BMIE Market 36804

Lee County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,535 2020–2024 ACS 5-year estimate ±1,600 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,849 2020–2024 ACS 5-year estimate ±634 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,861 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,968 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$61,880 2020–2024 ACS 5-year estimate ±6,106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$824 2020–2024 ACS 5-year estimate ±138 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$218,000 2020–2024 ACS 5-year estimate ±27,989 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	197.2 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 36804
Restaurants per 10,000 residents	4.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+66.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+185.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,900.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	25 (range 22–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.90) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	74 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	62 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	92 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 36804. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.90, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	62.2	62	40%	+24.9
Restaurant Opportunity Score	73.5	74	35%	+25.7
Market Momentum Score	92.3	92	25%	+23.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,535	82	40%	+32.7
Median household income (ACS)	61,880	33	40%	+13.3
Households (ACS)	7,849	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	9.7	73	25%	+18.3
Population (ACS)	20,535	82	20%	+16.4
Median household income (ACS)	61,880	33	20%	+6.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	66.7	93	50%	+46.5
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	185.7	91	20%	+18.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

American 12 · Chicken / wings 7 · Burgers 4 · Mexican 4 · Asian 2 · Cajun, Creole, Southern 2 · Thai 2 · Bakery 1 · Chinese 1 · Coffee 1 · Dessert 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 18 · Quick service 10 · Bar 5 · Casual dining 5 · Dessert 2 · Bakery 1 · Café 1 · Coffee shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
51 Nutrition	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	8051 AL-51	open
Burger King Burger King	Quick service	Burgers · American	1400 Columbus Pkwy	open
Casa Maria's mexican Bar and Grill	Casual dining · Bar	Mexican	1703 Columbus Pkwy	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1200 Columbus Pkwy	open
Confection Connection	Bakery	Bakery	1721 Chewacla Rd	open
Dani's Cheesecake	Dessert · Restaurant (service type not stated)	Dessert	2812 Heather Pl	open
Durango Mexican Restaurant	Restaurant (service type not stated)	Mexican	1107 Columbus Pkwy # A	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	1701 Capps Landing	open
Guthrie's Chicken Guthrie's Chicken	Restaurant (service type not stated) · Quick service	Chicken / wings	1305 Columbus Pkwy	open
Guthrie's Opelika Guthrie's Chicken	Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern · American	1700 Capps Landing	open
Hardee's Hardee's	Quick service	Burgers · American	1902 Marvyn Pkwy	open
Heads or Tails	Restaurant (service type not stated) · Casual dining	Chicken / wings · American	2102 AL-169	open
Highway 80 Barn	Restaurant (service type not stated)	Cajun, Creole, Southern	25250 US Highway 80	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	6067 Hwy 51 South	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	2225 Marvyn Parkway	open
Lemongrass Thai & Sushi	Restaurant (service type not stated)	Thai	1103 Columbus Pkwy	open
McDonald's McDonald's	Quick service	Burgers · American	1104 Columbus Pkwy	open
Mi Ranchito Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7931 AL-51	open
Pizza Hut Express Pizza Hut	Quick service		2010 Alabama 169	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1620 Capps Landing	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7730 AL-51	open
Taco Bell Taco Bell	Quick service	Mexican	1300 Columbus Pkwy	open
Texas Roadhouse Texas Roadhouse	Bar	Steakhouse · American	1611 Capps Dr	open
The Hornet's Nest	Restaurant (service type not stated) · Casual dining · Bar	American	9415 AL-51	open
The Thickett Bungalow & Pub	Bar		1011 Lee Road 11	open
The Warehouse Bistro	Restaurant (service type not stated)	American	105 Rocket Ave #C	open
Wasabi Japanese Sushi & Thai Cuisine	Restaurant (service type not stated)	Asian · Thai · Sushi · Japanese	1103 Columbus Pkwy	open
Wild Wing Cafe Wild Wing Cafe	Casual dining · Bar	Chicken / wings · American	3040 Capps Way	open
Wok N Roll	Restaurant (service type not stated)	Chinese · Asian · American	1703 Columbus Pkwy	open
Zoe's Ice Cream Delight	Casual dining · Restaurant (service type not stated) · Dessert	American · Ice cream / frozen desserts	2757 AL Highway 169	open
Walk-on's Sports Bistreaux - Opelika Restaurant	Restaurant (service type not stated)		3041 Capps Way	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	2	1	—	—	—	1	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	6	5	—	—	—	1	SIC1987
1998	7	7	4	2	1	—	NAICS1997
1999	7	7	4	3	—	—	NAICS1997
2000	10	9	5	4	—	1	NAICS1997
2001	10	9	3	5	—	1	NAICS1997
2002	10	8	3	3	1	2	NAICS1997
2003	9	7	3	4	—	2	NAICS2002
2004	11	10	5	4	—	1	NAICS2002
2005	11	10	6	3	—	1	NAICS2002
2006	10	8	4	4	—	2	NAICS2002
2007	13	11	4	5	1	2	NAICS2002
2008	12	10	5	4	1	2	NAICS2007
2009	11	10	4	4	1	1	NAICS2007
2010	9	8	2	5	1	1	NAICS2007
2011	9	8	3	5	—	1	NAICS2007
2012	9	8	3	5	—	1	NAICS2012
2013	11	10	3	7	—	1	NAICS2012
2014	10	8	2	6	—	1	NAICS2012
2015	11	9	3	6	—	1	NAICS2012
2016	11	9	3	6	—	1	NAICS2012
2017	15	11	4	7	—	—	NAICS2017
2018	14	12	5	7	—	—	NAICS2017
2019	16	15	5	9	—	—	NAICS2017
2020	16	15	5	9	—	—	NAICS2017
2021	18	16	5	9	—	—	NAICS2017
2022	20	19	6	11	—	—	NAICS2022
2023	22	20	6	10	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 36804. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.