BMIE Market 35613

Limestone County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	25,523 2020–2024 ACS 5-year estimate ±1,637 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,590 2020–2024 ACS 5-year estimate ±504 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,546 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,459 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,845 2020–2024 ACS 5-year estimate ±4,926 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,264 2020–2024 ACS 5-year estimate ±414 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$329,900 2020–2024 ACS 5-year estimate ±17,396 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	75.0 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35613
Restaurants per 10,000 residents	3.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+36.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+1,400.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+650.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 14–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	86 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	86 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	89 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35613. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.53, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.8	84	40%	+33.5
Restaurant Opportunity Score	86.2	86	35%	+30.2
Market Momentum Score	89.4	89	25%	+22.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	25,523	86	40%	+34.3
Median household income (ACS)	100,845	81	40%	+32.6
Households (ACS)	9,590	85	20%	+17.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	5.9	89	25%	+22.2
Population (ACS)	25,523	86	20%	+17.1
Median household income (ACS)	100,845	81	20%	+16.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	36.4	87	50%	+43.3
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	1,400	100	20%	+20.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (39)

By cuisine

American 12 · Coffee 6 · Cajun, Creole, Southern 4 · Sandwiches 4 · Bakery 3 · Breakfast 3 · Italian 3 · BBQ 2 · Chicken / wings 2 · Healthy / salads / bowls 2 · Juice / smoothies 2 · Latin American (other) 2 · Mexican 2 · Pizza 2 · Southwestern / Tex-Mex 2 · Asian 1 · Burgers 1 · Chinese 1

By type

Restaurant (service type not stated) 21 · Coffee shop 5 · Casual dining 4 · Quick service 4 · Bakery 3 · Café 3 · Bar 2 · Fast casual 2 · Food truck 2 · Juice, smoothie, tea 2 · Catering 1 · Other 1

Name	Type	Cuisine	Address	Status
306 Barbecue 306 Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	23101 US-72	open
7 Brew Coffee	Coffee shop	Coffee	15383 Flinders Ln	open
Alpha Station	Bar		Indian Trace	open
Bonsai Coffee Company	Coffee shop · Café	Coffee	1207 E Forrest St	open
Cash & Jack's	Other · Fast casual	Sandwiches · Healthy / salads / bowls · American	1406 Lindsay Ln S	open
Cash & Jack's	Restaurant (service type not stated)	Southwestern / Tex-Mex	1406 Lindsay Ln S	open
Chicken Salad Chick Chicken Salad Chick	Restaurant (service type not stated) · Fast casual	Sandwiches · Chicken / wings · Healthy / salads / bowls · Cajun, Creole, Southern	22175 U S Hwy 72 E Ste A	open
Clark's Restaurant	Restaurant (service type not stated)	American	1221-D Kelli Drive	open
Coffee Pot Grocery	Coffee shop · Café	Coffee	22445 Al Highway 251	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1212 Kelli Drive I-65 & US 72	open
Eggs Up Grill Eggs Up Grill	Casual dining	Breakfast · American	22083 US-72	open
El Mero Taco	Food truck · Juice, smoothie, tea	Juice / smoothies · American	25966 US Highway 72	open
IHOP IHOP	Casual dining	American · Breakfast	16211 Athens-Limestone Blvd	open
Indians Retreat (Food Truck Court)	Food truck · Restaurant (service type not stated)		15800 E Limestone Rd	open
Jack's Jack's	Quick service	Cajun, Creole, Southern · American	15412 Greenfield Dr	open
Las Trojas Cantina Las Trojas Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	22051 US-72	open
Lulu's Country Cooking	Casual dining · Restaurant (service type not stated)	Breakfast · American	22728 Pepper Rd	open
Lulu's Place	Restaurant (service type not stated)	American	22728 Pepper Rd	open
Ma Bhagvayti Inc	Restaurant (service type not stated)		1218 Kelli Dr	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	22099 US Highway 72	open
Mi Mexico	Restaurant (service type not stated)	Mexican · Latin American (other)	19230 E Limestone Rd	open
Old Greenbriar Restaurant In Madison, Alabama.	Restaurant (service type not stated) · Quick service	American		open
Panda Express Panda Express México	Quick service	Chinese · Asian	22090 Us Hwy 72	open
Premier Cafe	Café · Restaurant (service type not stated)	Coffee	22923 US-72 Ste D	open
Ronnie's Bar & Grill	Casual dining · Bar			open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	21366 Athens Limestone Ln	open
S B & N Enterprises Inc	Restaurant (service type not stated)		23101 US Highway 72	open
Scarlett Homestead	Bakery	Bakery	15040 Sweetland Rd	open
Simply Rustic BakeHouse Farmstand	Bakery	Bakery	203 Hastings Rd	open
Slim Chickens Slim Chickens	Restaurant (service type not stated)	Chicken / wings · Sandwiches · American	1814 US Hwy 72 E	open
Sparks’s Sweet Smoke BBQ	Catering · Restaurant (service type not stated)	BBQ	15800 E Limestone Rd	open
Subway Subway	Quick service	Sandwiches	22083 US Hwy 72, Suite S	open
Suzanne's Bakery & Eatery	Bakery	Bakery	1207 E Forrest St Ste F	open
Teb Restaurant Group Athens Llc	Restaurant (service type not stated)		22099 US Highway 72	open
Tony's Little Italy	Restaurant (service type not stated)	Italian	Providence	open
Village Pizza	Restaurant (service type not stated)	Pizza · Italian	15728 E Limestone Rd	open
White Bison Coffee	Coffee shop	Coffee	22048 US Highway 72	open
White Bison Coffee White Bison Coffee	Coffee shop · Juice, smoothie, tea	Coffee · Juice / smoothies	22048 US Highway 72	open
Ramona J’s Pepper Road	Restaurant (service type not stated)		22728 Pepper Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	2	2	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	2	2	2	—	—	—	NAICS1997
1999	2	2	1	1	—	—	NAICS1997
2000	4	4	1	1	2	—	NAICS1997
2001	5	5	2	2	1	—	NAICS1997
2002	3	3	1	1	—	—	NAICS1997
2003	2	1	1	—	—	1	NAICS2002
2004	5	5	3	2	—	—	NAICS2002
2005	3	3	3	—	—	—	NAICS2002
2006	2	2	2	—	—	—	NAICS2002
2007	11	11	6	5	—	—	NAICS2002
2008	12	12	6	5	1	—	NAICS2007
2009	12	12	6	4	1	—	NAICS2007
2010	8	8	4	2	1	—	NAICS2007
2011	8	8	5	2	—	—	NAICS2007
2012	10	9	6	2	—	—	NAICS2012
2013	10	9	6	2	—	—	NAICS2012
2014	12	10	6	3	—	—	NAICS2012
2015	9	9	6	3	—	—	NAICS2012
2016	13	13	7	6	—	—	NAICS2012
2017	13	13	7	6	—	—	NAICS2017
2018	11	11	6	5	—	—	NAICS2017
2019	11	10	5	5	—	—	NAICS2017
2020	12	11	6	5	—	—	NAICS2017
2021	13	12	6	6	—	—	NAICS2017
2022	16	15	8	7	—	—	NAICS2022
2023	15	15	8	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35613. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.