BMIE Market 35906

Etowah County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,446 2020–2024 ACS 5-year estimate ±145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,207 2020–2024 ACS 5-year estimate ±318 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,897 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,662 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$56,420 2020–2024 ACS 5-year estimate ±7,200 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,048 2020–2024 ACS 5-year estimate ±67 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$220,900 2020–2024 ACS 5-year estimate ±17,189 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	35.0 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35906
Restaurants per 10,000 residents	19.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+22.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+12.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+58.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+145.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	24 (range 19–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	52 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	45 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	71 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35906. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	52.4	52	40%	+21.0
Restaurant Opportunity Score	45.1	45	35%	+15.8
Market Momentum Score	70.6	71	25%	+17.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,446	71	40%	+28.6
Median household income (ACS)	56,420	24	40%	+9.5
Households (ACS)	4,207	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	12.5	56	35%	+19.7
Restaurants per 10,000 residents (lower = more room)	25.9	25	25%	+6.3
Population (ACS)	10,446	71	20%	+14.3
Median household income (ACS)	56,420	24	20%	+4.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	22.7	79	50%	+39.6
10-year restaurant growth	12.5	56	30%	+16.9
20-year restaurant growth	58.8	70	20%	+14.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (49)

By cuisine

American 9 · Pizza 7 · Coffee 6 · Bakery 4 · Japanese 4 · Juice / smoothies 4 · Mexican 4 · Sandwiches 4 · Asian 3 · Burgers 3 · Cajun, Creole, Southern 3 · Ice cream / frozen desserts 3 · Seafood 3 · Sushi 3 · Chicken / wings 2 · Dessert 2 · Southwestern / Tex-Mex 2 · British / Irish pub food 1 · Chinese 1 · Healthy / salads / bowls 1 · Italian 1 · Latin American (other) 1 · Steakhouse 1

By type

Restaurant (service type not stated) 22 · Quick service 13 · Bakery 5 · Dessert 5 · Casual dining 4 · Coffee shop 4 · Juice, smoothie, tea 4 · Bar 3 · Buffet 3 · Café 3 · Specialty food shop 2 · Delivery-focused 1 · Fast casual 1 · Other 1

Name	Type	Cuisine	Address	Status
ALDI	Restaurant (service type not stated)	Japanese · Sushi	3331 Rainbow Dr	open
Asahi Sushi House	Restaurant (service type not stated)	Japanese · Sushi	3225 Rainbow Dr	open
Baja California Cantina & Grill	Casual dining · Restaurant (service type not stated) · Bar	Mexican	110 Sutton Square	open
Barone's Pizza & Arcade	Buffet	Pizza · American	214 E Grand Ave	open
Bojangles' Famous Chicken 'n Biscuits	Quick service		3318 Rainbow Drive	open
Bubba Ritos Bubba Ritos	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · American	135 W Grand Ave	open
Buck's Island Marina Buck's Island	Restaurant (service type not stated)	Seafood	1217 W Grand Ave	open
Burger King Burger King	Quick service	Burgers · American	3322 B Rainbow Dr	open
Capeside Fish Company	Specialty food shop · Quick service	Seafood · Sandwiches	726 W Grand Ave	open
Cilantro Taco Shoppe	Restaurant (service type not stated) · Casual dining	Mexican · American	3229 Rainbow Dr	open
Cookies by Alison and Samantha	Dessert · Bakery	Dessert · Bakery	580 Sutton Bridge Rd	open
Daffy’s Frozen Custard	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	3225 Rainbow Dr	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	105 Sutton Bridge Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	3352 Rainbow Drive	open
El Tapatio Mexican	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	3514 Rainbow Dr	open
Guthrie's	Restaurant (service type not stated)	Chicken / wings	3333 Rainbow Dr	open
HoneyBaked Ham of Rainbow City The Honey Baked Ham Company	Specialty food shop · Quick service	Sandwiches · American	115 W Grand Ave	open
Huddle House Huddle House	Casual dining	American · Cajun, Creole, Southern	109 W Grand Ave	open
J & J Hospitality Llc	Restaurant (service type not stated)		3333 Rainbow Dr	open
Jefferson's Jefferson's	Restaurant (service type not stated)	American	3015 2nd St	open
King's Hunting/fish Camp and Grilling Establishment	Bar		780 Sunset Dr	open
Krystal	Quick service		3327 Rainbow Drive	open
Little Bridge Pizza	Restaurant (service type not stated) · Casual dining · Bar	Pizza	70 Whorton Bend Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3506-A Rainbow Dr	open
Louie's Pickles&Italian Deli	Other	Sandwiches	3224 Rainbow Dr Ste 242	open
Lucky Star Super Buffet	Buffet		3225 Rainbow Dr	open
New China Restaurant	Restaurant (service type not stated)	Chinese · Asian	110 Sutton Bridge Rd	open
Oishi Hibachi Express	Restaurant (service type not stated)	Japanese · Asian	3506 Rainbow Dr	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	124 W Grand Ave Ste 111	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	3 Independent Dr Etowah	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	3339 Rainbow Dr	open
Sass and Sugar	Bakery	Bakery	307 Waldrop Rd	open
Scooter's Coffee Scooter's Coffee	Coffee shop	Coffee	111 Church St	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	3218 Rainbow Dr	open
SpiceBox RBC	Restaurant (service type not stated)		135 W Grand Ave	open
Sprinkles Sprinkles	Dessert · Bakery	Ice cream / frozen desserts · Bakery	3504 Rainbow Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3504 Rainbow Dr Suite A Ste A	open
T.j.s Crawfish Shack	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	303 W Grand Ave	open
The Alabama Pizza Company	Restaurant (service type not stated)	Pizza · Italian	135A W Grand Ave	open
Union Jack British Cafe	Café	Coffee	115 W Grand Ave	open
Union Jack Cafe	Café · Coffee shop	Coffee · British / Irish pub food	3225 Rainbow Dr #242	open
Viva Coffee	Coffee shop · Juice, smoothie, tea · Bakery	Coffee · Juice / smoothies · Bakery	2810 Rainbow Dr	open
Wendy's Wendy's	Quick service	Burgers · American	3337 Rainbow Drive	open
Western Sizzlin	Buffet	Steakhouse · American	209 W Grand Ave	open
Wingstop Wingstop	Quick service		124 W Grand Ave, Suite A-11	open
XeroCal	Juice, smoothie, tea · Fast casual	Healthy / salads / bowls · Juice / smoothies	3504 Rainbow Dr	open
Yogurt Mountain Cafe Yogurt Mountain	Café · Dessert	Coffee · Ice cream / frozen desserts	115 W Grand Ave Ste 20	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	128 W Grand Ave	open
Swinen’brine Bbq Llc.	Restaurant (service type not stated)	American	800 W Grand Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	11	11	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	13	13	—	—	—	—	SIC1987
1998	15	15	7	6	2	—	NAICS1997
1999	18	18	9	7	2	—	NAICS1997
2000	17	17	9	6	2	—	NAICS1997
2001	17	17	10	6	1	—	NAICS1997
2002	18	18	11	6	1	—	NAICS1997
2003	17	17	7	8	1	—	NAICS2002
2004	15	15	5	8	1	—	NAICS2002
2005	17	17	5	7	2	—	NAICS2002
2006	20	19	3	10	3	1	NAICS2002
2007	20	19	5	9	2	1	NAICS2002
2008	22	21	9	9	1	1	NAICS2007
2009	20	20	8	9	1	—	NAICS2007
2010	19	19	8	8	1	—	NAICS2007
2011	19	19	9	8	1	—	NAICS2007
2012	22	21	10	8	1	1	NAICS2012
2013	24	24	10	11	1	—	NAICS2012
2014	24	23	10	10	1	—	NAICS2012
2015	27	26	13	11	1	—	NAICS2012
2016	25	24	14	9	—	1	NAICS2012
2017	24	24	10	13	—	—	NAICS2017
2018	22	22	8	13	—	—	NAICS2017
2019	24	24	9	14	—	—	NAICS2017
2020	20	20	8	12	—	—	NAICS2017
2021	20	20	8	12	—	—	NAICS2017
2022	26	26	10	15	—	—	NAICS2022
2023	27	27	9	16	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35906. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.