetteer 2020
Restaurants	28 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35080
Restaurants per 10,000 residents	8.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+47.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+86.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+115.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+600.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 25–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.79) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	84 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35080. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.79, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.4	84	40%	+33.8
Restaurant Opportunity Score	79.9	80	35%	+28.0
Market Momentum Score	88.4	88	25%	+22.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,251	82	40%	+32.6
Median household income (ACS)	118,344	90	40%	+35.9
Households (ACS)	6,936	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	86.7	90	35%	+31.4
Restaurants per 10,000 residents (lower = more room)	13.8	57	25%	+14.3
Population (ACS)	20,251	82	20%	+16.3
Median household income (ACS)	118,344	90	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	47.4	89	50%	+44.3
10-year restaurant growth	86.7	90	30%	+26.9
20-year restaurant growth	115.4	86	20%	+17.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (52)

By cuisine

American 11 · Pizza 6 · Mexican 5 · Chicken / wings 4 · Asian 3 · Burgers 3 · Chinese 3 · Coffee 3 · Dessert 3 · Bakery 2 · Ice cream / frozen desserts 2 · Italian 2 · Juice / smoothies 2 · Sandwiches 2 · African 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Japanese 1 · Korean 1 · Latin American (other) 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 33 · Quick service 11 · Bar 9 · Casual dining 5 · Bakery 4 · Dessert 4 · Coffee shop 2 · Food truck 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Café 1 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
7 Brew Coffee	Coffee shop	Coffee	2633 Helena Rd	open
All Original All Original Pizzeria	Restaurant (service type not stated)	Pizza · Italian	215 Helena Market Place	open
Aop Llc	Restaurant (service type not stated)		215 Helena Market Pl	open
Beef 'O' Brady's Beef 'O' Brady's Fern Creek	Bar · Casual dining	American	4300 Helena Rd	open
Chick-fil-A Chick-fil-A	Quick service · Restaurant (service type not stated)	Chicken / wings	2432 Helena Rd	open
Creole Mojo Llc	Restaurant (service type not stated)		4085 Helena Rd	open
Daylight Donuts Helena	Bakery · Dessert	Dessert	265 Helena Marketplace	open
Depot Deli & Grill	Specialty food shop · Quick service · Casual dining · Bar	Sandwiches · American	29 Lake Davidson Ln	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	4685 Hwy 17	open
Dondi & Shell's Food Oasis	Bakery · Restaurant (service type not stated)	Bakery · American	778 2nd St	open
Due Amici	Restaurant (service type not stated)	Italian	4085 Helena Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2536 Helena Rd	open
El Patron Bar & Grill	Casual dining · Bar	Mexican · Latin American (other)	2991 Highway 95	open
El Tejano (Helena)	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4257 Co Rd 52	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	2556 Helena Rd	open
Freezy's Creamery	Dessert	Ice cream / frozen desserts	4025 Helena Rd	open
Gm3 Hospitality Llc	Restaurant (service type not stated)		4300 Helena Rd	open
Golden Rule BBQ	Restaurant (service type not stated)	BBQ · Burgers	4290 Highway 52 W	open
Goodfellas Social Club	Bar		4091 Helena Rd	open
House of Havana	Bar		4091 Helena Rd	open
Hungry Howie's Pizza	Restaurant (service type not stated)	Pizza	215 Helena Market Place	open
It's WING TIME	Restaurant (service type not stated)	Chicken / wings · Seafood	131 Ace Pl	open
Jack's Jack's	Quick service	Cajun, Creole, Southern · American	4864 Hwy 17	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	4730 Hwy 17	open
Major Brother	Restaurant (service type not stated)	Korean	2273 Cox Rd	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	4969 Highway 17	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	7210 Wyndham Pkwy	open
Mr. Lin Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	475 Helena Marketplace	open
Oversoul Brewing	Brewery / taproom		4161 Helena Rd	open
Papa Saia's	Bar		4300 Helena Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	495 Helena Market Place Shelby	open
Pompus Banana	Food truck · Restaurant (service type not stated)		1919 Highway 58	open
PoPo’s Pub	Bar		4926 Cox Cv	open
Refined To Go	Café · Restaurant (service type not stated)	American · Coffee	778 2nd St	open
Refined To Go	Restaurant (service type not stated)	American · African	1915 Co Rd 58	open
Rio's Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	2693 Co Rd 58	open
San Antonio Grill	Restaurant (service type not stated)	Mexican	425 Helena Market Pl	open
Sneaky Pete's Sneaky Pete's Bar & Grill	Restaurant (service type not stated) · Quick service · Bar		490 Riverwoods Ct	open
Southern Coffee and Waffles	Food truck · Restaurant (service type not stated)	American	780 2nd St	open
Subway	Restaurant (service type not stated)	Sandwiches	205 Helena Market Place, #205	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	4804 Highway 52 W	open
Taco Bell Taco Bell	Quick service	Mexican	4804 Highway 52 W	open
Thai Sushi Helena	Restaurant (service type not stated)	Japanese · Thai · Sushi · Asian	205 Helena Market Pl	open
The Steakhouse Of Helena	Restaurant (service type not stated)	Steakhouse	4085 Helena Rd	open
Top It Off Yogurt and Smoothies	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Dessert · Juice / smoothies	4746 Co Rd 52	open
Waffle House Waffle House	Casual dining · Restaurant (service type not stated)	Breakfast · American	2401 Helena Rd	open
Walmart Bakery	Bakery	Bakery	335 Helena Market Pl	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	2536 Helena Rd	open
Z Golden Egg	Restaurant (service type not stated)	Chinese	879 Old Cahaba Dr	open
Zaxby's Zaxby's	Restaurant (service type not stated)	Chicken / wings · American	30 Coalmont Rd	open
Zou's Kitchen	Restaurant (service type not stated)	Chinese · Asian	1917 Highway 58	open
Thirstea Cafe Helena	Juice, smoothie, tea	Tea / bubble tea	265 Helena Market Pl	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	5	4	2	—	1	1	NAICS1997
1999	4	3	—	1	1	1	NAICS1997
2000	2	2	1	—	—	—	NAICS1997
2001	4	4	1	1	1	—	NAICS1997
2002	8	8	2	5	—	—	NAICS1997
2003	13	13	4	8	1	—	NAICS2002
2004	16	16	5	9	2	—	NAICS2002
2005	13	13	4	8	1	—	NAICS2002
2006	14	14	5	8	1	—	NAICS2002
2007	16	16	4	10	2	—	NAICS2002
2008	12	11	3	7	1	—	NAICS2007
2009	14	12	4	7	1	—	NAICS2007
2010	15	14	6	7	1	—	NAICS2007
2011	17	15	5	8	2	1	NAICS2007
2012	15	14	7	5	2	—	NAICS2012
2013	16	15	7	7	1	—	NAICS2012
2014	17	16	8	7	1	—	NAICS2012
2015	18	17	7	9	1	—	NAICS2012
2016	19	17	7	9	1	1	NAICS2012
2017	21	19	6	12	—	—	NAICS2017
2018	22	19	3	14	—	—	NAICS2017
2019	22	19	4	13	—	—	NAICS2017
2020	21	18	5	11	—	—	NAICS2017
2021	23	21	5	14	—	—	NAICS2017
2022	28	25	8	14	3	—	NAICS2022
2023	32	28	8	17	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35080. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
35114	3.3 mi	3	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.