BMIE Market 36849

Lee County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,241 2020–2024 ACS 5-year estimate ±452 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	0 2020–2024 ACS 5-year estimate ±19 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,150 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	Data source not yet connected
Median age	19.6 2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	Data source not yet connected
Median home value	Data source not yet connected
Land area	0.7 sq mi Census Gazetteer 2020
Restaurants	Not published for this ZIP 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 36849
Restaurants per 10,000 residents	Not yet derived
Restaurant growth, 5-year	+50.0% DERIVED: 2012 → 2017, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+200.0% DERIVED: 2007 → 2017, ZIP Code Business Patterns restaurants
Projected restaurants, 2022	5 (range 3–7) FORECAST · linear trend v1 fitted to 2007–2017 (10 points, +0.2 per year, r² 0.87) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	41 / 100 MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score	86 / 100 MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score	93 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 36849. Projection: linear trend v1, fitted 2007–2017, +0.2 restaurants per year, r² 0.87, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	41.3	41	40%	+16.5
Restaurant Opportunity Score	85.7	86	35%	+30.0
Market Momentum Score	92.9	93	25%	+23.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 41 (Medium confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,241	61	40%	+40.8
Households (ACS)	0	1	20%	+0.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 86 (Medium confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	200	97	35%	+42.6
Restaurants per 10,000 residents (lower = more room)	5.7	89	25%	+27.8
Population (ACS)	5,241	61	20%	+15.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 93 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+56.4
10-year restaurant growth	200	97	30%	+36.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (11)

By cuisine

Bakery 3 · Coffee 3 · American 2 · Chicken / wings 2 · Healthy / salads / bowls 2 · Juice / smoothies 2 · Sandwiches 2 · Asian 1 · Chinese 1 · Mexican 1

By type

Restaurant (service type not stated) 5 · Bakery 3 · Quick service 3 · Café 2 · Coffee shop 2 · Fast casual 2 · Juice, smoothie, tea 2 · Other 1

Name	Type	Cuisine	Address	Status
Au Bon Pain	Other	Sandwiches	255 Duncan Dr Auburn University Student Ctr	open
Ben's Soft Pretzels	Bakery · Juice, smoothie, tea	Bakery · Juice / smoothies · American	250 Auburn University	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	250 Beard-Eves Ct Aurburn Arena	open
Chicken Salad Chick Chicken Salad Chick	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls · Chicken / wings	1310 Wilmore Dr	open
Einstein Bros. Bagels Einstein Bros. Bagels	Bakery · Coffee shop	Bakery · Coffee	351 W Thach Concourse	open
Ksl.llc	Restaurant (service type not stated)		230 Beard-Eaves Court	open
Panda Express Panda Express México	Quick service	Chinese · Asian	1310 Wilmore Drive. Foy Hall	open
Panera Bread Panera Bread	Café · Bakery	Coffee · Sandwiches · Bakery	231 Mell St	open
Saladworks	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	341 Duncan Dr., Auburn University	open
Salsarita's Fresh Cantina	Quick service · Restaurant (service type not stated)	Mexican	1310 Wilmore Dr	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	405 W Magnolia Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1999	1	—	—	—	—	—	NAICS1997
2000	3	—	—	—	—	—	NAICS1997
2001	3	—	—	—	—	—	NAICS1997
2002	3	—	—	—	—	—	NAICS1997
2003	3	—	—	—	—	—	NAICS2002
2004	2	—	—	—	—	—	NAICS2002
2005	2	—	—	—	—	—	NAICS2002
2006	2	—	—	—	—	—	NAICS2002
2007	13	1	—	—	1	—	NAICS2002
2008	21	1	—	—	1	—	NAICS2007
2009	25	1	—	—	1	—	NAICS2007
2010	24	—	—	—	—	—	NAICS2007
2011	25	1	—	1	—	—	NAICS2007
2012	27	2	—	2	—	—	NAICS2012
2013	26	2	—	2	—	—	NAICS2012
2014	25	2	—	2	—	—	NAICS2012
2015	26	3	—	3	—	—	NAICS2012
2016	26	3	—	3	—	—	NAICS2012
2017	32	3	—	—	—	—	NAICS2017
2018	30	—	—	—	—	—	NAICS2017
2019	21	—	—	—	—	—	NAICS2017
2020	3	—	—	—	—	—	NAICS2017
2021	3	—	—	—	—	—	NAICS2017
2022	3	—	—	—	—	—	NAICS2022
2023	3	—	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 36849. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
36830	4.4 mi	154	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.