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BMIE Market 36549

Baldwin County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)5,622
2020–2024 ACS 5-year estimate ±860 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,571
2020–2024 ACS 5-year estimate ±344 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count4,271
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,782
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$63,019
2020–2024 ACS 5-year estimate ±7,163 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age62.3
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$927
2020–2024 ACS 5-year estimate ±461 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$216,200
2020–2024 ACS 5-year estimate ±23,636 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area29.0 sq mi
Census Gazetteer 2020
Restaurants3
2021 · U.S. Census Bureau, ZIP Code Business Patterns 2021 detail (NAICS2017) · by USPS ZIP 36549
Restaurants per 10,000 residents7.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+200.0%
DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2011 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2001 → 2021, ZIP Code Business Patterns restaurants
Projected restaurants, 20263 (range 0–5)
FORECAST · linear trend v1 fitted to 2008–2021 (11 points, 0.0 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score58 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score52 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score54 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score73 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score52.05240%+20.8
Restaurant Opportunity Score54.45435%+19.0
Market Momentum Score73.07325%+18.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)5,6226240%+24.9
Median household income (ACS)63,0193540%+14.1
Households (ACS)2,5716520%+13.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)5.39125%+22.6
Population (ACS)5,6226220%+12.5
Median household income (ACS)63,0193520%+7.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth2009950%+49.5
10-year restaurant growth03530%+10.5
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (13)

By cuisine

Bakery 5 · Dessert 2 · Pizza 2 · American 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Italian 1 · Sandwiches 1

By type

Restaurant (service type not stated) 6 · Bakery 5 · Bar 2 · Dessert 2 · Casual dining 1 · Quick service 1

NameTypeCuisineAddressStatus
Chubby's PizzaRestaurant (service type not stated)Pizza11646 County Road 99open
Del Bocca VistaBar3107 Pine Wood Ciropen
Downtown LillianBakeryBakery12999 6th Stopen
Dreamy Sweet TreatsBakery · DessertBakery · Dessert9358 Bay Vw Dropen
Ds Sweets BakeryBakeryBakery12999 6th Stopen
Getlit NutritionRestaurant (service type not stated)Healthy / salads / bowls12831 6th Stopen
Grace Conchas & CreationsBakery · DessertBakery · Dessert34023 Rosalia Aveopen
great 8 cupcakesBakeryBakery13142 Concord Dr Eopen
Gulf Coast PizzaRestaurant (service type not stated)Pizza · Italian11646 Co Rd 99open
Lillian's Front Porch CafeRestaurant (service type not stated)BBQ33925 US Highway 98open
R'Reileigh's Daybreak Cafe'Restaurant (service type not stated)Cajun, Creole, Southern · Breakfast · American34291 US Highway 98open
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches33780 Hwy 98open
The Pirate’s Cantina Mexican GrillCasual dining · Bar33802 US Highway 98open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199443———1SIC1987
199533————SIC1987
199611————SIC1987
199711————SIC1987
2000111———NAICS1997
2001222———NAICS1997
2002444———NAICS1997
2003222———NAICS2002
2004333———NAICS2002
2005333———NAICS2002
20064431——NAICS2002
2007443—1—NAICS2002
2008332—1—NAICS2007
2009443—1—NAICS2007
2010332—1—NAICS2007
2011332—1—NAICS2007
20123321——NAICS2012
20132211——NAICS2012
2014111———NAICS2012
2015111———NAICS2012
2016111———NAICS2012
201944————NAICS2017
202133————NAICS2017
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 36549. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
325064.9 mi312023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.