BMIE Market 36541

Mobile County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,590 2020–2024 ACS 5-year estimate ±1,922 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,688 2020–2024 ACS 5-year estimate ±533 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,647 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,072 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,236 2020–2024 ACS 5-year estimate ±12,398 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.8 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$933 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$167,500 2020–2024 ACS 5-year estimate ±26,186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	93.1 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 36541
Restaurants per 10,000 residents	3.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+42.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+66.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 8–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.59) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	62 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	79 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 36541. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.59, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	62.5	62	40%	+25.0
Restaurant Opportunity Score	68.9	69	35%	+24.1
Market Momentum Score	78.9	79	25%	+19.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,590	77	40%	+30.9
Median household income (ACS)	66,236	41	40%	+16.3
Households (ACS)	5,688	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	6.4	87	25%	+21.7
Population (ACS)	15,590	77	20%	+15.5
Median household income (ACS)	66,236	41	20%	+8.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	42.9	88	50%	+44.1
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	66.7	73	20%	+14.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 5 · Seafood 5 · Burgers 4 · Breakfast 2 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Pizza 2 · Sandwiches 2 · Coffee 1 · Dessert 1 · Healthy / salads / bowls 1 · Italian 1 · Japanese 1 · Juice / smoothies 1 · Mexican 1 · Sushi 1 · Vegan 1

By type

Restaurant (service type not stated) 17 · Quick service 6 · Specialty food shop 2 · Bakery 1 · Bar 1 · Casual dining 1 · Coffee shop 1 · Dessert 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	12411 Creel Rd	open
B and C Seafood	Restaurant (service type not stated)	Seafood	10970 Ramsey Blvd	open
C&D Panels	Restaurant (service type not stated)		12792 Hugh Fort Rd	open
DaWa Sushi	Restaurant (service type not stated)	Japanese · Sushi	11680 Hwy 188	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	9201 Grand Bay Wilmer Rd	open
Grand Bay Seafood	Restaurant (service type not stated) · Specialty food shop	Seafood	10380 Foots Rd	open
Hardee's Hardee's	Quick service	Burgers · American	9400 Grand Bay Wilmer Rd	open
Kitchen of The Sea	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	12610 US-90	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	12352 Old Pascagoula Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	9200 Grand Bay Wilmer Road	open
New York Pizza (Grand Bay)	Restaurant (service type not stated)	Pizza · Italian · American	10090 Grand Bay Wilmer Rd	open
Pizza Inn	Restaurant (service type not stated)	Pizza	12640 Highway 188	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	9201 Grand Bay Wilmer Rd	open
Royalty's Lounge	Bar		Fernland Rd	open
Sam's Super Burger	Restaurant (service type not stated)	Burgers	10126 Grand Bay Wilmer Rd S	open
Sam's Super Burger	Restaurant (service type not stated)	Burgers · American	8789 Grand Bay Wilmer Rd S	open
Southern Bay Nutrition	Restaurant (service type not stated)		13360 Government Blvd	open
Southern Shells	Restaurant (service type not stated)	Seafood	10120 Grand Bay Wilmer Rd	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	1 Creel Rd, I-10, Exit 4	open
Taco Bell Taco Bell	Quick service	Mexican	9170 Grand Bay Wilmer Rd S	open
Waffle House Waffle House	Casual dining	Breakfast · American	9190 Grand Bay Wilmer Rd S	open
Waffle House Waffle House Amman	Restaurant (service type not stated)	Breakfast	I-10	open
Waterfront Seafood	Restaurant (service type not stated)	Seafood · Vegan · Healthy / salads / bowls	10200 Cody Driskell Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	7	7	2	5	—	—	NAICS1997
1999	9	9	3	6	—	—	NAICS1997
2000	10	10	2	7	1	—	NAICS1997
2001	9	9	3	5	1	—	NAICS1997
2002	7	7	2	4	1	—	NAICS1997
2003	6	6	2	3	1	—	NAICS2002
2004	5	5	1	3	1	—	NAICS2002
2005	5	5	1	2	1	—	NAICS2002
2006	6	6	1	3	1	—	NAICS2002
2007	5	5	1	3	—	—	NAICS2002
2008	7	7	2	4	—	—	NAICS2007
2009	6	6	2	4	—	—	NAICS2007
2010	5	5	2	3	—	—	NAICS2007
2011	6	6	2	4	—	—	NAICS2007
2012	7	7	2	4	1	—	NAICS2012
2013	8	8	3	4	1	—	NAICS2012
2014	7	7	2	4	1	—	NAICS2012
2015	7	7	2	4	1	—	NAICS2012
2016	8	8	2	4	2	—	NAICS2012
2017	8	8	—	4	—	—	NAICS2017
2018	7	7	—	4	—	—	NAICS2017
2019	9	9	—	6	—	—	NAICS2017
2020	8	8	—	5	—	—	NAICS2017
2021	11	9	—	6	—	—	NAICS2017
2022	10	9	—	7	—	—	NAICS2022
2023	11	10	—	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 36541. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
36568	5.0 mi	1	1996

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.