BMIE Market 35111

Jefferson County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,342 2020–2024 ACS 5-year estimate ±1,976 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,851 2020–2024 ACS 5-year estimate ±630 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,140 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,406 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$86,463 2020–2024 ACS 5-year estimate ±6,245 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,148 2020–2024 ACS 5-year estimate ±273 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$285,100 2020–2024 ACS 5-year estimate ±20,679 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	62.1 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35111
Restaurants per 10,000 residents	8.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-23.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	55 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	17 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35111. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.18, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.8	77	40%	+30.7
Restaurant Opportunity Score	58.6	59	35%	+20.5
Market Momentum Score	16.7	17	25%	+4.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,342	82	40%	+32.7
Median household income (ACS)	86,463	70	40%	+27.9
Households (ACS)	7,851	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-16.7	15	35%	+5.3
Restaurants per 10,000 residents (lower = more room)	4.9	92	25%	+23.0
Population (ACS)	20,342	82	20%	+16.3
Median household income (ACS)	86,463	70	20%	+13.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 17 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-9.1	19	50%	+9.7
10-year restaurant growth	-16.7	15	30%	+4.5
20-year restaurant growth	-23.1	13	20%	+2.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

American 9 · Mexican 5 · Chicken / wings 4 · Burgers 3 · Cajun, Creole, Southern 3 · Sandwiches 3 · Coffee 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Asian 1 · BBQ 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Italian 1 · Japanese 1 · Pizza 1 · Sushi 1

By type

Restaurant (service type not stated) 18 · Quick service 13 · Café 2 · Casual dining 2 · Bar 1 · Coffee shop 1 · Dessert 1 · Food truck 1

Name	Type	Cuisine	Address	Status
All Original - Mccalla All Original Pizzeria	Restaurant (service type not stated)	Pizza · Italian	4760 Eastern Valley Rd	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	4780 Eastern Valley Road	open
Burger King Burger King	Quick service	Burgers · American	22182 AL-216	open
China King \| Chinese Restaurant	Restaurant (service type not stated)	Asian	4760 Eastern Valley Rd	open
Deep Roots Nutrition, LLC	Restaurant (service type not stated)		4746 CR-18	open
Dunkin' Dunkin'	Quick service		21689 Youngblood Parkway	open
El Comal	Restaurant (service type not stated)	Mexican · Latin American (other)	22078 AL-216	open
Hub	Restaurant (service type not stated)		5940 Old Tuscaloosa Hwy	open
Jack's Jack's	Quick service	American · Cajun, Creole, Southern	21359 US-11	open
KFC KFC	Quick service	Chicken / wings · American	21363 Highway 11 North	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	6663 Old Tuscaloosa Hwy	open
La Tortilla	Restaurant (service type not stated)	Mexican · Latin American (other)	21330 US-11	open
LaFiesta	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
McCalla Eatery Food Truck Park	Restaurant (service type not stated) · Food truck	Mexican · Southwestern / Tex-Mex	5940 Old Tuscaloosa Hwy	open
McDonald's McDonald's	Quick service	Burgers · American	4746 Eastern Valley Rd	open
McDonald's McDonald's	Quick service	Burgers · American	22183 AL-216	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service · Casual dining	Chicken / wings · American · Cajun, Creole, Southern	22526 AL-216	open
Rdi Llc	Restaurant (service type not stated)		4760 Eastern Valley Rd	open
San Antonio Grill	Restaurant (service type not stated)	Mexican	4760 Eastern Valley Rd Ste 140	open
Smoked Magic Family BBQ	Restaurant (service type not stated)	BBQ · American	18677 Eastern Valley Rd	open
Sneaky Pete's Hotdogs/ BP gas station/Liquor store	Quick service	Hot dogs · American	21352 US-11	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4760 Eastern Valley Rd Suite 118	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	22183 Highway 216	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	21336 Hwy 11 N	open
Taco Bell Taco Bell	Quick service		22176 Highway 216	open
Takoyaki Restaurant \| Sushi • Japanese • Indonesian	Restaurant (service type not stated)	Japanese · Sushi	4774 Eastern Valley Rd	open
Tannehill Grill	Restaurant (service type not stated) · Casual dining · Café	American · Coffee	McAshan Dr	open
The Club at Lakeview	Bar		21026 Agnes Dr	open
The Scoopy Shop	Dessert	Ice cream / frozen desserts	4750 Eastern Valley Rd	open
The Scoopy Shop Llc	Restaurant (service type not stated)		4760 Eastern Valley Rd Ste 116	open
Urban Monkey Coffee Shop	Coffee shop · Café	Coffee	21625 Eastern Valley Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	5	—	—	—	2	SIC1987
1995	6	5	—	—	—	1	SIC1987
1996	6	5	—	—	—	1	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	7	6	5	1	—	1	NAICS1997
1999	7	7	5	2	—	—	NAICS1997
2000	6	6	4	2	—	—	NAICS1997
2001	7	7	5	2	—	—	NAICS1997
2002	6	6	3	3	—	—	NAICS1997
2003	13	13	8	5	—	—	NAICS2002
2004	10	10	4	6	—	—	NAICS2002
2005	11	11	5	5	1	—	NAICS2002
2006	12	12	4	7	1	—	NAICS2002
2007	9	9	3	5	1	—	NAICS2002
2008	11	11	4	6	1	—	NAICS2007
2009	9	9	4	5	—	—	NAICS2007
2010	13	13	6	7	—	—	NAICS2007
2011	15	15	6	8	1	—	NAICS2007
2012	13	13	4	8	1	—	NAICS2012
2013	12	12	3	8	1	—	NAICS2012
2014	11	11	4	7	—	—	NAICS2012
2015	12	12	4	8	—	—	NAICS2012
2016	13	13	4	8	1	—	NAICS2012
2017	11	11	5	6	—	—	NAICS2017
2018	11	11	5	6	—	—	NAICS2017
2019	10	10	3	7	—	—	NAICS2017
2020	13	12	4	7	—	—	NAICS2017
2021	15	12	3	6	3	—	NAICS2017
2022	13	11	4	6	—	—	NAICS2022
2023	14	10	4	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35111. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
35074	4.5 mi	1	2003

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.