BMIE Market 35115

Shelby County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,610 2020–2024 ACS 5-year estimate ±1,235 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,033 2020–2024 ACS 5-year estimate ±550 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,118 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,880 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$57,372 2020–2024 ACS 5-year estimate ±5,379 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$882 2020–2024 ACS 5-year estimate ±109 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$179,000 2020–2024 ACS 5-year estimate ±17,484 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	123.4 sq mi Census Gazetteer 2020
Restaurants	18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35115
Restaurants per 10,000 residents	7.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 17–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.87) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	57 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	75 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35115. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.87, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.2	57	40%	+22.9
Restaurant Opportunity Score	67.5	68	35%	+23.6
Market Momentum Score	75.1	75	25%	+18.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,610	79	40%	+31.7
Median household income (ACS)	57,372	25	40%	+10.1
Households (ACS)	6,033	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	10.2	71	25%	+17.8
Population (ACS)	17,610	79	20%	+15.9
Median household income (ACS)	57,372	25	20%	+5.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	28.6	83	50%	+41.3
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	20	46	20%	+9.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (42)

By cuisine

Mexican 9 · American 6 · Bakery 4 · Coffee 4 · Latin American (other) 4 · Pizza 4 · Chicken / wings 3 · Southwestern / Tex-Mex 3 · Sandwiches 2 · Asian 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chinese 1 · Dessert 1 · Hot dogs 1 · Ice cream / frozen desserts 1

By type

Restaurant (service type not stated) 29 · Quick service 8 · Bar 5 · Bakery 4 · Casual dining 4 · Coffee shop 3 · Café 2 · Dessert 2 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Alabama Coach Company Llc '	Restaurant (service type not stated)		710 N Boundary St	open
Bojangles' Bojangles'	Quick service		75 College Drive	open
C's Cake & Coffee House	Café · Coffee shop · Bakery	Coffee · Bakery	1241 Valley St	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	4640 AL-25	open
China Garden	Restaurant (service type not stated)	Chinese · Asian	111 Railroad Ave #5	open
D&J's Food Truck	Food truck · Restaurant (service type not stated)	American	444 Highway 22	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	111 Railroad Ave	open
Eclipse Coffee and Books	Coffee shop	Coffee	1032 Main St	open
Einstein Bros. Bagels Einstein Bros. Bagels	Bakery · Coffee shop	Bakery · Coffee	1 Vine St	open
El Agave	Restaurant (service type not stated)	Mexican	628 Main St	open
Huddle House Huddle House	Casual dining · Restaurant (service type not stated)	American	4653 AL-25	open
Indigo Cafe + Bar	Casual dining · Restaurant (service type not stated) · Bar	American	629 Main St	open
Jack's Jack's	Casual dining	Cajun, Creole, Southern · American	1032 Main St	open
Jam Jar Llc	Restaurant (service type not stated)		4640 Highway 25	open
Kfc	Restaurant (service type not stated)	Chicken / wings	950 Main St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	3910 Highway 25	open
La Colonia Mexicana	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	111 Railroad Ave #3	open
La Conchita Bakery of Montevallo	Bakery	Bakery	609 Main St	open
La Huerta	Restaurant (service type not stated)	Mexican · Latin American (other)	4607 AL-25	open
Los Monchies Mezcarrita Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	4781 AL-25	open
Lula B's Frozen Yogurt	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	728 Main St	open
Main Street Tavern	Restaurant (service type not stated) · Casual dining · Bar	American	710 N Boundary St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	907 Main St	open
Meri Moon	Café · Bar	Coffee	618 Main St	open
Moe's Southwest Grill	Restaurant (service type not stated)	Mexican	1 Vine St	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	3960 AL-25	open
Pit 119	Restaurant (service type not stated)		629 Main St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1105 Ashville Rd	open
Pizza Hut Express Pizza Hut	Quick service		4570 Alabama 25	open
Rancho Potrero Largo	Restaurant (service type not stated)	Latin American (other)	62 Dry Valley Ln	open
Slice Pizza & Brew	Restaurant (service type not stated)	Pizza	1105 Ashville Rd	open
Sneaky Pete's Sneaky Pete's Bar & Grill	Quick service	Hot dogs · Sandwiches	4640 AL-25	open
Sophie's Kitchen	Restaurant (service type not stated)	American	1105 Ashville Rd	open
Soul Spot Wings	Restaurant (service type not stated)		728 Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	844 Main St	open
Sunrise Donuts	Bakery · Dessert	Dessert · Bakery	1141 Ashville Rd	open
Taco Bell Taco Bell	Quick service	Mexican	915 Main St.	open
Taqueria El Camioncito	Restaurant (service type not stated)	Mexican · Latin American (other)	4066 AL-25	open
The Dive Bar & Grill	Bar		629 Main St	open
WOW Café	Bar · Restaurant (service type not stated)		75 COLLEGE DR, UNIVERSITY OF MONTEVALLO	open
Xcaret Grill Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1032 Main St	open
Zapopan Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4551 AL-25	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	15	15	—	—	—	—	SIC1987
1998	12	10	4	6	—	1	NAICS1997
1999	10	8	2	6	—	1	NAICS1997
2000	10	8	2	6	—	1	NAICS1997
2001	10	9	3	6	—	—	NAICS1997
2002	15	14	6	8	—	—	NAICS1997
2003	16	15	4	11	—	—	NAICS2002
2004	12	11	4	7	—	—	NAICS2002
2005	12	11	5	6	—	—	NAICS2002
2006	14	12	4	8	—	—	NAICS2002
2007	16	14	5	9	—	—	NAICS2002
2008	15	12	4	8	—	—	NAICS2007
2009	15	11	3	7	1	1	NAICS2007
2010	15	11	3	7	1	1	NAICS2007
2011	14	10	3	7	—	1	NAICS2007
2012	13	10	4	6	—	—	NAICS2012
2013	15	12	5	7	—	—	NAICS2012
2014	13	12	6	6	—	—	NAICS2012
2015	12	11	5	6	—	—	NAICS2012
2016	16	14	6	7	—	—	NAICS2012
2017	21	14	5	8	—	—	NAICS2017
2018	22	14	5	8	—	—	NAICS2017
2019	22	14	5	8	—	—	NAICS2017
2020	24	15	5	7	—	—	NAICS2017
2021	22	16	7	7	—	—	NAICS2017
2022	24	18	5	9	3	—	NAICS2022
2023	25	18	4	9	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35115. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.